Content absolutely plays a vital role in SEO. You always want quality content, and you want to keep it current by adding new content to your site frequently. It will help keep visitors coming back to your site, and improve the likelihood of your content being shared by those visitors.
Yes. For years I was somewhat opposed to link building, although I still did a small amount of it in certain places where I felt it was appropriate without over doing it. Even with that, I never linked to certain deeper pages. I hated the idea of asking people for links. I always felt that I should get them naturally over time by creating good content. I was able to get ranked and even had "page rank" as high as three on certain pages using this method.
Howdy CJ. "YES" content plays a huge part in SEO and SEM. If you compare 2 posts about the same subject with similar titles, descriptions, tags etc... one including a YouTube video and one without, Google will rank the post with the video higher. Furthermore, "New Content" is also going to rank higher than existing content.
I offer SEM & SEO services which are excellent, that said, for "Lone Wolf" clients (they do it all, no staff) and Entrepreneurs on a shoestring budget, I always recommend a minimum of 1 video post a week (with polling) will automatically be posted to my blog and forwarded to LinkedIn, FB, Twitter and Google+, providing what Googlebots see as 6 "new content" items.
All links in Social Media link back to the website vs. staying in social media were your conversion rate is far lower than visitors to your website where you control, what and how content is presented.
Don't forget the mobile devices. With more than half of all searches being done on mobile devices, don't short change your digital visibility by saving a few dollars and skipping the mobile site. A true mobile site (not optimized site) with a true mobile URL like m.yourdomain.com or yourdomain.mobi are recognized by default as "Mobile" sites and will rank higher than non mobile site URLs. Mobile Optimized refers to viewing not SEO.
If you combine those with video email marketing, you'll watch your search engine ranking soar. The phone "will" ring! New video content is the fastest way to higher search engine ranking.
Absolutely, but just putting a blog up is not all it takes... The content needs to be of high quality, needs to be on topic, must be unique and should concentrate on giving something to the reader that they can't get anywhere else...
Sometimes on some boards I look and I think."this is such crap" but here on these string of comments you have really great quality people giving you the answers.
Here is why I say quality even though I have not met all of them. It is not easy or mechanical to create value added content. You can't get some program run it and have value added content. You can have words strung together but that does not make value added.
What the comments here told me are these people are good at what they do. Someone could come along and say SEO is most important and that would tell me they are out touch with what is needed today and pushing what was the deal 10 years ago.
It was said well. Talk to your audience not the search engine.
Optimized crap is still crap...
Content and the quality of content definitely has an increasingly important influence on SEO. I wrote an article on the subject a while back which explains the reason why.
I hope that it gives you the answers you need.
People use search engines to find content,
Google and Bing were created to find content for internet users,
the answer is quite obvious.
Content is your Brand story. Back links really don't matter anymore as many here have said. Promoting the correct story of your brand and bringing people to be a part of your brand only happens with great content. Spend the money it will pay off where it counts.
The two pillars of SEO are content and backlinks. Both are hugely important, but Content is the main factor and playing an increasingly important role as time goes on. For more info, here's some additional resources:
Simply, the answer is Yes, content plays a vital role in SEO.
Here are just a few tiny tips, there are many, many more to implement and consider:
- Optimize a few quality keywords per page and focus on those for the page content, but do not keyword stuff;
- Complete META keywords and META descriptions uniquely per page;
- Complete each page's TITLE tag uniquely;
- Create good links to and from your site;
- Utilize image ALT and link TITLE tags to their fullest;
- Create intelligent page urls, these help tell the user and a search engine what your page is about: best-seo-page-content-tips.php, not tips.php;
Good SEO does not happen on the first upload to your server. Expect to work on optimization often, if not daily, to really optimize your site.
What else would you optimize for search?
Only content can be optimized
It is so very timely, that i just addressed this question in our newsletter.
Check it out here: How do you fix your content marketing mistakes;
Good quality relevant content that is well constructed and designed for humanic / semantic search on a website and or blog can definitely help with bounce rate and conversion as well as improve page rank / popularity.
The better the content the more likely others will bookmark it, and or backlink to it, or cite from it in the future if its an article.
Yes, content is king; UNLESS the search engines want the keyword for themselves - their paid advertising. Have you ever noticed that the quality of organic search results goes down with the higher traffic more valuable keywords?
SEO is important, but not as much as it used to be. You cannot rely upon the SERPS for your website traffic. You do not control them - no one does. You need other traffic generation sources in your marketing plan.
Content is king yes, but lets not forget that "relevant" content is king. Now more than ever. And I do agree with John M. that although you still need inbound links and proper meta tags, unique, relevant and engaging content is what is the driving force in helping you perform well provided you are following all other SEO best practices.
Hi Thase, to answer your question specifically, "Does Content play a vital role in SEO?" the answer is yes it does. All content is judged by relevancy to keywords searched for by people. So the kind of content you create also matters as much as creating the content itself. Content creation has become an art form literally since the dawn of the internet. Everything you post online is judged for relevancy to search terms, so if you content is specific enough to certain keywords it will show up in searches as long as there isn't any other competition. What I mean by that is if your site posts extremely relevant content optimized perfectly for search engines but your website is brand new and competing in a highly competitive keyword market, don't expect it to rank high. There two factors to consider when trying to rank a piece of content: 1) SEO 2)SEM (search engine marketing) So although content plays a vital role in SEO it will need the assistance of SEM to eventually move it to the top of searches. Hope that answers your question.
Content plays the ONLY role for SEO. If you don't have high quality and relevant content, nothing else matters. Think about it like this -- Google wants a searcher to find exactly what they are looking for in CONTENT when they click through to a site.
Yes - and size matters. Check out: How Content Length Affects Rankings and Conversions - http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/
Yes. Absolutely true. We have scores of SEO success stories that almost always revolve around the content that was created as a result of listening to their desired audience, researching the keywords that were relative to the messaging and implementing the content on both their site and in the relative social circles. From there, continually publishing relative, engaging content has proved highly effective in sustaining those results.
It's not a latest trend, it's been that way for years. The point is that there were other hugely significant factors like link building, that are not quite as significant these days. Content has always been king