What's the best way to hire an appointment setter as well as the way to gain new b2b clients?
I have a digital marketing/creative solutions company. I would greatly appreciate advice on how to hire an appointment setter and learn the best way to gain new b2b clients.
Focus, Focus, Focus. First remember that B2B clients like to hire specialist that know their industry and problems. You may be able to serve more than one market segment but tailor your pitch to only one at a time. Use a message that is specific to each narrow niche you are targeting.
Appointment setters can be had by using Personal Assistant services either in the US or off shore. I use a telemarketing agency to qualify leads for me by calling Ornamental Metal Workshops (there are 6,000 in the US). We ask them if they use a product like ours. If no, we move on to he next. If yes, we offer them info, a sample and a follow up from my team. Very targeted niche. Only going for buyers who have a need, a budget and a desire to fill that need. The tire kickers we leave to our competitors to talk to.
As Jack suggests get a telemarketing agency or a sales person who can do cold calls and turn them into leads, then your team can take on from their.
Apart from this I don't think many of us can get new b2b clients by sitting in office. Go into the market, meet people in company, create and build a relationship, this will eventually make them your clients.
Apart from this, you can do email marketing, publish some of your work as case studies, distribute brochures, attend business events related to your field.
One more suggestion dont spend too much time on internet promoting and gaining new clients instead spend some time on a daily basis to do so.
Try going on a site like Guru.com, Elance or Guru and putting an ad out for a Virtual Assistant or Virtual Sales rep. Check out UAssistMe.co or IVAA.org
Have you tried searching on mosaicHUB?
We have plenty of great virtual assistants on our website! Here's the listing of our most active virtual assistant service providers:
Business owners, especially those in brick and mortar locations, are busy. Reaching them via phone or email is tough. Use those, but don't focus only on those. Get people on the street. Press palms and introduce your company to them.