What's your average cost to clients to develop a PowerPoint presentation, probably 10-12 slides?
A client of mine is asking me to develop a PowerPoint presentation for his business to present to his clients, based off of an existing presentation. I will use some of the content, and probably condense and rearrange other pieces. I charge an hourly rate for presentation development, but I'm curious what kind of time it takes other consultants out there to develop this sort of presentation? Thanks in advance!
Thanks for the great question. The Business.com team used it as an example in this recent guide to How to Set a Price for Your Service.
The use of the PowerPoint will help you determine how in-depth the slides need to be and what additional business information you require to complete the presentation. If the client wants to include charts, graphs, etc. in the PowerPoint, this should be an additional cost to them because you have to interpret their data to create a visual that presents the information. Even with the re-use of some slides, the rest of slides are developed from scratch and customized for the client. The pricing should also be customized based on the client needs and not the project. Hope this helps!
I am not a designer but I had once used a pitch deck design agency for a similar requirement. I was charged on the basis of each slide, not an hourly rate; which was about 29$ per slide for only design, the content was provided by me.
I got my presentation with one round of changes in about 4 days for 20 slides, so I'd say you could take around 12-14 hours.
You could check out the details on designpitchdeck.com , that was the site from where I got my presentation made. But this was a professional agency so I'm unsure how it works for freelancers.
Anyway, best of luck. Hope my answer helps you.
It depends upon the amount of copy (text) the client wants and most important, whether charts and graphs re involved. I have spent anywhere from an hour to four or five hours per page if charts and graphs are involved. FYI, I often create charts and graphs in Adobe Illustrator and just insert them into the presentation.
I have also found that PowerPoint can be kind of clunky when it comes to graphic design. Depending upon the project, I sometimes create the whole thing in Adobe InDesign and export the project to PDF. Some of my clients (which include a national financial firm) actually prefer using the PDF versions instead of PowerPoints.
As far as rates go, I often calculate the total hours, add a 50% time cushion, then submit my proposal. That way, I don't have to eat a bunch of overtime on my estimate and my clients are always happier since they don't get a big final cost surprise at the end. I wish you the best of success!
Typically I would go for more of an hourly rate. I usually go around $50 for hourly. I would also ask your client what they are trying to spend so that you know how many hours to spend max.
It depends whether there is a need for infographic or not. If not then I would charge anywhere between $1,000 - $1,500 for about 10-15 hours of work.
You can specify the full cost of the presentation or an hourly job. If the customer himself can download the presentation template to http://www.poweredtemplate.com/ for $ 10-20 then you ought to evaluate their work.
Since this isn't form scratch, Id give him a baseline price. It dosent sound like the kind of thing that should take you long, and your hourly rate might be detrimental in this circumstance. Charge him whatever you think you need to make it worth your while. However, For something from start to finish I run anywhere from 500 and up, but it totally depends on the variables involved. Is this a chart heavy piece with lots of excel in it or is it simply text/image? Is it interactive? Are you copywriting/proofreading? Consider how much work you will really being doing for this and chafe according...
Wow! Thank you everyone for all your fantastic insights!
Interesting question and I'd have to answer it like I would any other project fee question. It really depends on how many revisions the client makes and if they have all of their materials ready for the presentation before hand so you don't have to do all the research. If I was making one, and had all the information readily available,including text and images, most likely no more than an hour. That includes slide animations and inserting movies and creating a simple template in Photoshop or Illustrator. It's mostly copy and pasting info. But each time they revise it, that takes more time, so it's more money. So, I would quote the client about an hour for the initial design and then charge them either per revision or by added time. I hope that helps!
Hi Jessica- I think there could be a variety of answers to your question, based on the level of depth to each presentation (and the assorted bells and whistles you add to the deck)...however if you have a 'track record' of success and great client testimonials (that speak about your great work with PP presentations) that would validate your pricing with your work-based on clients testimonials-include those on your website and/social media platforms...and as a graphic designer, I'm sure you could design some nice quote 'blocks' that highlight key text from the testimonials to promote your great work and success. As consultants and marketers, we often don't market and promote ourselves enough, out of fear of being too pushy or sales oriented to a client..but allowing your clients to do the talking for you-lets the work and clients speak for themselves...and no better testimonial than one that comes directly from a client. I'd develop a flexible fee that works for both you and client...in today's economy, you'll find that some have budget, some have little budget, and others have zero budget...at the beginning of the negotiations- ask 'what kind of budget have you assigned to this project for product presentation/marketing?'..that immediately gives you the direction to work from. Wishing you good luck and much success..best- g