Which social media analytics tool do you use to monitor?
I work for a fashion brand and im looking for other analytics tools for social media. Would like to know which works for you.
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Jan 31, 2014
If you want monitoring, the suggestions presented are pretty good.
If you want actionable insights though, try PostGuru (Go to www.postguru.com/post-review/, input the name of your Page and it will tell you what strategies work better for you particular Page).
E.g. for FashionBI's page - http://www.postguru.com/pages/fashionbi/ - you can see that you need a lot of hashtags, small messages, medium sized pictures, after Thursday and before 13:45 EST. You can also use it for FashionBI's clients!
Hope it helps
Jul 17, 2013
We use Hootsuite and Cyfe for client analytics. Contact me for a free 1 hour consult. http://2xsales.com/contact
Jul 2, 2013
HootSuite is great, but I usually create a social media dashboard within Google Analytics to report on traffic from my campaigns to my site.
Jun 26, 2013
HootSuite is my pick for this, but if you're looking for more alternatives you might as well try this sheet http://www.staff.com/blog/list-of-social-media-management-and-monitoring-software/ for your review.
That's a list of over 20 social media monitoring software with a comparison of all the features.
Jun 25, 2013
If you're looking for experts within a field instead of newsjacking, Little Bird is pretty awesome (and it's a startup!) - http://getlittlebird.com/
Jun 24, 2013
We use Sysomos, Radian6 and Hootsuite. It depends on the budget and what type of reports you need. I would start with Hootsuite. Pinterest is a platform that is great for fashion but at this time no one really integrates the data very well so it must be treated as a stand alone.
Jun 24, 2013
Of all the various tools, Klout seems to have the best overall analysis, BUT I don't know if it would work for fashion - unless you're in ready to wear (not runway!)
Jun 22, 2013
You mention looking for other analytic tools. Which, if any, do you or the company you work for currently use? Perhaps this link will help you.
http://www.techradar.com/us/news/software/applications/best-social-media-analytics-tools-8-of-the-best-to-use-1151220
Jun 21, 2013
I have used Hootsuite. However, I recently became aware of a company called Channel Forge that allows not only management of social assets, but also bespoke placement of campaigns down to location (where the customers are physically) based on customer behaviour in various channels. The product is very similar to ExactTarget. They both have highly trained staff that can assist with the technical bits as well as strategic planning and execution. Finally, other well known tools are Hubspot, Wildfire and Adobe Social.