Content is king yes, but lets not forget that "relevant" content is king. Now more than ever. And I do agree with John M. that although you still need inbound links and proper meta tags, unique, relevant and engaging content is what is the driving force in helping you perform well provided you are following all other SEO best practices.
Yes, content is king; UNLESS the search engines want the keyword for themselves - their paid advertising. Have you ever noticed that the quality of organic search results goes down with the higher traffic more valuable keywords?
SEO is important, but not as much as it used to be. You cannot rely upon the SERPS for your website traffic. You do not control them - no one does. You need other traffic generation sources in your marketing plan.
Good quality relevant content that is well constructed and designed for humanic / semantic search on a website and or blog can definitely help with bounce rate and conversion as well as improve page rank / popularity.
The better the content the more likely others will bookmark it, and or backlink to it, or cite from it in the future if its an article.
It is so very timely, that i just addressed this question in our newsletter.
Check it out here: How do you fix your content marketing mistakes;
Simply, the answer is Yes, content plays a vital role in SEO.
Here are just a few tiny tips, there are many, many more to implement and consider:
- Optimize a few quality keywords per page and focus on those for the page content, but do not keyword stuff;
- Complete META keywords and META descriptions uniquely per page;
- Complete each page's TITLE tag uniquely;
- Create good links to and from your site;
- Utilize image ALT and link TITLE tags to their fullest;
- Create intelligent page urls, these help tell the user and a search engine what your page is about: best-seo-page-content-tips.php, not tips.php;
Good SEO does not happen on the first upload to your server. Expect to work on optimization often, if not daily, to really optimize your site.
The two pillars of SEO are content and backlinks. Both are hugely important, but Content is the main factor and playing an increasingly important role as time goes on. For more info, here's some additional resources:
Content is your Brand story. Back links really don't matter anymore as many here have said. Promoting the correct story of your brand and bringing people to be a part of your brand only happens with great content. Spend the money it will pay off where it counts.
Content and the quality of content definitely has an increasingly important influence on SEO. I wrote an article on the subject a while back which explains the reason why.
I hope that it gives you the answers you need.
Sometimes on some boards I look and I think."this is such crap" but here on these string of comments you have really great quality people giving you the answers.
Here is why I say quality even though I have not met all of them. It is not easy or mechanical to create value added content. You can't get some program run it and have value added content. You can have words strung together but that does not make value added.
What the comments here told me are these people are good at what they do. Someone could come along and say SEO is most important and that would tell me they are out touch with what is needed today and pushing what was the deal 10 years ago.
It was said well. Talk to your audience not the search engine.
Optimized crap is still crap...
Absolutely, but just putting a blog up is not all it takes... The content needs to be of high quality, needs to be on topic, must be unique and should concentrate on giving something to the reader that they can't get anywhere else...
Howdy CJ. "YES" content plays a huge part in SEO and SEM. If you compare 2 posts about the same subject with similar titles, descriptions, tags etc... one including a YouTube video and one without, Google will rank the post with the video higher. Furthermore, "New Content" is also going to rank higher than existing content.
I offer SEM & SEO services which are excellent, that said, for "Lone Wolf" clients (they do it all, no staff) and Entrepreneurs on a shoestring budget, I always recommend a minimum of 1 video post a week (with polling) will automatically be posted to my blog and forwarded to LinkedIn, FB, Twitter and Google+, providing what Googlebots see as 6 "new content" items.
All links in Social Media link back to the website vs. staying in social media were your conversion rate is far lower than visitors to your website where you control, what and how content is presented.
Don't forget the mobile devices. With more than half of all searches being done on mobile devices, don't short change your digital visibility by saving a few dollars and skipping the mobile site. A true mobile site (not optimized site) with a true mobile URL like m.yourdomain.com or yourdomain.mobi are recognized by default as "Mobile" sites and will rank higher than non mobile site URLs. Mobile Optimized refers to viewing not SEO.
If you combine those with video email marketing, you'll watch your search engine ranking soar. The phone "will" ring! New video content is the fastest way to higher search engine ranking.
Content absolutely plays a vital role in SEO. You always want quality content, and you want to keep it current by adding new content to your site frequently. It will help keep visitors coming back to your site, and improve the likelihood of your content being shared by those visitors.
I agree with the answers I'm seeing here, content is king. Search engines love fresh content.
Content is the meat and potatoes sort of speak on the Internet. Imagine the world wide web without text, images, video, audio, and the ability for us all to interact.
That would be totally senseless, and so you bet content is what search engine optimization is focused upon heavily so to provide a much better engaging user experience, and no matter what form such content shall be designed for publishing. SEO is basically the quality assurance agent that's responsible for accuracy and appeal for viewers. It's up to the content publisher to make sure the content they come with is up to speed.
So yes content is everything out here online, and the way you choose to create such content, crop it, curate it, share it, update it, edit it, and publish it etc... will become the determining factor and fate long term as well as short term f that particular content.
What's more important to take note of is the hidden rules to every network, website, blogging platform etc... (Not every user is aware of the rules and regs of content publishing online) TOU's and copyright laws are no joke so no matter how you come up with great content, if you don't know the laws you're bound to run into issues for sure with owners of websites or with Google our true boss on the Internet.
Also view onto http://www.kudometrics.com/seo-copywriting-and-content-development
The content is really vital! Good content works for you in 2 directions:
1 - Unique content useful and interesting for users will stimulate Google ranking your site higher, because Google will start "trusting" your site.
2 - High quality interesting content in social media for example will increase direct traffic to your website bringing you this way a bigger number of prospect clients.
If you look at what Google's doing, it's basically two things:
Ranking websites with lots of good, thick content highly
Giving sites with the best user experience better treatment in its search rankings
Content is hugely important to SEO. Promoting it to other websites and getting people linking is the other part.
Yes - both blogs and page content play a huge role. Google's hummingbird algorithm rewards content that answers visitors questions in the most comprehensive way (like others have mentioned, links, videos, additional material than just page content). These days searches are more sophisticated than ever. For example, I recently shopped online for a new PC monitor. I wanted a large screen size (27" or bigger), and after searching for "best monitors", I saw that the screen resolution plays a big role in determining the price of them. But I had no real clue how much it really matters for someone like me, who primarily uses Office apps and the internet. So I posed the question to Google "why should I care about screen resolution?" Sites that provided complete answers to that question were rewarded with top page rankings. I was able to find an affordable choice that had "good enough" screen res for my purposes. Hope that helps.