Which social media platforms do you recommend for financial professionals?
I am beginning work with a client who is in the financial industry. He is leary of using social media platforms beyond LinkedIn to promote his business; however, as someone who wants to increase inquiries and referrals amongst the professional and consumer communities, I've encouraged him to consider at least one "non-professional" platform on a trial basis. I have suggested a couple of additional platforms to consider, beyond LinkedIn, to help him extend his reach in the digital realm, with these audiences. I'd love to hear what suggestions other folks have pertaining to platforms they'd suggest to this client, and why. Thanks for your insights!
I think to be more specific social media strategy cannot be one for all. It totally depends on following factor:
- main objective of social media activities - branding, ORM, leads, traffic etc.
- are they ready to spend - twitter/fb/LinkedIn ads
Hi Jessica. I think it is important to suggest the right social media platform based on the target market for your client. If the client is looking to the consumer market, then facebook is a good option. As David Bentley points out, you are building a community of followers who will engage with your client if there is content and knowledge that will be of benefit to the consumer. For the professional community, LinkedIn is best. Your client could consider joining and contributing to LinkedIn groups or starting a group of benefit to the target market. Also, don't for get the mosaicHUB portal is also social media and could also help your client. Whatever platforms your client considers, they must be consistent in building content and engagement.
It depends on a number of things...What type of financial services, who is his target market, what are you trying to achieve, how much time is he willing to invest, how large of a customer base does he have??? Depending on the answers, the popular option, Facebook, may not be a good fit.
As someone who wants to increase inquiries and referrals...you can't beat video marketing with YouTube in getting found fast and bringing in qualified prospects. Also, never underestimate the power of good customer reviews, which Google+ is a good resource, particularly if his business is more locally based.
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Linkedin even though because its the Business connector for SM, but you must have a good profile. Next twitter because its instant and you can initially follow the minds of the businesses and sectors you want to connect and communicate with.Same here with twitter make sure your profile describes what you do, picture background etc.
This is something my company helps companies with every day. It is important to know what services he wants to promote. The financial industry can cover a whole host of areas that can be for individuals or even businesses. All the social media sites are good depending upon the content that you post to those sites.
It is also important to know what your clients competition is doing so you can reverse engineer those practices, etc for them.
To get all the content out to all the social media sites it take a lot of time. Take a look at Pixxfly.com This is an outbound content management program that saves that time.
It depends where you have the best base following and where and how you can best communicate with (potential) customers.
Twitter I find elusive compared to Facebook where you can have a page. And LinkedIn is of course very good.
In the end, whatever platform you use, somehow you have to try to get them to click on a link to your web-site where you can provide all the information they may be looking for, and get them to sign up so you have their email for future communications.
Facebook is definitely helpful in this scenario. The reason is - Target market for this service is present on Facebook . Twitter will equally work better if you could use bio search and target people based on their occupation/job profiles etc. Google Plus communities are also helpful as I have done some activity for one of my client from home loan industry and it gave us good results. The key to success in finance segment in social media is to educate users and solve their queries with appropriate solution.
Jessica Federman, Linkedin is the best platform for professionals. But don't ignore other social media platform specially Facebook. Increase your Linkedin connections and groups. Start publications on Linkedin. And share in your groups.
I think twitter could be useful and would be able to connect to other professionals but also he could post things for his followers.