Which links (follow or no follow) are better for getting SEO value?

Hi Melinda

We have been designing websites and providing SEO services since 2006.

The way to look at this is quite simple.

If an inbound link with "follow" set from the source adds juice to the target website from the source website, then logic dictates the same "follow" link take some juice from the source website and passes it on to the target website.

There are 2 issues you have to consider:

1. Putting "Follow" links from your website to another website drains juice from your website (you are passing some on to them) and if there is no payback to you, then why are you doing it?

2. Having lots of links out of your website devalues your outbound links as you start to look like a "link farm".

Google does judges your website based on the quality of your content and the number of "quality" links from "relevant" website to your content. Your aim should be to satisfy these important measures. So your inbound links should have relevant and quality "Anchor Text" and should be from a "Authority" website or at least a "Relevant" website.

The only factor impacting your website reputation is when Links are coming from or going to spammy websites or websites with poor reputation (malware, spam, server reputation, IP reputation, etc.) So in a sense Google judges you by the company you keep, but only to mark you down and not to mark you up!

You should set all your outbound links to "No Follow" and only use outbound links if they provide "source data" or "validation" of your materials for your readers.

I hope this helps.

SEO and organic rankings in Google are still one of the best ways to increase traffic and market your site or business online.

SEO is all about the content you create and how you promote it.

No matter what niche market you are in, it’s extremely important to know your audience and what type of content they want. This will help with SEO and ranking for long tail keywords that your audience is likely typing into Google.

Also make sure you niche down as much as possible, as this is where you are going to find opportunity and be able to potentially establish your site as an authority and trusted resource for information.

If you want to improve your site’s SEO and make your content better than what’s currently out there, it’s all about the content creation and content promotion plans you have for your site. These are the two most important things to remember.

CONTENT CREATION - Only create great content that provides real value and is better than what’s currently already out there. Google your competition, see what type of content they have, then create something better and be sure to include stats and visuals when possible.

CONTENT PROMOTION - With over a billion active websites and blogs online, there is already way too much content out there. Without the necessary content promotion, your site is just going to get lost in the mix. You need to continually promote your content to new audiences.

To better explain all of the above and how you can use such methods to increase traffic on your own site let’s cover the many components that go into a great marketing and branding plan to grow a website or blog. Not only will content creation come into play, it’s also how much effort you put into your content promotion as well.

In the world of blogging, this can be done in a number of ways.

We are currently using the following methods to increase traffic, backlinks and exposure to our sites:

- High quality blog content, case studies and tutorials
- Social media to connect with new audiences and share blog content
- The creation of shareable content like infographics
- Guest blogging and article contributions on other sites
- Creating expert round ups of other top bloggers and industry influencers
- Getting interviewed on other podcasts and running a podcast of our own

If you implement these tips into your own marketing and content creation efforts you should see continued success.

You can use both or either follow or no follow. If outbound links are a high authority and there are less than 5-7 related links in 1000 word article then you good to go. Even it will increase your credibility and authority in google's eye.

From my opinion you can no-follow all the external links. But make sure that you have decent number of outbound links on any post or page. Also, maintaining a healthy balance between no-follow and do-follow links through out your website is a good practise.

First i would like to say that whatever off- page seo you are doing is good for your website but don't do it too much. Increase in External links don't helps you. First you should improve your Websites content and on-page seo. then start posting articles relevant to your website.

but at last what matters is content. whatever we are doing is creating content to help people and make internet safe. so i hope it will help you.

I think you should give do follow links to spam free sites.

You need do-follow links from reliable sites with high DA and you may include some do-follow links to reliable sites with high DA from your site, but no follow links9 as it was said above) won't drain juice from your site.

We should remember one thing that Google wants everything would be natural not be excess in anything. So, we should try to do anything naturally, I mean keep some links dofollow & some nofollow like this link.

Rank higher in Google,
You must have mixed type of backlinks.
Do-Follow
No-Follow

And Yes, You are right. Lots of external backlinks of the same type with same anchor texts can be harmful.

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IF the DA is qualified, then you should go with follow.