Which social media monitoring tool do you prefer and why?
We're a small business currently using Mention.com for our company and public relations mentions. We're consistently exceeding the monthly 'free' plan and are considering the paid application, but are wondering if there are other applications we should be considering. We already use Hootsuite and our Marketing Automation tool for social listening. We will be using this tool specifically to track mentions of our company name, products, and our CEO/specific managers. Any suggestions of other tools to review?
We like HootSuite because we manage many accounts and have several people working on those accounts. HootSuite does a very good job of organizing all of that for us.
Good choice. I prefer TweetDeck over Hootsuite but they both essentially work the same. You can combine all of your SM into one place and use keywords to track mentions.
Another great one - Google Alerts - FREE! It's all I use to track client mentions, mostly in the media and blogs. Long gone are the days when we paid tracking services.
Dee - thanks for sharing. I will check your company out.
I have used Hootsuite with several businesses I have consulted for. It costs very little if you choose the paid options ($12 per month). It also allows you to schedule posts up to 3 months in advance and suggests content relative to your business or industry.
They also have a free version with more limited features. It is still the best one I have found.
Buffer is one that I used to use. It is a great service but no where compares to Hootsuite.
HootSuite is an excellent platform. They have social media monitoring built in. It's starts as low as $9.99/mo. But, one of the reasons I like it is that it has open API which allows you to add plugins (other tools) to the platform so you have a high impact tool.
Kissmetrics has this excellent infographic on social media monitoring. https://blog.kissmetrics.com/social-media-monitoring-tools/?wide=1
You might want to check out this post from SocialMediaToday. http://www.socialmediatoday.com/content/50-top-tools-social-media-monitoring-analytics-and-management
Along with these two articles from Huffington Post and BrandWatch.
I think you should back up and see what value these tools offer and what harm they do. Social media is about engaging in a community of your customers. BEING SOCIAL! When using these tools you WILL be distancing yourself from those customers and not utilizing social media as much as you can. Go to each platform and simply do it "manually". You can engage and talk to your customers and fans while your their and you'll get so much more out of it. The little amount of time will return ten fold by doing it yourself.