Both are the great for marketing of any business. Just makes connection with the people who needs your product or services. In my Opinion both are the great ways for business visibility & marketing.
I agree with Damon's response completely. From a Business and Marketing perspective, Google + is definitely the way to go. However, I do feel that it is important to implement the both of them. Having a good facebook following can be great for business. With Facebook's changes, it makes it a lot harder to get interaction there. Google+ is the more business oriented of the two.
FB is great for socializing but I would definitely say Google + for business & marketing. Facebook for business means is practically useless now. Through advertising I grew my FB fan base to near 1000 fans and I can't even reach 20 of them with my average post. So I can reach only about 2% of my fans, how is that doing anything for my business? And I'm not paying for boosted posts, I already paid to get my fans I shouldn't have to pay again just so they can see one of my posts.
So in my opinion, from a business perspective FB was a HUGE waste of time and money. Time to start building up my Google+ account.
Facebook has a vastly higher number of continual, repeat users. Google+ never got off the ground.
While Facebook posts have little search visibility, Google+ posts don't seem to boast much visibility themselves. Have you ever seen a Google+ post show up in a search result for anything significant? I haven't.
The truth of the matter is that these are all venues for getting the word out about your business or brand, and they reach different audiences. Some brands choose to use them all, some choose to use some -- that choice is up to you and whatever works best for what you're looking to do.
Another thing to keep in mind is that Facebook will not be around forever, and there are already indications that its usage is declining. There will always be something better or more new coming out -- we saw the proof of that in the MySpace days. This is why any smart business will pay attention to more than one social account as part of their overall marketing plan.
It's never good to put all of your eggs in one basket, because the basket might not be there anymore in a year or two.
Both are interesting for communicating with your existing clients. For getting new potential clients, both have a minor impact.
Entrepreneurs still believe that these platforms will bring them fortune. Only a fool believes this to be tru.
Getting 'likes' and 'follows' with a consumer based audience is much different than what a business requires in its audiences. Sales conversion is always the most important facet of business visibility and presence, you likely wont see this result from 'interruptive' social platforms where the intention is entirely disconnected with the advertisers requirements. Other business/consumer platforms that focus upon incorporating much more to benefit SEO visibility and marketing results, with many other features to benefit businesses and advertisers, enable social integration as only one feature, rather than a focal point to users that find advertising etc interruptive and distracting to their intended purpose, causing resentment and purposeful disuse.
No use to describe that it depends on your business and target audience. I think that point is, or should be, already clear to everybody.
In fact, for certain type of businesses, both could be actually dangerous, for you have visibility, so the message that you send will reach a lot of people and it has to be clear accurate and relevant.
To quote the elephant colonel from Mowgli, "Relevance, relevance is the thing" (actually he said discipline, but here relevance is the key note). So, is your business relevant for FB or G+? Are your campaigns relevant for these media?
If they are relevant, then you may begin your analysis. In my opinion, FB is relevant for consumption, that is a larger, non-specialized, ordinary goods (like milk or consumption car, like Ford Fiesta). G+ seems to be a bit more focused and perhaps you could push for more complex services or goods, but still consumption.
So, for business visibility, I would go for FB. For marketing, G+. For both of the above (visibility and marketing), I would go for FB, G+, Twitter, LinkedIn and local catalogues. But it all depends on what your business is all about and whom are you trying to reach.
Best of luck, for it is a crucial element too.
Having a large amount of fans and followers for both is very important for business visibility. We can help you with that. We are the secret weapon that your competitors are using!
FACEBOOK by leaps and bounds. Advanced Targeting, Ads, email uploads and targeting, cloning. It depends on your niche as well. For instance, if you are selling SEO then Google + but almost everything else - FB can kill it or at least get you early traction to build up a G+ network and measure your engagement. Throw in Quantcast to measure your demos. Linkedin Ads and content marketing along with using a platform like Outbrain.com is how I make money for my clients,
Social media marketing is not even close to SEO when it comes to acquisition of new customers. This infograph from Marketingland shows very clearly what you should go for in online marketing