How do I make a grand rebrand that my customers notice?
I want to rebrand by introducing a new logo, theme color, and new packaging materials. How do I make a grand rebrand for my audience to notice?
Frankly, this is very hard to do. First, you need to consider that the “brand” is not your logo, or your product name, or the tag line in the advertisement. The “brand” is the image that people have of your product. It exists in their head, not in your ad.
You can shift a brand, by doing some things differently, and then talking about that shift a lot. Even then, it may take a few years to really drive home a small difference. Another approach is to re-launch with a different name, carrying over the best parts of the old brand, but focusing on some new features.
You can see this in the market periodically. A new add will say “ X Product is now called Y, and is twice as fast.” This creates the impression that you figured out how to solve the problems inherent in the old brand, and that the new one is really much different.
Trying to shift people;s minds about an established brand with a known image (and known flaws) is maybe not worth doing.
Technical Consultant - Apps4Rent | CloudDesktopOnline | O365CloudExperts