Where do you think your biggest frustrations are with social media?
Trying to get a broad idea as to what the pain points are out there for business owners so we can address them more readily in our own sales processes.
Thanks for your help!
Slow and Steady Wins the Race – Don’t quit just before the miracle
OK we all know the story of the tortoise and the hair. Everybody wants to get rich quick, and instant gratification has been the name of the game since the hippies were smoking pot and eating acid at Haight and Ashbury. This is especially true in internet marketing. How many schemes have you seen where you can "make $5000 a month from home with a third grade education and a laptop." No typing skills required! Although few fall for that kind of hype, there is a general tone that I feel to be dangerous: this is a really easy way to make a decent living without really having to work all that hard.
Most successful people will tell you the secret to their “overnight success” is just plain hard work: 10% inspiration and 90% perspiration. Marketing in today’s environment is no different. My mentor and instructor at USF Jay Berkowitz, is one of the hardest working guys I know. He does a free webinar every week, countless public speaking engagements, teaches courses, and still has time to run a successful business. He must never sleep.
99% of my clients who fail, do so for one reason and one reason alone: they quit. The ROI they thought would come in from and integrated internet marketing campaign didn’t show results in the first month. They sent out an email campaign once and got almost no feedback other than a few people accusing them of spamming, so they quit. More at http://wp.me/pY9Fa-Jh
Protocol. When to post and when not to post. What is too much information versus not enough. How do you obtain true engagement and then turn that into tangible results. These are the things that I have heard people say to me and within conversations about social media.
My experience with most of my clients - there are many things in social media - would people still notice my business?
I think the biggest challenge for most business owners using social media is creating content that is interesting and original. Posting quotes from some philosopher or industry guru is boring. Posting photos of their lunch is stupid. Religious and political comments can be offensive. And simply reposting something clever they saw on someone else's page doesn't position them as a thought leader.
If you want to get noticed, be funny, be smart, be unique.
The biggest frustration among the people I have talked with is that they don't have it. They don't have time to build it, maintain it, etc. If they don't have it, and they want to double their business, they won't succeed. Instead, they'll stay with their current customers and not grow, where-as, their neighbor will prosper, because he/she is implementing social media and their profits are through the roof. Short story for you... About 4 weeks ago I presented my dentist a free report about his practice. A week and half later, his office manager called because she handles all the marketing. We met face-to-face. A week later, she called me to let me know a cousin of the dentist is going to handle their website redesign. I thought, "Wow,, that's messed up". I actually said to her "ok, we chat at a later time when you are ready to make the plunge with a budget.
Many prospects gasp when they see how much it'll cost them up front and monthly for your services. They key is to tell them they can't afford not to.
Hope this helps.
From what our clients tell us... Too Much Time.
But let's remember: Social Media is a really BROAD term, including video, short message text, chatting, etc.
So quality video the grab attention might have to be done by someone like us but tweeting or staying on top of a Facebook Page can be handled by our clients.
Hope that helps!
My biggest frustrations with SM are that it's passive and slow and can not be counted on. Just as the outcome of any word-of-mouth advertising cannot be choreographed or counted on. You just try for it and hope for the best.
I'm also frustrated by the hoards of SM "experts" (there's no qualification exam, so overnight we suddenly have thousands of them!) who usually have zero marketing experience but who are nevertheless pontificating at every opportunity about how SM is the one all-purpose marketing solution for everything from dog food to nuclear reactors.
And I continue to be mystified by how many marketing "professionals" are intimidated by all those newly-minted SM "experts," unquestioningly following them right over the edge of the cliff -- still wondering why their marketing efforts aren't getting any ROI! The Emperor's New Clothes is a very relevant parable for our times.
I was about to comment, then read all the other comments .. and between them they sum it up. I'm the marketeer, my business partner the techy, he is away this week and my workload because of SM has trebled. My biggest bug bear is the 'chatter' .. off-topic comments that dilute the good stuff. We play a very long-game, trying to only add relevent comment (sometimes a bit contentious) but there is the constant feeling that you should be permently adding new stuff before you get lost in the melee of rubbish. It is not a solution for marketing/sales it is just part of the mix.
I am from Czech Republic and just starting with my online business. I am focusing mainly on social media, since my target group is accessible mainly through facebook. Czech people are very mistrustful so its a challenge when trying to make them interact, and participate. So first I have to make sure that it is worth for them to like the page and gain their trust. In Singapore same strategy with the same target group gained me 2 thousand of fans within only 2-3 weeks only, while in Czech after 3 weeks I was struggling with the first dozen. I think the topic of "culture specific online strategies" is pretty underestimated The mainstream social media strategy is not appliable on every market. Thats only my experience, but would love to read more about that.
Separating the wheat from the chaff. So many people post meaningless stuff. It's not news, it's not interesting and it's not worthy of a response.
Twitter can be hard to deal with because you have to get through so much crap to get that one gold nugget and make your comment descriptive so we know what it's about before clicking on the link. I never click a link that is ambiguous like "hey, check this out, it's so cool"
Too many posters think the irrelevant is relevant.
When the rules change without consultation with the users and the numerous fake accounts out there plus the spams that follows after an invite.
Yes as noted by others; it does take time and care. And if you, or a consultant, are just going to spam useless information, it's not going to do much. Create something of meaning that your target customers care about and give them value. Give before you expect to get.
Measure what you do; here's an article for beginners to measure social media ROI
Good luck and let us know how it goes,
Thank you all for your comments. They will be helpful as we evaluate our own process to provide a better experience to our customers! :)