Which social media channel do you prefer and why?
Everyone has an opinion on which social media channel or platform is the best i.e. Facebook, Twitter, Youtube - Which is your favorite and why?
Hi Christopher, in addition to all the good answers already mentioned here:
I think the bottom line is the choice of which social platform(s) to use depends on where conversations are happening for a brand's target audience(s) and where the brand can engage to solve problems/relieve pain/educate/save time/add value/provide service & support/etc.
Here's are two quick examples of what I mean:
So far, no one here has mentioned forums. In the Forex industry, forums are critical to an online Forex broker's reputation. No Forex broker worth their salt would ignore this channel. In the travel/hospitality/F&B industry, tripadvisor.com is an essential review community. A wise hotelier and restaurant owner would not ignore this important review site.
However, there are many other industries that don't have widely accepted forums and review sites. So time spent marketing on forums may not make sense for these other sectors.
If it is going to be job postings, I prefer in order Linkedin, Facebook, Youtube. If it is more commercial side then It will be Facebook, Youtube in order.
If it is all about updates, sharing opinions then it will be Twitter, Facebook and youtube in order.
I enjoyed reading the various answers to this question. Although I spend a significant amount of time on Facebook, and have a presence on Pinterest, my two favorites are LinkedIn and Twitter.
LINKEDIN: This is the largest professional platform and most people come to LinkedIn with a business mindset. I have been able to attract clients on LinkedIn, people who have reached out to me and become coaching/mentoring clients. Groups are the best places to make connections and build relationships, but although you can join over 50 Groups there's no point if you're not spending time in the Groups and connecting with people who can be you potential clients/customers, peers, or Influencers. It's through Groups that I've been invited to be a guest on a couple of radio shows. I've also learned from many of the Group members who share valuable information and have been able to share information in my areas of expertise as well. The LinkedIn Publishing Platform is another plus as by submitting your articles/posts you have the opportunity to increase your visibility and build your credibility.
TWITTER: This is the platform that has to a large extent been responsible for my Klout and Kred score increasing, receiving accolades, including appearing in the Huffington Post as one of the Top 100 #CustServ Pros on Twitter etc. Because of Twitter, I've been invited to write for online magazines and do guest posts as well as review and promote articles for companies. It's funny, I'll post the same thing on LinkedIn and get very little response and post it on Twitter and it's favorited, retweeted, etc. On the other hand, there is no client I can point to that I acquired through Twitter, although someone may have purchased something I promoted. At the same time, Twitter has given me the opportunity to build some great relationships.
It's important to hang out where your clients or potential clients/customers are but it must also be a good fit for you and your personality since you're also building your personal brand.
Facebook gives the ability to converse with our audience better than Twitter and we see higher engagement there. YouTube is probably the best way to tell stories and have the audience engaged because of the nature of video which is far more compelling than text or image. So generally I have the clients I work with look at creating an online video marketing strategy and then those videos can also be shared out to other social media sites. When done properly, the video engagement rates are 10x those of even a well crafted Facebook text/image/link.
I used Linkedin, Facebook, Youtube and Twitter and I am testing out to see the best so I will be review this in later date.
For business: LinkedIn keeps us in front of our former and potentially new clients. We post insights there and have received referrals as well as former client touch base emails for new engagements.
Facebook for business we use more for an advisory/educational platform for our followers. Although we have gotten a few new clients, we usually share ideas, give bite sized freebie advice to the general public, our Facebook posts automatically feeds into our twitter.
Twitter we use to keep us in the face of the public as well.
Google + is also a good one and we leverage that the same as Facebook. So this too is more for Branding and consumer awareness.
Luckily sooner or later we have received feedback and new clients from nearly all of our venues.
Our favorite would probably be LinkedIn, FB and Google+ (in that order).
Pinterest does not really go with our marketing business model.
Facebook for family post, twitter and linkedin for business
As others have mentioned each platform serves different needs and not all are for every business. As someone who manages social media for several clients as well as using it for my own businesses, here is my take:
All of my social media clients are on Facebook where we get the best targeting marketing results using the Power Editor tool in Facebook. For some there is no ongoing engagement per say but there is huge website conversion resulting from advertising. So again, it is all about what your needs are and how you use each.
I am finding more and more that Instagram is a far better tool for engagement since online users are very visual and this platform is a great way to grab peoples attention in a few seconds. This takes work but done correctly does work for building followers and connections for business.
Although I am a huge Twitter user for my own business, I have not seen much success for clients on this platform. However, several continue to use it since there is enough engagement that goes on and with discreet automation it is not a huge time suck. What I do like about is is the building up of "social proof". When I get added to a list or retweeted or favorited, I use the snapshots to let followers know about it. It tends to build a level of "social expertise" that has some impact for my credibility.
This is similar to Instagram as far as being very visual but I find that it works better for my retail clients.
Video is fast becoming the most powerful tool for digital marketing, including on all of the platforms I mention above. Any kind of business can use YouTube to promote their brand but like anything it is all about how well you do it. I have recently started using it more for two of my own businesses and the thing that works is finding the right need of your target and framing a video to address that need. e.g. I was so fed up with receiving emails from legitimate companies with their entire list of recipients on display and I realized it must be because they did not know any better. So I created a video showing how to hide the list of recipients in an email. While I have not had a lot of views on the video, I did get a request to conduct an in-house training session on using Outlook!
All of that said, to answer you questions specifically, my favorite is Instagram because I too am a very visual person and I love incorporating business with the personal and Instagram makes it easier to do that without looking unprofessional.
Hi Christopher. In my experience each social media platform has different uses. Social media is all about engagement, so the best idea is to choose no more than three that work for your business.
For example, Facebook is excellent if you have a business that is consumer facing. There are multiple groups you can join and engage where your clients/customer hang out. You can post articles you have written or would be of interest to your clients, engage your followers with questions, free signups and since Dec. 2014 there are now Calls to Action buttons on business pages that can help direct people to "sign up", "contact us" etc.
Twitter: can also help you with customer engagement with the use of hashtags (#). You can use this platform to offer free services, offers etc.
YouTube: is fabulous for teaching people about a product, service and how it can help them solve a problem.
LinkedIn: I call this business facebook. This is a great platform for all levels of business connections and has multiple possibilities to engage with fellow business people, companies and groups. One little known trick is that it is that you can download all your lst level connections with emails into a spreadsheet and use as the basis for an email subscription list..
Whichever platforms you use, it's best to use them on a consistent basis, and the #1 rule is providing engagement value not selling.
Sherry's answer to your question was great. I am sure the results can vary based on peoples own interests and the type of business involved. For me, I spend no money advertising on any of the social media.
I have two Facebook accounts. One is personal and one for my business. I love the personal use. I have connected with old friends that I I have always wondered about and have not talked to for ages. For the business account, I can't say it is worth the time and effort yet but I do see it having some potential. Our followers are growing and I can talk about things in more depth than I can do on my website.
Twitter is another place I have two accounts like Facebook. I just can't get into it. There are no tweets I care to get and nothing I care to tweet about. This is probably just me. The potential could be there but I can't get enthused.
YouTube is fantastic for me. I just love YouTube. I would estimate that it generates hundreds of thousands of dollars of business with little time or expense required. I do create my own videos so there is little cost other than my time. My videos range in views from a few thousand to the tens of thousands. I have around 5 videos now and plan to add two to three more this year.
LinkedIn seems like a bit of a waste. I have all these connections but see little or no real value. It too, could have potential and perhaps I need to learn to utilize it better. Most of my connections are others in my industry who are not potential customers or someone who sees me as a potential customer. I do have connections with a few customers but I think this is just more a case where I need to learn to use it more effectively.
I have not tried the others.
I find that different platforms are good for different things. For instance, Facebook is good for catching up with friends I don't see or talk to in person a lot. I do have a business page on it and I have tried Facebook advertising, but didn't get a whole lot out of that. As what seems to be an "ever-changing" platform, Facebook does tend to frustrate a lot of businesses. I do know some people who have made advertising and even lead generation work but only when they seriously focus their market and put a lot of dollars into it.
Twitter, on the other hand, I find useful for business as well as shooting out a tweet to, or responding to friends on occasion. That may be the opposite of what a lot of business people find, but I find that if I engage with people, it's a great networking tool and I have actually gotten clients this way. I have tried twitter advertising and really had no ROI on that. Straight-up spending time to seek out who you want to engage with, and then engaging with them still seems to be the hot ticket for me.
Instagram I still haven't signed up for. I know all about it, simply because some of my clients use it, but for me, it's just another social mouth to feed that I don't have time for (especially since I have a tumblr and Pinterest account as well).
Pinterest just rolled out their version of advertising for businesses. Haven't tried that yet so can't comment on it. I do have like 11000 followers on one my web design board, but I'm pretty sure a lot of them are spam! Pinterest does have it's usefulness. For creative people like myself, it's good to just browse around and get inspiration. You can create boards as "mood boards" for projects, or just file away inspiring things to look at later. Is not as "social" really. You can follow different boards, people, or companies but unlike Twitter and Facebook, people don't interact the same way. It's all about the images and the "collecting". Happy to see it grow from the early days of it being overrun with women, recipes, and fashion too ;)