Which is more important for business: Twitter or Facebook?
I am going to set up a business social media account, but I don't have time to focus on both right now. Is Facebook or Twitter more important when starting out? Is one more time-consuming than the other?
Both platforms Twitter or Facebook have their own value. Which is more important depends on our business niche and audiences we are looking for our business. Sometimes both platforms are equally important. Therefore, choose wisely and rock.
It depends on your needs, preferences, etc. Facebook is the biggest social media platform, with the biggest number of users. It’s great for promoting an external website, eCommerce, blog, etc. as it allows to share links. It can be used to promote pictures, video, text with no limitation, etc. Facebook also has a great offer for paid advertising, with the most options from all the other platforms.
Twitter is the most, let's call it, real-time channel. It’s great for short news, breaking news. It’s used by media, politicians, celebrities, etc.
you can also choose to be on different social platforms than your competitors and build your comparative advantage on this. It all depends on your strategy and goals.
Personally I've always focused on Facebook. Even now, after 4 years in business, I haven't launched a business Twitter account. Because I'm a small business serving a local area I focus on building a local Facebook following. I see my business as relational and Facebook is ideal as people can also connect me with their friends and family locally.
Both platforms offer a lot of opportunities to increase brand awareness and attract traffic to your site. But they are very different in terms of purpose.
Facebook's main goal is to connect people with their friends and family. On Facebook, users share photos, videos, and General news about their lives.
Twitter is primarily a platform for exchanging ideas, real-time information, and up-to-date news. You can also use it to communicate with friends and relatives, but more often people use it to solve a more global problem – to constantly interact with the wider world as a whole and get the latest information about it (no more than 140 characters).
I think it's better to use both platforms, because it's more efficient. Also, read this detailed guide about Facebook marketing
Both are completely different platforms and that's a good thing. You can use both the platforms for different purposes and take the most out of it. However, if you want to choose anyone, Facebook is undoubtedly the best at the moment. You can create content around your business and distribute it to the people of any demographic you want. You should also focus on creating videos for Facebook as it has been a major part of the total content distributed on the platform. If you have direct to consumer business, you shouldn't ignore Instagram too. That is currently the best platform to reach to the consumer directly and most effectively.
Facebook and Twitter are essentially the best of the best of social networks. These senior class channels have outranked sites like Google+ and Pinterest for decades, and their versatility makes them perfect for connecting with a broad audience. Though both platforms have seen their ups and downs lately, they remain the most popular choice for many marketers – and for good reason.
It will be up to you to decide whether Facebook or Twitter is more important and right for you, and your marketing campaigns. Just because Facebook has a wider reach doesn’t necessarily mean it’s the best choice for every company. The fast-paced nature of Twitter, along with the fact that it appeals to world leaders, politicians, and journalists can make it ideal for organizations who want to stay ahead of the curve.
Both Twitter and Facebook deliver information and spread brand awareness in unique ways. While there may be some user crossover, each platform serves brands differently, which is why most companies prefer to use a combination of both channels in their social media marketing campaigns. Many brands like Purch, MiniTool, Coca-Cola, Nike and many others have their official accounts on both platforms.
To determine which platform is more important or right for you, experiment with a profile on Twitter and Facebook, test your results and try to find a healthy balance between each channel.
Honestly, it depends on your targeted audience. But I think Facebook is the best. SproutSocial published an article that can give insight on this topic: https://sproutsocial.com/insights/facebook-vs-twitter/
It depends on your business model. Your focus should depend on where your customer base is placed. So, before focusing on the platform, make sure that you do your research well. Find out the customer behavior and where they are spending most of their time. The choice of social media platform should depend on the result of your research.
I would the even the time-consumed depends on your marketing campaign. In general, both Twitter and Facebook take a similar time.
People select Twitter because the mechanism is to simply engage with manufacturers and learn more about them. FB is desired for statistics about the brand’s activities, and e-mail is desired for product updates. Both have their own qualities. Depends on your need and management. Contact http://www.twittersupportnumber.com for Twitter help.
Twitter Or Facebook?
It's totally depends on your Website category to choose which social media you want to go through for your social media marketing. Just make a sheet, what type of audience do you have for your business and in Which platform of social media your audience used the most. According to this, Choose your social media profile to get connect with more and more people.
Well it totally depends on the nature of business your handling. Going for Facebook if you don't have a lot of time is a better option in this case, because of the diversity of audience it has and the options to advertise it offers.
Well, many positive contributions have been made. The first thing you look at is your target audience. I found Twitter more efficient than Facebook. However, with the new change in Facebook, not all your friends or readers can even see your posts like before but with Twitter you have a better chance to your tweet viral.
If it's a B2C- you can focus on Facebook or If it's a B2B - you can focus on Twitter or Linkedin would be better.
A Marketing mentor with more than 35 years experience, including digital recently shared with me that Twitter is better for B2B engagement and Facebook is the stronger platform for engaging with customers and end users.
Forbes.com offers a good analyses of several platforms here, https://www.forbes.com/sites/jiawertz/2017/02/18/which-social-media-platforms-are-right-for-your-business/#578c246112a2 .
Finally, a 2016 article compares channels based upon varying strategies http://www.huffingtonpost.com/young-entrepreneur-council/the-10-best-social-media_b_11654820.html
Hope this is useful.
It depends on what your business is? One is purely consumer that other is blended but more difficult to target.
Hi Sarah, this is a great question and one that I hear a lot. Here's what I tell my Consulting clients that are torn between Which social media platforms to choose from.
Facebook as a Gathering Place. It is a place to build community and to start a conversation where your community members carry on commenting on each others responses. The problem is Facebook changed their algorithm. If you post content on your business page it only gets in front of a handful of your page followers. Case and point - my wife runs a successful business where she's created a huge 15,000 person following on her Facebook page. All are customers or friends of customers. She used to post a Saturday "check in" and ask how everybody is progressing with the product. Like clockwork she would get 100 to 300 responses before the weekend was out. After Facebook change their algorithm she would get a handful, maybe 20. This means that Facebook is now throttling the amount of free marketing you can do to your Facebook fans simply because they want you to pay for boosted posts and there ad network.
Now let's talk about Twitter. The unfortunate thing about Twitter is that it is sort of an instant information news site. It's VERY LOUD and you're constantly competing for viewer's attention. The best way to tackle Twitter is to create great imagery and video content that leads back to a valuable resource you have elsewhere, like your website. The conversion rate on Twitter isn't all that high, but the Twitter model makes getting content out to the world easy. The ultimate downside to Twitter is that out of the hundreds or thousands of followers you might aquire, the ability to create a sale from those followers is extremely low. People browse Twitter to consume information quickly, often-times worthless crap about celebrities, not to buy goods and services. Case and point, Twitter had an e-commerce option for a hot minute and shut it down within the first year.
Now depending on the type of company you're starting, you might want to look into Instagram. Instagram is an extremely easy way to get in front of diverse audience, and unlike Facebook or Twitter, I've consistently seen that the content I produce gets in front of many different people each day. If you're growing a national brand this is great! If you're growing a local brand & company you can always utilize hashtags in your Instagram posts to target your local audience.
Now I'll talk about one more site which just about no one ever uses but can provide you great gains online. Google Plus. I've published blog posts to Facebook, my website, LinkedIn and here, with great SEO, and eventually the post will start to rank for my targeted keywords. If I publish the same well-written, well-thought-out post with great SEO to Google+ it shows up 10 times quicker in search results. The best part about Google Plus is that it is so disgustingly underutilized that there are very few people using the same tactic. It was, after all, Google's failed attempt at a social network.
So take all this information with a grain of salt because let's face it, there are a million variables when it comes to launching and growing your business online. All you can do is listen to people like us as a starting point, then use what makes sense for you. When I started my company I knew absolutely nothing about the internet and today I rank for over 140 keywords in the first 3 positions on Google. There is no magic formula, an there sure as hell are no experts. there's just all of us sharing what worked for us and providing a stepping stone for each other's unique online path.
As for whether or not social media is time-consuming, it is. That's why it makes sense to either hire someone to do it for you or use tools like HootSuite or Buffer to manage your updates, or do both.
I agree with Suzanne: depending on your business and the kind of audience you target, the choice of your social media profiles will make a lot of difference.
Facebook is great for B2C -- specifically movies, music, events, personal/lifestyle products, etc.
Twitter -- that's a social network everyone should be on. One account for yourself and one account for your business. If you can, you can put up your actual name even on a business account.
I use both for my business and updates. Each of them works in different way to give you the desired result.
Both Facebook and Twitter are equally essential to your business. But twitter is much easier to set up. There are much less questions to answer and forms to fill. If time constraints are the issue begin with twitter and make time to set up Facebook later.
I use both for my business in addition to blogging and article writing. Don't underestimate the power of the pen to connect, market and grow your business.
Social media is the ultimate engagement, consulting and relationship building tool. With the help of social media, we're doing great and so will you.
In my book "The Introverts Guide - How To Start A Business", to be released January 2017, I detail social media marketing methods that have worked for me over the past decade.