When is the right time to start building your brand?
I need some expert help from entrepreneurs and small business owners: Are you deliberately building your brand? If not, why not? What would you like to learn about brand building? (I am developing an online course, and could use some input – both for the finishing touches and for the marketing.)
I think you need to start creating your brand from the very beginning! Of course it's extremely important to have a quality product or service, but I believe that there are a lot of people who have a good product/service but can't market it properly. The two really go hand in hand, and a good entrepreneur will have a healthy balance of both when starting their business. I've linked to a few sources below that talk about the importance of branding, how to brand, and the importance of an attractive logo or sign. Check them out if you're interested!
Hi Julie, I encourage you to begin building your brand almost from the point you begin to conceive a project. Frankly I find that by promoting the brand it will actually help you to define the brand. This may well be a process... because as you work on the delivery and / or development of your product you will identify the important ingredients / factors that will promote and build your brand. At the same time I believe that it is also good not to lose sight of your original goal.. what you set out to achieve...the purpose or reason why you started on this road. What is a brand if it is not to position your project with end user customers? So as you work with potential customers this will also help you to identify what is required of your brand. All the best...hope these thoughts are helpful...
It depends what aspect of branding you are looking at - the look or feel of the business or the product or service you are providing your customers. Both need to be looked at in different ways but both have to be consistent and so that your customers now that it is instantly a certain company they are dealing with. It shocks me how many companies or small business have a mix match of styles for their visual communication through social media, their websites and literature so the consumer is confused about what the business is about. The service and message should be consistent and always being looked at to see how it can be improved, and have as much in place as possible before the launch. Definitely have a business plan with a marketing strategy.
There is a time and a place for everything in marketing and that time and place varies by business. Depending on what you do, who your target market is, the size of your business, etc. For some businesses, brand is everything, for others it means nothing at all and, of course, most are somewhere in between. Which is reflected in the answers already here.
When you are doing well enough that building your brand will not take needed resources away from marketing your product or service and you see what value it can bring to your business, that is a good time to start building your brand.
The 1st day of business. And ever day after that.
I've been a business consultant, business valuation and business intermediary for the last 30 + years. I know from where I stand.
Best to you on your on-line course development.
The first day you decide you have a Brand is the day you begin to build it!
Yes, I am deliberately building my Brand. I learn about Brand building everyday. Everyone is different and has different goals for their business. I don't have an ideal client, so I build my Brand to demonstrate skills, knowledge and expertise which I use to attract clients. A product vs a service may differ in the approach, as will an individual vs a company. Stay in touch on your course, good luck!
odds are before you start telling people/put a product out.
Your branding assets and strategy need to already be in place by the time the idea is shared.
Hi Julie, Sounds like we are in similar fields and I would say that one of my most common observations is that entrepreneurs are often focused on product and think that a brand is something that can be tacked on to the end of the development process right before launch rather than a core set of values that defines the product development and tracks with the central value proposition at the heart of the venture.