How can I generate just as much business offline as I do online?
I am involved in a multi level online marketing business. I am having good response doing my business online, but I don't do much of the business offline. Which is the best way to let people know my network marketing business is available both online and offline? Please advise, I'm kind of in a dilemma.
Emmanuel, my question is -- why focus offline when you're doing so well online? Why not feed the roses that are growing? Online obviously is a much bigger opportunity -- you have the advantage of not having to be there in person -- and of being able to speak to a exponentially wider audience. Evidently, what you're doing online is working well. Build that! Then, when you have that to roaring engine level -- and you start talking in person about your success online, people will be drawn to you to know how you did it. Just because offline is available doesn't mean you have to go after it. Put your energy where the flow is and go there!
I would put your contact information on your online profile saying when offline you can reach me here for more orders. You can always do it the old fashion way and hit the streets and get your name out there by handing business cards out or host a party and let people try the product and say your taking orders tonight. People like to be able to smell and maybe even taste the product before buying it, also hosting a party gets people mingling loosens them up relaxed which puts them in a sense of maybe I could use that product mind set.
Here are the ways you can consider for marketing your business offline:
Word of mouth
Promoting your business through pamphlets
Media including television, radio etc
Does your website promote this? Being both on/off line?
Do you do offline networking?
Does your business cards promote on/off line too?
Congratulations on having success online with your business! This is a huge achievement and speaks volumes of you're work ethic!
Emmanuel...you have been given some great advice from others here. I would like to be as brief and to the point as possible.
As you know, in today's digital world we have access to a TON of information at our fingertips. With that said...when you are prospecting offline, you know people will get online and research YOU...and your opportunity. Keep your online presence and continue to build you're Leadership or Authority online. People want to work WITH a Leader.
As mentioned above, get your offline prospects' email information. If you use an AutoResponder email service such as Aweber...they have an app available where you can immediately capture an offline prospect's email address and add them to your list on the go. (This is an awesome feature!) Since 82% of emails are read from smartphones...you're prospect can confirm your email right there on the spot!
Just remember, prospecting on or offline does not change the Principles of Marketing. Remain seen as an Authority or Leader in your opportunity, online.
I hope this was of some help...and feel free to contact me here on MosaicHub if you have ANY questions.
With Sincere Gratitude,
Bradley L Chase III
You would be best advised to use direct response marketing strategies. So that's things like radio and TV ads, postcards, lumpy mail, seminars outbound calling etc.
Before you embark on this make sure you have your automated follow up systems in place. So that's SMS, email, voice to email as well as all your free reports and things.
What does your business promote ? Where are your prospects on the buyers time line? What are their hot buttons ? What's your price point and who are your competitors ? Is there anything that makes you unique ? How can you prove that ? How easy is it for someone else to copy it ?
This is just some of the stuff you need to address before you launch your offline campaign.
I hope this helps.
It's usually more hectic compared to online networking, what it entails is a thorough market penetration after an effective visibility study to determine and narrow down the social class/group that best suites your business. Identify and penetrate your immediate market.
Go out an network, but with a twist...don't mention the mlm product name. Instead focus on describing what you do as a unique business and mention the product when they ask for more information. For example if you offer Univera products, don't mention that...instead talk about how you help people improve their health. The reason you don't mention it initially is because you are competing against all the other people offering the same product.
Although I am not involved in any multi-level marketing businesses, I know several successful people who are. This business relies on the personal touch which means networking. If you select the right venues to attend and focus on meeting the right people, you may find that you can grow your business even faster by connecting with people who can spread the word for you.
Not everyone is interested in MLM opportunities so don't waste your time trying to convince those who show no signs of interest. Instead, focus on those people who fit the profile of being very successful with MLM business models and who also show a desire to learn about yours.
With networking, you may not be able to produce the same numbers that show up to your online sites, but I'll bet you can cultivate better quality connects. In this type of business, quality partners last longer.
Hi Emmanuel, reality is people nowadays like thing fast, easy and accesible. I say use your online marketing to get foot traffic. Create an instagram, facebook, or twitter if you don't already have these, and think of events you can hold at your location to generate more foot traffic. Post updates on social media offering specials for showing up and participating. This can be anything random from a blood drive, to a raffle, face painting for kids, a wine tasting, etc. anything to get the community involved. I'm sure there are plenty of businesses in your area who would be willing to collaborate on events where both parties would benefit. Furthermore, doing events for/with the community will also put you in the public eye, opening you up to possible news exposure, local newspapers, community awards, etc.