They are both good for different reasons. As others have stated, you might see higher engagement on Facebook simply due to the active user base. However, G+ posts are crawled and indexed into Google search results, and Facebook posts are not.
If you have a verified G+ brand page, your G+ content populates the Google Knowledge Graph sidebar results, too, giving you more control over your brand's first impression, and more digital "shelf space" in the search results. Doubly-so if you have optimized G+ location listings for any physical stores or offices your business has.
Also, keep in mind G+ and YouTube are becoming more and more integrated, especially now with the integrated video comments, and YouTube has a huge active, captive audience.
Pinterest can also be great for businesses, with free features like "Rich Pins" for products, locations, recipes, and more. If you have an e-commerce website especially, Pinterest is worth your time, too.
If your business is low on resources, share the same content on Facebook and G+, just at different times of the day. More people are likely to actually see your content that way, too.
Depends on how many friends (for FB) or members of your circle (Google +) you have networked. Also depends on the settings you use on both social media platforms. The more the better. Also even better if your friends share or repost your business related posts.
While Google is the top search engine, having your business or marketing posts shared in their platform, would make it seem traffic generating IF you have a network to begin with and you post your articles, memes, videos, links, etc.
Facebook has a least 1.5 Billion users and it is relatively easier than Google plus to gain friends. Google plus has focus groups and communities where you can "meet" with like minded individuals.
I say use both platforms and get as many network connections or friends as early as possible.
It depends on your audience, but for organic marketing, almost definitely Facebook right now. Far more people use it actively. That might change, though. Facebook has consistently decreased the visibility of Page posts on feeds to the point where some people have started to deemphasize a little. (Mark Cuban had a rant on this in November of 2012 though he's changed his tune recently)
For SEO, possibly Google+. But Google can't just ignore activity on Facebook. It provides valuable insight into popular trends. However, Google has far more access into activity on Google+ than Facebook so it's more likely activity there will result in search rank improvement.
Smart money is heading to Google+. Facebook never addressed its open hole in the back end of the platform, too many members block business ads and the degradation the facebook population is raising questions just like yours. When the next generation rejects facebook outright, time to consider other options.
I agree with Angela. You need to take advantage of both Google+ and Facebook as well as LinkedIn, Pinterest and YouTube. You can share your content across all these platforms. On Facebook and LinkedIn you can boost your posts to a wider potential client base for a small amount of marketing dollars. Google+ definitely helps with SEO but Facebook seems to have a more active community.
You should use both to the full extent. Facebook has more users of course, but G+ is the network that will matter more in the long run.
G+ is often overlooked as a niche site with users limited in number and demographic, but this is a very short-sighted view of things. The important thing to grasp is that it belongs to Google, which means it is tied in to every other Google product to some extent, particularly search. Even if your numbers on G+ take a while to build, it's a long game that is ignored at your own expense.
Facebook and G+ are both indispensable to a business presence on the web, but the real key is to take them both seriously. A half-hearted foray into either is almost as worthless as not being there at all.
It depends on your target market and where your audience lives. But, I would suggest that the two are not mutually exclusive. It's more of a question of priority because you should probably be on both. But, with limited funds or time, you need to focus on the one that brings the greatest traction, given whatever your goals are.
We are making sure to cover both channels in all of our efforts. FB has too many people and actually ranks fairly well for lead generation, even in business. G+ is simply too important and can really help you rank, especially given the importance of shared content. I would add Youtube and Linkedin there as well, if it is a business. Maybe Twitter.
No use to describe that it depends on your business and target audience. I think that point is, or should be, already clear to everybody.
In fact, for certain type of businesses, both could be actually dangerous, for you have visibility, so the message that you send will reach a lot of people and it has to be clear accurate and relevant.
To quote the elephant colonel from Mowgli, "Relevance, relevance is the thing" (actually he said discipline, but here relevance is the key note). So, is your business relevant for FB or G+? Are your campaigns relevant for these media?
If they are relevant, then you may begin your analysis. In my opinion, FB is relevant for consumption, that is a larger, non-specialized, ordinary goods (like milk or consumption car, like Ford Fiesta). G+ seems to be a bit more focused and perhaps you could push for more complex services or goods, but still consumption.
So, for business visibility, I would go for FB. For marketing, G+. For both of the above (visibility and marketing), I would go for FB, G+, Twitter, LinkedIn and local catalogues. But it all depends on what your business is all about and whom are you trying to reach.
Best of luck, for it is a crucial element too.
Getting 'likes' and 'follows' with a consumer based audience is much different than what a business requires in its audiences. Sales conversion is always the most important facet of business visibility and presence, you likely wont see this result from 'interruptive' social platforms where the intention is entirely disconnected with the advertisers requirements. Other business/consumer platforms that focus upon incorporating much more to benefit SEO visibility and marketing results, with many other features to benefit businesses and advertisers, enable social integration as only one feature, rather than a focal point to users that find advertising etc interruptive and distracting to their intended purpose, causing resentment and purposeful disuse.
Facebook has a vastly higher number of continual, repeat users. Google+ never got off the ground.
While Facebook posts have little search visibility, Google+ posts don't seem to boast much visibility themselves. Have you ever seen a Google+ post show up in a search result for anything significant? I haven't.
The truth of the matter is that these are all venues for getting the word out about your business or brand, and they reach different audiences. Some brands choose to use them all, some choose to use some -- that choice is up to you and whatever works best for what you're looking to do.
Another thing to keep in mind is that Facebook will not be around forever, and there are already indications that its usage is declining. There will always be something better or more new coming out -- we saw the proof of that in the MySpace days. This is why any smart business will pay attention to more than one social account as part of their overall marketing plan.
It's never good to put all of your eggs in one basket, because the basket might not be there anymore in a year or two.
FB is great for socializing but I would definitely say Google + for business & marketing. Facebook for business means is practically useless now. Through advertising I grew my FB fan base to near 1000 fans and I can't even reach 20 of them with my average post. So I can reach only about 2% of my fans, how is that doing anything for my business? And I'm not paying for boosted posts, I already paid to get my fans I shouldn't have to pay again just so they can see one of my posts.
So in my opinion, from a business perspective FB was a HUGE waste of time and money. Time to start building up my Google+ account.
Social media marketing is not even close to SEO when it comes to acquisition of new customers. This infograph from Marketingland shows very clearly what you should go for in online marketing
Having a large amount of fans and followers for both is very important for business visibility. We can help you with that. We are the secret weapon that your competitors are using!
Google plus because you can have an interest group defined.
Both more or less the same these days. At first google plus was slightly better. Now appears both can't let the other have any advantage.
I am in both but get the best results from Facebook. Even my business customers have a Facebook account!
FACEBOOK by leaps and bounds. Advanced Targeting, Ads, email uploads and targeting, cloning. It depends on your niche as well. For instance, if you are selling SEO then Google + but almost everything else - FB can kill it or at least get you early traction to build up a G+ network and measure your engagement. Throw in Quantcast to measure your demos. Linkedin Ads and content marketing along with using a platform like Outbrain.com is how I make money for my clients,
Both are interesting for communicating with your existing clients. For getting new potential clients, both have a minor impact.
Entrepreneurs still believe that these platforms will bring them fortune. Only a fool believes this to be tru.
I agree with Damon's response completely. From a Business and Marketing perspective, Google + is definitely the way to go. However, I do feel that it is important to implement the both of them. Having a good facebook following can be great for business. With Facebook's changes, it makes it a lot harder to get interaction there. Google+ is the more business oriented of the two.