Where do you find inspiration for content ideas?
Often times we are physically present in a meeting for content creation but our mind is wandering here and there because we have no clue what to pitch.
Please give suggestions on how and where to find inspiration for content ideas.
Sometimes when I'm looking for something to pitch, I look to the news. It can be tough sometimes to wade through today's headlines, but they usually lend themselves to some good content ideas. The trick is to consider your audience, what you want to provide to them and how you can take some of today's hot button topics and use them as a springboard to serve that audience.
If you're not looking for a newsy approach, you may want to look within your small business's industry. Seek out the latest trends and do your homework on them. If you can come out the other end with a new angle that your contemporaries haven't covered yet, then it might be a good idea to pursue it. You want to be able to give your customers/audience content that's relevant to their needs. There's enough static on the internet - if you can give them something worthwhile, they will keep coming back.
I often try to keep my imagination extended on people/customer's journey, kinda brainstorming how you wait for them and what makes them wow or surprised by the end of the road. At the end of the day, good content is to satisfying people or giving them interest.
There are four things you should keep in mind when generating content ideas:
What are your buyer personas’ reading habits?
What are your competitors doing?
What’s the problem we’re trying to solve?
What are people talking about on Quora?
Your client and prospect must be modeled, so you know whom you're speaking to. Put yourself in their shoes and empathize with them. Understand what their challenges are and what pains they deal with consistently. Understand where they currently go to get answers. What blog or website are they currently visiting?
Here are a couple of articles with tips for coming up with content ideas:
I look at weird youtube videos, old advertisements, comic books, video games, music videos, books I've read, etc. I love to build out using all forms of creativity. Sometimes I go to the mall and sit in the food court to write... people watching is FANTASTIC for creativity.