Content yes, but value is a must. Creating and adding value to the readers life is what good content does, and good search engines like Google, reward those websites with high ranking results. Really it is a win-win because Google wants to serve up the most useful, value-oriented search results. So yes content is important, but how much value or utility is being passed?
Content has always been King for the search engines but even more increasingly so with this year's updates in Google. Panda and Penguin has some components for increase value of original content but the Humming Bird update has really made it a focus.
Content is King!
Since the concept of SEO started, content has always been the king for any website or blog. This is where you place keywords, increase traffic to your website and maximize your return on investment. It is true that content obviously reflects your Page rank.
Content has long been the "king of marketing".
However, content promotion is the "queen".
Without effective, targeted outreach, your content is significantly less likely to be effective in the terms that content marketers are talking about. Specifically, you won't reach key influencers who are in your target market.
I say YES !!! When search engine like Google is concerned, their main motto is to deliver the exact search and relevant result to the users as what they have search for. They discovered and implement many algorithm to give out their results based on quality and uniqueness of the web page content. When content is unique and meet the quality so that users find more interesting and start engaging with your website which results increase in website traffic.
In my opinion, content plays a crucial role in SEO. Search engine bots decides the relevancy of a web page after going through its content and ingrained links. Sharing content on blogs and social media sites helps brand in interacting with customers. However, content helps in search engine optimization only if it is unique, informational and relevant. Quality content produces meaningful interactions, and Google loves when online users find something informative and worth sharing. Google Panda update was aimed at penalizing websites using duplicate and poor quality content. So, there is denying that content is critical for SEO.
Content is the single most important item for SEO. Page rank comes way later (and its contribution to search rank has declined over time). Current traffic on the web property also plays a role, but you will never appear in search results for a term which (along with its associated terms) is not present within your content to begin with. E.g. if i search 'zohaib hisam' on google, i wont land on bill gates' LI profile, no matter how much more traffic it may have, or how relevant it may be to the search (as the term 'zohaib hisam' doesnt exist on it).
Dont question the KING !
Content is what makes your reputation and builds your websites trust .
if you dont have these two things google wont rank you . THE BASICS OF SEO .
How ever your content should be marketed properly , else anyone can claim that your content is theirs .
contact me on linked in to know more , as i am a seo expert and am running my own seo company .
It plays a vital role in SEO, consider it as a trail through which users can be directed towards you. Content always plays a major role in SEO but for some years, SEO's are ranking their site just by building bulk of backlinks. In response to that Google has updated itself i.e the latest Panda 4.0 has hit those sites pretty hard on content and now you can see the sites having quality content is coming on top of the results.