Have you heard it said, "Content is king," ? The answer to your question, Thase, is a resounding "YES!"
Here's my take: as consumers, we have been trained for the past several years that "everything is Google-able," or "Siri-able," for those with iPhones. Even my kids (15, 13, 11 and 7) know that all answers are available via Google.
So - how do you get your info to show up on Google? Assuming that you've got all the technical bits figured out and handled (site maps, Google Webmaster Tools, Analytics, etc) - the next step is to build your audience through content. But - the 'Net is a big place, full of temperamental savages (like me) that will kill you - or worse on the 'Net - ignore you until you go away. The important piece here is to ensure that you're creating, crafting, good content that adheres to the DHRIC rules: your content must be Direct, Helpful, Relevant, Interesting and Current. DO NOT allow anyone in your organization to tell you that the content isn't "salesy" enough. Create good content that solves a problem for your target audience (oh, and if your target audience is "everyone," you've got a whole other set of problems that have to be addressed!). Keep creating that content. Adhere to a set schedule of creating and publishing content. Look at Seth Godin, a kid from Upstate New York who is now known as the "Internet's Greatest Marketer." How did he do it? He just started publishing, one blog post at a time, and created an expectation for his content. If he doesn't post, his audience knows it - because we expect it.
It doesn't matter where the content is. I'm partial to text and audio content, but you can start blogging, create videos (remember - YouTube is THE second largest search engine...oh, and they're owned by Google!), create a podcast - just get your message out there.
Read "Permission Marketing," and "Purple Cow" to start with. Look at how Hubspot is doing with Content Marketing. Look to Joe Pulizzi at Content Marketing Institute for a TON of great resources.
At the end of the day, content is king - or at least it will make you a king, if you do it right and keep at it. Connect with me if you want to discuss more - this is a topic I love to discuss!
Yes. For years I was somewhat opposed to link building, although I still did a small amount of it in certain places where I felt it was appropriate without over doing it. Even with that, I never linked to certain deeper pages. I hated the idea of asking people for links. I always felt that I should get them naturally over time by creating good content. I was able to get ranked and even had "page rank" as high as three on certain pages using this method.
It doesn't matter wehere it is a webiste or a blog. Content plays the important role. Content is still the king and heart of the everything.
What matter is that your content should be written keeping your customers in mind and not search engines.
Content is one of the big factor for Page Ranking and also makes your visitor to stay on the website and makes them visit another pages on your website creating interest in your products or servcies.
Content, content, and content is what matters most for SEO. The more social the content the better. Meta tags & back links have been becoming less and less important for years!
Content plays vital role in SEO. "Content is still a King".
Write unique, well-researched content for the blogs. The thing only matter is a quality of content no matter how long or short the length of your content is.
People use search engines to find content,
Google and Bing were created to find content for internet users,
the answer is quite obvious.
I don't know that it is a trend, but content is important to SEO. Google needs content to index a page effectively, and so in that regard content has always been important.
More recently though Google has looked to penalise low quality content (Panda updates) which has placed a greater importance on the quality of the content on your site.
Factors such as the depth of the content, activity around the content (eg sharing, linking to, commenting etc) plays a part, as does the freshness of the content (ie how often you update it). Having said that the other key elements of SEO still apply and having "content" alone shouldn't be seen as the answer to all your SEO problems.
Yes, content is vital. But it has to be relevant to your customers as well as keyword friendly. It's also critical to tie your content into your Google+ and AdWords campaigns.
It's not a latest trend, it's been that way for years. The point is that there were other hugely significant factors like link building, that are not quite as significant these days. Content has always been king
Hi Thase, to answer your question specifically, "Does Content play a vital role in SEO?" the answer is yes it does. All content is judged by relevancy to keywords searched for by people. So the kind of content you create also matters as much as creating the content itself. Content creation has become an art form literally since the dawn of the internet. Everything you post online is judged for relevancy to search terms, so if you content is specific enough to certain keywords it will show up in searches as long as there isn't any other competition. What I mean by that is if your site posts extremely relevant content optimized perfectly for search engines but your website is brand new and competing in a highly competitive keyword market, don't expect it to rank high. There two factors to consider when trying to rank a piece of content: 1) SEO 2)SEM (search engine marketing) So although content plays a vital role in SEO it will need the assistance of SEM to eventually move it to the top of searches. Hope that answers your question.
What else would you optimize for search?
Only content can be optimized
Content has long been the "king of marketing".
However, content promotion is the "queen".
Without effective, targeted outreach, your content is significantly less likely to be effective in the terms that content marketers are talking about. Specifically, you won't reach key influencers who are in your target market.
Content is the only influence on SEO. There is absolutely nothing else!
How can this be called a "latest trend", its like asking if intercourse is an essential factor in procreation! Silly question really!
Yes, I agree with Nikhil, content is the most important. If you have a WordPress website you can use a plugin called "Yoast" (free) which will help you with finding SEO friendly key words. Be careful not to "stuff" your blog with too many key words as Google has figures that out and will not rank your post very high if they feel it has been written solely for SEO purposes. As Nikhil mentions the content has to be written for the customers in mind and be helpful to prospectives so they want to learn more about your product or service on your website.
Hi there, Yes a strongly written content specific to your target audience is the Key for a better SEO. There are many terminologies for the SEO and many people use it in a different ways. Your website content should be build upon what your services are, whom you are targeting and it should be clever word oriented that is easily searchable or what people search on Google.
With the website it is always essential to run a blog on a parallel line + social networking. What you post on your blog, faceboook, linkedin, google+ all are linked internally and help you increase your traffic. People use Outbound and Inbound linking to divert the people from their site to another blog and vice versa.
In the end it is very essential for you to HIRE someone with good knowledge of playing with the words. There are some sites where you can add your content and check how useful it is for you to generate the traffic. Each word you add should be linked directly or indirectly with your services.
Equation for the Best SEO is Correct Word Choice + Target Audience + Blog's + Social Networking = Traffic on your website.
Content is the foundation for effective SEO. Many people immediately think of articles as the main source of content but you may want to consider videos and podcasts as well.
Podcasts are the secret weapon of many marketers. They are fairly easy to record and post.
They are becoming very popular with consumers so it is a great way to get your message across as well.
Content is king! Without viable, original, purposeful content, what are you going to optimize? Nothing...the days of bulk back-linking and SEO shortcuts are over. In order to create a long term viable business you need to be able to produce and publish top-notch content that is relevant to your business.
Yes. Absolutely true. We have scores of SEO success stories that almost always revolve around the content that was created as a result of listening to their desired audience, researching the keywords that were relative to the messaging and implementing the content on both their site and in the relative social circles. From there, continually publishing relative, engaging content has proved highly effective in sustaining those results.
Yes - and size matters. Check out: How Content Length Affects Rankings and Conversions - http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/
Content plays the ONLY role for SEO. If you don't have high quality and relevant content, nothing else matters. Think about it like this -- Google wants a searcher to find exactly what they are looking for in CONTENT when they click through to a site.