What's the most efficient and cost-effective way to market/advertise something you have developed or created you might be able to sell?
I have developed a set of 7 CDs containing over 70 digitally-created songs for easy listening enjoyment. Many like my material. Just looking for mark/adv/selling advice
Social media is definitely a great way to go, especially Facebook. If you have a general idea of your target audience, you can even pay a small fee to target-advertise which means the ad will appear on the individual's wall feed based on criteria and key words that you select. The actual price depends on how many people you are aiming to reach. I would highly recommend adding clips of your music to the Facebook posts.
Word-of-mouth is a powerful marketing tool, and getting involved in relevant interactive groups on Facebook can go a long way as well. Do keep in mind that you need to make intentional interactions in the groups and not just promote your own business venture.
I hope this has helped! Please let me know if you would like to discuss anything more specifically. And good luck!
YouTube, be a vendor at events and trade shows, etc. Can you give some kind of a sample to people to entice them to buy more?
There are a few people posting videos of themselves performing on social media that are building an awesome fan base.
Hope these help!
Depends on your personality & passion, as well as your ideal audience.
Another avenue might possibly be selling the CD's as video production music. Sites like Pond5 (www.pond5.com) are always looking for music to add to their collection: http://www.pond5.com/index.php?page=start_selling
Can you make the marketing of your music more like a purple cow? (*Seth Godin) In other words, how can you gain more attention with the people you know who would be pleased to hear your music.
Can you amp up good word-of-mouth? Social media marketing is pivotal for brand awareness and long tail customer engagement.
Working forward from knowing who your unique audience is, compare & analyze offerings from the various music and marketing platforms touched on through the other answers. The key is to test your hypothesis and implement a strategy, as cheaply as you can, iterating often. That is, until you find the proverbial sweet spot that's gaining you listeners and sales. Best of luck.
I've found that focused testing of your messaging is a crucial first step. Once the messaging is right, you can scale it up through all the online advertising opportunities available.
Try SalesScripter.com as a first step to getting your messaging right and then try runing simple text or image ads in Adwords/Adsense (sometimes less than $0.25 per click). For $500 you can learn a lot about what your customers respond to.
Also, using LeadFerret.com to build a targeted email list will let you reach out to your ideal prospects affordably to begin learning from them directly.
Where are you located Ed? I'm sure I can help with some ideas :)
These days music is captured by sounds and beats.. the light music will surely break this noise. I think you need to address this post 30s age group and try to reach them thru Social sites and other mediums.
Start with your own circle, find influential person, make he/she likes your product, and then start the word-of-mouth. The word-of-mouth can spread faster by social media nowadays :))
The most cost-effective and efficient method of advertising is of course word of mouth, it
costs you nothing, but your time. Hand bills, with several kids, turned loose in a mall or shopping center parking lot, low cost hand bills, saturday / sunday, ice cream treats, or a lunch at McDonalds, several pizzas and soda pop. These are the very basics, old school runs amuck as it were. Several weekends a month for a while, changing up target zones. if you do this of course be sure to check in with mall or local authorities first. But very effective and just about as low cost as possible.