What's your average cost to clients to develop a PowerPoint presentation, probably 10-12 slides?
A client of mine is asking me to develop a PowerPoint presentation for his business to present to his clients, based off of an existing presentation. I will use some of the content, and probably condense and rearrange other pieces. I charge an hourly rate for presentation development, but I'm curious what kind of time it takes other consultants out there to develop this sort of presentation? Thanks in advance!
Considering the possible amount of changes and variables, I would lean towards giving a price range, with the lowest fee ($300) covering just a basic layout job with a couple of backgrounds (title and content), plus type hierarchies. If I were required to create info graphics and/or edit images, create (PPT) animations etc., it could easily go up to $750, or more. In the case of info graphics, they should be quoted separately anyway.
Finally, whatever price you quote, establish clear guidelines for the number of client revisions covered in your price (usually 2 or 3, max), and as Karl mentioned, the textual content you receive from the client (i.e.: basic PPT file) should be complete, and not subject to further revisions.
Hope this helps.
I would agree with Andrew. To little information here would not allow any input to be sufficient, so ask a few more questions -
how is it going to be used?
and for whom?
do you have all of the content (verify this with a review and/or outline of what they are expecting), as well?
do you have all of the images or visuals needed?
If you choose to go with fixed fee be very tight on the time and effort or you will severely undercut yourself....
Get the above information and then start estimating using your hourly rate and then seek out other per slide rates based on the type and level of final deliverable needed.....
I think it really depends on a few things. First would be your hourly rate; what you personally believe you should get for doing said presentation. The second would be the amount of time you believe it would take to create it. Also take into account possible numbers of concepts, revisions and extra wiggle room (if needed) for further consultation. The third would definitely be the amount of content your client provides, as well as whether or not it's finalized. I've had clients for these sorts of projects that would give me content and images, and then we'd either need to edit the content or find/create new images!
With all of that said, these presentations are very much a custom thing. Depending on what I said above, I'd make the ballpark based on that. Maybe even consider the size of the client too.
Hope this helps! Feel free to message me if you have any other questions!
Could be as much as $2500, if not more, for the entire project or as low as $10-$25 per slide depends on what your client is asking you for.
• Are they asking for a custom template(s)?
• Is it just cut and paste text or will you need to find and acquire images and build charts and graphics to visually tell the story?
• Will you be including animation?
The first thing I would ask them is how they plan to use the presentation. PPT that's projected is very different from a printed version. Both have very different challenges. Effective projected PPT usually requires many more slides, little or no copy and images. Printed versions can hold more text and must be able to stand on their own. Both require design and copywriting skills. I'd allow for at least an hour and a half per slide. Depending on your rate, $1,800 to $2,000.
It depends upon the amount of copy (text) the client wants and most important, whether charts and graphs re involved. I have spent anywhere from an hour to four or five hours per page if charts and graphs are involved. FYI, I often create charts and graphs in Adobe Illustrator and just insert them into the presentation.
I have also found that PowerPoint can be kind of clunky when it comes to graphic design. Depending upon the project, I sometimes create the whole thing in Adobe InDesign and export the project to PDF. Some of my clients (which include a national financial firm) actually prefer using the PDF versions instead of PowerPoints.
As far as rates go, I often calculate the total hours, add a 50% time cushion, then submit my proposal. That way, I don't have to eat a bunch of overtime on my estimate and my clients are always happier since they don't get a big final cost surprise at the end. I wish you the best of success!
If you're CERTAIN you have all the information and don't need to create any original art, it's a whole lot simpler, as I'm sure you know.
Assuming 10 "real" slides (10 + opening/closing), I'd probably quote $300 or so. This rate is rock bottom and assumes ALL of the data/information is already in the original deck. The moment you have to start playing analyst or looking up information, creating new from scratch, etc., the price should go up. Assuming you have the original and know it's simply a reworking, charge what your time is worth.
That being said, reworking decks can be the stickiest scenario for pitch/proposal work. We often get incorrect numbers, completely wrong information, etc. We have to choose - stamp our name on something grossly off base OR explain to the client their simple math is wrong. It's tough. We try to specify "using information provided by YOU" verbiage when quoting, and include a clause specifying how change orders will be handled. I know it seems silly for such a tiny project, but we've been buried by these before.
Content is Key, if you have that you can create a baseline presentation with custom graphics I would say in under an hour. There will be revisions so work these into your overall quote. I would bill hourly, maybe 2-3 hours tops.
The first step is to fully understand how complicated the pages need to be, will there be sinking to video or to a Website or is their animation... once you understand the parameters the next step would be to develop a template. Working from that information, we charge for simple pages and complicated pages. Template - $300 - $500, Simple copy pages $50 (alloying for changes), complex pages - $100 - $250.
Hello Jessica Federman,
It varies as per the requirement, which we quote around 100-150$. Hope this helps to calculate your time.
I charge a flat rate. i base my rate on XX amount for the template and X amount for each additional page based on the template. for the template it may take 4 - 6 hours to come up with a couple of ideas and present those to the client. once they pick a direction its mostly rearranging and sizing text and images which i give to my outsourcing team.
I would charge at least $100 per page and maybe more depending on the detail.
Hi Jessica- I think there could be a variety of answers to your question, based on the level of depth to each presentation (and the assorted bells and whistles you add to the deck)...however if you have a 'track record' of success and great client testimonials (that speak about your great work with PP presentations) that would validate your pricing with your work-based on clients testimonials-include those on your website and/social media platforms...and as a graphic designer, I'm sure you could design some nice quote 'blocks' that highlight key text from the testimonials to promote your great work and success. As consultants and marketers, we often don't market and promote ourselves enough, out of fear of being too pushy or sales oriented to a client..but allowing your clients to do the talking for you-lets the work and clients speak for themselves...and no better testimonial than one that comes directly from a client. I'd develop a flexible fee that works for both you and client...in today's economy, you'll find that some have budget, some have little budget, and others have zero budget...at the beginning of the negotiations- ask 'what kind of budget have you assigned to this project for product presentation/marketing?'..that immediately gives you the direction to work from. Wishing you good luck and much success..best- g
Interesting question and I'd have to answer it like I would any other project fee question. It really depends on how many revisions the client makes and if they have all of their materials ready for the presentation before hand so you don't have to do all the research. If I was making one, and had all the information readily available,including text and images, most likely no more than an hour. That includes slide animations and inserting movies and creating a simple template in Photoshop or Illustrator. It's mostly copy and pasting info. But each time they revise it, that takes more time, so it's more money. So, I would quote the client about an hour for the initial design and then charge them either per revision or by added time. I hope that helps!
Since this isn't form scratch, Id give him a baseline price. It dosent sound like the kind of thing that should take you long, and your hourly rate might be detrimental in this circumstance. Charge him whatever you think you need to make it worth your while. However, For something from start to finish I run anywhere from 500 and up, but it totally depends on the variables involved. Is this a chart heavy piece with lots of excel in it or is it simply text/image? Is it interactive? Are you copywriting/proofreading? Consider how much work you will really being doing for this and chafe according...
You can specify the full cost of the presentation or an hourly job. If the customer himself can download the presentation template to http://www.poweredtemplate.com/ for $ 10-20 then you ought to evaluate their work.
It depends whether there is a need for infographic or not. If not then I would charge anywhere between $1,000 - $1,500 for about 10-15 hours of work.
Typically I would go for more of an hourly rate. I usually go around $50 for hourly. I would also ask your client what they are trying to spend so that you know how many hours to spend max.
Thanks for the great question. The Business.com team used it as an example in this recent guide to How to Set a Price for Your Service.
The use of the PowerPoint will help you determine how in-depth the slides need to be and what additional business information you require to complete the presentation. If the client wants to include charts, graphs, etc. in the PowerPoint, this should be an additional cost to them because you have to interpret their data to create a visual that presents the information. Even with the re-use of some slides, the rest of slides are developed from scratch and customized for the client. The pricing should also be customized based on the client needs and not the project. Hope this helps!
Wow! Thank you everyone for all your fantastic insights!