Content yes, but value is a must. Creating and adding value to the readers life is what good content does, and good search engines like Google, reward those websites with high ranking results. Really it is a win-win because Google wants to serve up the most useful, value-oriented search results. So yes content is important, but how much value or utility is being passed?
Content has always been King for the search engines but even more increasingly so with this year's updates in Google. Panda and Penguin has some components for increase value of original content but the Humming Bird update has really made it a focus.
Content is King!
Since the concept of SEO started, content has always been the king for any website or blog. This is where you place keywords, increase traffic to your website and maximize your return on investment. It is true that content obviously reflects your Page rank.
Content has long been the "king of marketing".
However, content promotion is the "queen".
Without effective, targeted outreach, your content is significantly less likely to be effective in the terms that content marketers are talking about. Specifically, you won't reach key influencers who are in your target market.
I say YES !!! When search engine like Google is concerned, their main motto is to deliver the exact search and relevant result to the users as what they have search for. They discovered and implement many algorithm to give out their results based on quality and uniqueness of the web page content. When content is unique and meet the quality so that users find more interesting and start engaging with your website which results increase in website traffic.
In my opinion, content plays a crucial role in SEO. Search engine bots decides the relevancy of a web page after going through its content and ingrained links. Sharing content on blogs and social media sites helps brand in interacting with customers. However, content helps in search engine optimization only if it is unique, informational and relevant. Quality content produces meaningful interactions, and Google loves when online users find something informative and worth sharing. Google Panda update was aimed at penalizing websites using duplicate and poor quality content. So, there is denying that content is critical for SEO.
Content is the single most important item for SEO. Page rank comes way later (and its contribution to search rank has declined over time). Current traffic on the web property also plays a role, but you will never appear in search results for a term which (along with its associated terms) is not present within your content to begin with. E.g. if i search 'zohaib hisam' on google, i wont land on bill gates' LI profile, no matter how much more traffic it may have, or how relevant it may be to the search (as the term 'zohaib hisam' doesnt exist on it).
Dont question the KING !
Content is what makes your reputation and builds your websites trust .
if you dont have these two things google wont rank you . THE BASICS OF SEO .
How ever your content should be marketed properly , else anyone can claim that your content is theirs .
contact me on linked in to know more , as i am a seo expert and am running my own seo company .
It plays a vital role in SEO, consider it as a trail through which users can be directed towards you. Content always plays a major role in SEO but for some years, SEO's are ranking their site just by building bulk of backlinks. In response to that Google has updated itself i.e the latest Panda 4.0 has hit those sites pretty hard on content and now you can see the sites having quality content is coming on top of the results.
Yes - both blogs and page content play a huge role. Google's hummingbird algorithm rewards content that answers visitors questions in the most comprehensive way (like others have mentioned, links, videos, additional material than just page content). These days searches are more sophisticated than ever. For example, I recently shopped online for a new PC monitor. I wanted a large screen size (27" or bigger), and after searching for "best monitors", I saw that the screen resolution plays a big role in determining the price of them. But I had no real clue how much it really matters for someone like me, who primarily uses Office apps and the internet. So I posed the question to Google "why should I care about screen resolution?" Sites that provided complete answers to that question were rewarded with top page rankings. I was able to find an affordable choice that had "good enough" screen res for my purposes. Hope that helps.
If you look at what Google's doing, it's basically two things:
Ranking websites with lots of good, thick content highly
Giving sites with the best user experience better treatment in its search rankings
Content is hugely important to SEO. Promoting it to other websites and getting people linking is the other part.
The content is really vital! Good content works for you in 2 directions:
1 - Unique content useful and interesting for users will stimulate Google ranking your site higher, because Google will start "trusting" your site.
2 - High quality interesting content in social media for example will increase direct traffic to your website bringing you this way a bigger number of prospect clients.
Also view onto http://www.kudometrics.com/seo-copywriting-and-content-development
Content is the meat and potatoes sort of speak on the Internet. Imagine the world wide web without text, images, video, audio, and the ability for us all to interact.
That would be totally senseless, and so you bet content is what search engine optimization is focused upon heavily so to provide a much better engaging user experience, and no matter what form such content shall be designed for publishing. SEO is basically the quality assurance agent that's responsible for accuracy and appeal for viewers. It's up to the content publisher to make sure the content they come with is up to speed.
So yes content is everything out here online, and the way you choose to create such content, crop it, curate it, share it, update it, edit it, and publish it etc... will become the determining factor and fate long term as well as short term f that particular content.
What's more important to take note of is the hidden rules to every network, website, blogging platform etc... (Not every user is aware of the rules and regs of content publishing online) TOU's and copyright laws are no joke so no matter how you come up with great content, if you don't know the laws you're bound to run into issues for sure with owners of websites or with Google our true boss on the Internet.
I don't know that it is a trend, but content is important to SEO. Google needs content to index a page effectively, and so in that regard content has always been important.
More recently though Google has looked to penalise low quality content (Panda updates) which has placed a greater importance on the quality of the content on your site.
Factors such as the depth of the content, activity around the content (eg sharing, linking to, commenting etc) plays a part, as does the freshness of the content (ie how often you update it). Having said that the other key elements of SEO still apply and having "content" alone shouldn't be seen as the answer to all your SEO problems.
Content is the only influence on SEO. There is absolutely nothing else!
How can this be called a "latest trend", its like asking if intercourse is an essential factor in procreation! Silly question really!
I agree with the answers I'm seeing here, content is king. Search engines love fresh content.