When starting a list for email marketing, is it appropriate to add contacts to the list without the person signing up for the list?
Let’s say you are new start up and you don’t yet have a large following. However, you want to send an email newsletter to people with whom you have some connection and probably have an interest in what you are doing. Assuming the newsletter has an opt-out link, is it appropriate to add existing contacts ((i.e. clients, friends, acquaintances, LinkedIn contacts etc.) who have not personally completed the sign-up form?
Be careful not to be marked as a spammer. I'm not sure what your product or service is, but you can hire a company to do your email blast based upon a particular demographic of your choosing. The company uses email lists of people that have opted in and are can spam compliant. If you're interested contact me. I'm sure I could help.
I agree with Tracey Warren.
If you have a prior relationship with the people you want to add to an email list simply sending them an email and asking permission is the most effective way to start.
Here is another way to do this. Set up a squeeze page offering a free ebook about something this group would be interested in.
Then send the email and remind them of how they know you and tell them you want to add them to your list so you can send updates about this topic they are interested in.
You would then send them to your sign up squeeze page.
They sign up for the free whatever and now you have them on your list legitimately.
Now that you have this squeeze page you can keep sending people there to sign up for your free (ebook) and continue to build on that.
I did that when I first started my business and now, years later, I'm kicking myself because that portion of my list is people who aren't my ideal client and who aren't necessarily interested in my services.
Instead of adding people, email them and tell them what you do and offer to have them join your list. At least then you know they did it by choice and there's some level of interest, even if that interest is just about supporting your efforts.
Definitely. Just you need to have Email list. There are lost of sellers who sell the email database for particular region or community.
Hi Jeff, It is my understanding that this is an email marketing faux-pas. Doing this can cause you to be labeled a spammer leaving you with long range issues. Be careful when starting your list.
While It's legal (in the US, anyway), it not generally considered a best practice. What you might think about doing is emailing your clients, etc. with a personal note that encourages them to sign-up for your newsletter list. This way, they can actively choose to opt-in, versus being required to actively opt-out should they not be interested in receiving communications from you.
This is not only not a good idea it is an incredibly stupid one.
There is a law enacted in the USA and Canada called the CanSpam act. Under the terms of this law, upon conviction you are liable for an UNLIMITED fine and up to ten years in prison.
What you can do is send a personal email to people you know inviting them to receive information from you.
If you do not have sufficient compelling reasons for them to opt into your campaign then you need to look at your offer and your sales copy.
I hope this helps.
Always give people and respect an opt out but you have to believe what you have to market has value. Using a "sign up" is great but prepare for a very small distribution. You can also do acquisition efforts where you can send people to a link and enable a signup for regular distribution or another pseudo way is to let people "Like" you on Facebook and use that as a permission to mail.
Think back to the origin of direct marketing in the mail. The idea is that 1 or 2% response was often a success. Because there is minimal incremental cost for volume in digital efforts by all means go for volume and deal with objections later.
I prefer the double opt-in approach. Ask permission and sell the advantage of receiving emails (and the frequency). Plus, it's a good opportunity to inquire about what topics, products or services your followers may be interested in. Then, confirm their opt-in as you proceed.
What I can add to the other already brilliant answers here, is simply to reverse the roles. What if people did that to you? Would you like it? Would you be annoyed?
Most of the time you would be annoyed, or even down-right angry. So if you would be annoyed or angry, chances are the people you add will be annoyed or angry.
This pretty much goes for everything in the world. Would you like to have your wallet stolen? No? Then don't steal someone's wallet. Simple as that.
If you want to take it from a religious point of view, adhere to "So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets." - Matthew 7:12.