Which is better online advertising or print advertising?
When planning your budget for advertising, how much of your budget should go towards online advertising? How much should go towards print advertising? Which is a better marketing tool?
Expert Answers
Sort by Date
Sort by Votes
Sep 13, 2019
Local businesses can benefit from targeted mailers/print ads. Typically people combine both print and digital ads. For example, people print on a mailer to go to yourbusiness.com/mailer-offer. This way you can see how many people came to the website after receiving your mailer.
Aug 16, 2019
It totally depends on your business needs, both are important at their place. Online advertising is important as well as print advertising is also important, we can't underestimate either one.
Apr 24, 2019
It depends on the audience you are targeting. But for the most, digital advertising or online marketing trumps print advertising. Since more and more people are going online to find solutions to their problem or get answers to their questions, it is wise to invest in digital channels.
Digital channels don’t just have greater reach but online ads are more engaging and long-term, leading to greater conversions.
Dec 27, 2018
PrintStop is a great place to get online printing services in India. PrintStop love offering great online printing services and customized printing because it helps to transform your business to new heights. As one of the top online printing sites, they expertly crafted printing services create custom and professional visiting cards and promotional materials to expand your reach, connect with your potential customers and strengthen your brand image. They carry business stationery and other products with the following qualities:
Skillfully crafted
Beautiful
Professional
Customized
Promotional
Strengthen relationships, start conversations, and open doors like never before! PrintStop available product range is innovative, to say the least. They believe in designing and printing exceptional materials that give your business the edge it deserves. You can gain from their fascinating selections of business cards, letterheads, and flyers. PrintStop has commercial printers that use the latest printing technology and business acumen to render superior printing services, and they are the number one choice for custom printing online by thousands of people.
PrintStop is the natural choice for digital printing, commercial printing, custom printing, and offset printing for clients who belong to different industry verticals such as healthcare, hospitality, pharmaceutical, manufacturing, retail, and BFSI. PrintStop would be glad to assist you in graphic designing and printing distinctive logos, invitations, flyers, brochures, posters, calendars, standees, banners, and office stationery. With PrintStop as your one-stop print shop, you do not have to look anywhere else.
Like every other business, printing is evolving at a rapid pace. Take the lead in marketing multi-channel campaigns by making the most of print marketing. Media channels have today become saturated and highly fragmented. For this reason, businesses have to rely more on personalized communication that spans multi channel approach. This strategy is becoming critical for businesses to survive in the highly competitive world. No one understands these challenges better than PrintStop, an online print shop and your one-stop shop for online printing services. They focus on digital printing solutions that help you easily connect with your new and existing customers.
The first impression is always the best, and could possibly be the last. This is especially true for organizations. With this in mind, PrintStop online print shop creates designs and transforms them into beautiful prints. After all, you just have only a few seconds to engage your customers and PrintStop premium printing services and solutions make this possible for you.
Why choose PrintStop for your digital printing and custom printing solutions?
They provide the whole bouquet of online printing services you need
Use of the latest print technology ensures the highest standards
Combination of affordability and quality
You can integrate across various channels
Simplify marketing effort through supplier consolidation
The offer quantifiable results with required optimization.
Mar 4, 2015
Hello Ala, we are bias in enabling businesses and worldwide brands to realize low cost conversion to digital and online brand presence to internet search buyers who are and will be your largest customer audience segment. Engage the Global Coupon Digital Brand Marketing, Advertising, and Online Media platform for targeted and intelligent customer engagement to B2C & B2B web/tablet/mobile geo-located and targeted audiences for long term brand resonance, social media integration, display advertising to current and future sell-to markets, dominate categories by region etc. Support social impact, and if so inclined, become Business affiliates of the platform to create new revenue streams for your businesses, while engaging the platform for your products, services, and professional services.
Feb 20, 2015
this depends on the following things>
1) your product
2) Sales Channel (online/e commerce or tradition brick and motor store)
3) Your TG (target audience)
4) Your Budget
Based on these you can choose whthr to concentrate on offline or online or a mix of both.
Hope this helps :)
Dec 5, 2014
I think everyone is right on, so I'll try to add something a little different. I don't know if you are trying to sell a product or build a brand. Print historically has been a great brand vehicle, but as others have said, chances are it doesn't reach your audience as well as it might have in the past. You can't build brand with banner ads, but certainly the internet is a required vehicle for big thinking engagement strategies.
I have a client that is a premium travel brand. They were heavy into brand print for years, but pulled out of it for all the right reasons and put everything into digital. Unfortunately they didn't replace the brand print with some other brand vehicle and they have really struggled with brand awareness over the last few years.
Dec 6, 2014
I think your point is well taken Jeff. I would also suggest that we need more information. We don't know what kind of business or service, nor who the primary audience is. Are they even online in big enough numbers, and if so, what is their behavior profile? The business I sited above is fully invested in rich media, but still have not been able to maintain their brand awareness. Admittedly their audience is older, and though they are making great gains online, they still have a way to go. Point being. We need to know more. I don't think anyone can make a definitive statement either way yet.
Dec 6, 2014
Very true, Michael. Part of the problem with 'advice forums' like this very rarely do the questioners ever supply even data to make really educated recommendations. It ends up being a 'sling mud at the wall and seeing what will stick' exercise. What digital marketing can do that traditional marketing can't do fully without the help of the digital environment is close the loop on success, allowing the marketer to quickly refine and hone their efforts based on the feedback and actions being taken.
Dec 3, 2014
The way of the future is definitely online advertisements. As a small business, over the past 25 years, whereas we used to advertise in two-three yellow page books with dollar size and half page size ads, we have literally cut our print advertising to nil. And, although we were wary at first, have no qualms about ditching the print ads.
Dec 3, 2014
Before you can even decide this, you need to define your target personas, understand their challenges and needs that your business can solve for them, set some goald and then you can determine the tactical approaches to use.
Marketing is not the same as it was 10 years ago. You can't just break up your budget into online & print. Online marketing has hundreds of tactics you can use from inbound marketing to social media, ppc, email marketing and the list goes on.
Marketers are moving away from print and focusing more on digital marketing strategies but again, it all depends on WHO you are marketing too and where they consume content.
Dec 3, 2014
I think both have their place in a marketing mix but it also depends on how your customers engage with your brand. If your customers are typically found engaging more online, then you may benefit from allocating a larger digital budget. If your customers look for tangible assets to discover your brand, you would be better off with a larger print budget.
Regardless of how you allocate your advertising budget, be sure to monitor ROI closely and don't be afraid to cut an ineffective program in lieu of a more profitable one. Print is print and not much changes there, but digital is evolving daily.
Good luck to you!
I believe the success, or lack thereof, of building brand awareness using digital display advertising is dependent on the type of display ad a brand is using and whether or not they incorporated re-targeting as part of the campaign, since there are a number of studies that shows digital display advertising does build brand. Programmatic advertising buying of digital display ads, which incorporates re-targeting, is ideal for building brand awareness because a marketer can really drill down to their target audience(s) and with re-targeting follow any visitors to their website for a period of 30 days. Additionally, programmatic digital display advertising allows to do A/B testing on the fly to hone your messaging to ensure you get the desired action you want from your target audience. Just like print display advertising the success of digital display advertising comes down to strategy, message and content.