Which social media analytics tool do you use to monitor?
I work for a fashion brand and im looking for other analytics tools for social media. Would like to know which works for you.
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Jan 31, 2014
If you want monitoring, the suggestions presented are pretty good.
If you want actionable insights though, try PostGuru (Go to www.postguru.com/post-review/, input the name of your Page and it will tell you what strategies work better for you particular Page).
E.g. for FashionBI's page - http://www.postguru.com/pages/fashionbi/ - you can see that you need a lot of hashtags, small messages, medium sized pictures, after Thursday and before 13:45 EST. You can also use it for FashionBI's clients!
Hope it helps
Jul 17, 2013
We use Hootsuite and Cyfe for client analytics. Contact me for a free 1 hour consult. http://2xsales.com/contact
Jul 2, 2013
HootSuite is great, but I usually create a social media dashboard within Google Analytics to report on traffic from my campaigns to my site.
Jun 26, 2013
HootSuite is my pick for this, but if you're looking for more alternatives you might as well try this sheet http://www.staff.com/blog/list-of-social-media-management-and-monitoring-software/ for your review.
That's a list of over 20 social media monitoring software with a comparison of all the features.
Jun 25, 2013
If you're looking for experts within a field instead of newsjacking, Little Bird is pretty awesome (and it's a startup!) - http://getlittlebird.com/
Jun 24, 2013
We use Sysomos, Radian6 and Hootsuite. It depends on the budget and what type of reports you need. I would start with Hootsuite. Pinterest is a platform that is great for fashion but at this time no one really integrates the data very well so it must be treated as a stand alone.
Jun 24, 2013
Of all the various tools, Klout seems to have the best overall analysis, BUT I don't know if it would work for fashion - unless you're in ready to wear (not runway!)
Jun 22, 2013
You mention looking for other analytic tools. Which, if any, do you or the company you work for currently use? Perhaps this link will help you.
http://www.techradar.com/us/news/software/applications/best-social-media-analytics-tools-8-of-the-best-to-use-1151220
Jun 21, 2013
I have used Hootsuite. However, I recently became aware of a company called Channel Forge that allows not only management of social assets, but also bespoke placement of campaigns down to location (where the customers are physically) based on customer behaviour in various channels. The product is very similar to ExactTarget. They both have highly trained staff that can assist with the technical bits as well as strategic planning and execution. Finally, other well known tools are Hubspot, Wildfire and Adobe Social.
Jun 20, 2013
Hello Ria,
I use HootSuite's analytics - it keeps track of the number of clicks I receive for each link (shortened link via HootSuite's ow.ly link shortener) I input into my social media messages on Twitter, plus it breaks it down by country. I know their pro package has more tools - I have not used it yet, but am considering it, as I'm about to create more social media profiles (I think you can have 5 profiles on HootSuite free).
I hope this helps - feel free to ask any further questions - I'll try to help if I can.
Take care,
Joe Chengery
JoeChengery.com
Author of "Wheat Belly: How This 'Whole Grain' Is Harming Your Health": http://ow.ly/kQxHV
Jun 20, 2013
Facebook has pretty good built-in analytics (called Insights). I'm sure third-party products can offer a little more, but Facebook has most of the important data built in.
For other platforms (and Facebook), HootSuite is very popular. A while back we aggregated a bunch of other social media tools. I don't have experience with most of them but you might be able to find something useful:
Argyle Social - http://argylesocial.com/
Buffer - http://bufferapp.com/
Crowdbooster - http://crowdbooster.com/
DataSift - http://datasift.com/
Quintly - http://www.quintly.com/
SimplyMeasured - http://simplymeasured.com/
Sprout Social - http://sproutsocial.com/
Sysomos - http://www.sysomos.com/
Jun 20, 2013
I like SocialBro for Twitter - tells you the best time to tweet when you'll get the most reach.
Facebook has insights for the pages.
I use a plugin for my WordPress sites that tracks where the traffic comes from.
Bit.ly will track how many have clicked on links posted.
Jun 20, 2013
My favorite tool for monitoring is Sprout Social. It provides great analytics and I love the scheduling tool.
Jun 20, 2013
I use both Hootsuite and Sprout Social. Each one of the, has different benefits that the other does not. It really depends on what accounts you are wanting to manage/monitor and how many.
Thanks John, It's always great to see others give us a shoutout! We help monitor all public info on the net (Facebook, Twitter, blogs, forums, etc.) based on industry keywords and conversations to take the "guesswork" out of social media. We capture relevant information and bring it to you on a conveyor belt of actionable information for you to grow your social presence and be more influential. Our clients love it because it saves a TON of time with upkeep and makes your pages more engaging to your fans.