Whenever I post any content on FB I try to ensure it answers any of these four criteria:
- It helps make life easier for the viewer
- It helps a viewer connect with others and form a bond
- Allows them to share some knowledge to help others
- Defines our identity and beliefs
Internally we use this presentation to define examples of each of the four critieria's. http://www.youtube.com/watch?v=65g_jeC4OU8
Hope it helps you!
Emotional content on a page that's about a passion, like this post on one of my pages:
Generally, photos and video get high engagement on facebook. However it all depends on the nature of your business and the type of content your fans would like to receive. Also with facebook's edgerank algorithm you need to ensure that your content resonates with your fans or else the algorithm will automatically stop showing your posts in the newsfeed of your fans.
The type of content and the best times for posting are things that every facebook page owner needs to be testing constantly and adapt accordingly. Taking my page as an example, a few months ago, I noticed that photos got the highest engagement but recently I have seen more engagement with text only posts.
Anytime we share pictures from a photo shoot or event we get lots of exposure. Being able to tag individuals can expand the reach tremendously. (especially when the person is high profile or well connected)
It's very important make your Facebook page a source of information for people interested in your industry rather than just a page where you try to sell your products and services.
Share news, not just about your company but your industry in general, then take it a step further - provide your insight on the news item and then ASK your followers what they think. Stimulating discussion on your Facebook page can be a huge driver of Likes and Shares..and ultimately lead to new business.
Event photos and commentary on timely news topics always generate the most interest for FMC.
Good question. Stale content posted on social media results in little interest from the people you want to reach most - potential customers. Facebook content needs to be fresh, upbeat and even humorous. Quick wit in social media has a disarming effect and can appeal to people looking for the kind of products and services you provide. It is important to keep new content coming all the time too and delivering on a consistent message shows people you're serious about your business.
In my social media consulting practice, we utilize a number of proprietary techniques for social media success. Our clients are very pleased once social media starts to deliver new traffic to their company websites.
As previously posted, we to use images and content that engages the viewer. Also asking questions has been successful. Consider content that is relative to your expertise. Information is hot and will continue to be.