Which social media sites should companies have a presence on besides Facebook and Twitter?
It's pretty standard for most companies to have an active Facebook or Twitter presence. What I'm wondering is whether it's worth allocating time and resources towards other sites like Google Plus, Pinterest, Tumblr, etc? And if so, which ones would you recommend?
Depending on the targeted audience, their engagement on different Social Media channels for different niche one can choose one or two SNS to focus for ROI and the rest of the sites can be used for lesser content as a secondary means of SMM.
Pinterest is good for businesses.
It really depends upon whether your goals are presence, visibility, SEO, or actual sales conversion of your products and services to either B2C audiences, B2B audiences, or all of the above.. We are biased in that we drive multifaceted digital brand marketing and advertising for local to global businesses and brands, which entails social integration within a larger context to drive brand presence, business presence, customer engagement, and SEO from many platform touch points , not just one social channel. Hope that helps.
Depending on what your company specializes in, there are different approaches it can take with social media representation. While Facebook and Twitter are the major ones, platforms like Pintrest and Instagram can allow your company to create a more personal tie with its target audience. Google+ is good for businesses because of its analytics component. Tumblr and blogging allow you to post updates, interesting articles, as well as answer questions from your target audience. LinkedIn allows you do most of these things but also make more professional ties and post job positions. So in short, Facebook and Twitter will definitely be the must-haves but after those two it's really up to you!
Apart from Facebook and Twitter, instagram is is one of the promising website available for social media services. Most of the brands are trying to make their space in instagram along with Facebook and Twitter..
This is a question most businesses struggle with. I work with too many clients who come to me and say 'I need a Facebook page!', but the reality is they don't. While social media can be an easier way to get to your customer, not every platform is for each business.
Here's an article that might help you to determine which sites might be best for you and even better, how to use each to your advantage!
Hope it helps!
It looks like you've already gotten a lot of great answers but I want to echo what a lot of others have already said:
1) Which social media platforms you should use depends on who your target audience. It's pretty easy to research where your audience hangs out and which social media platforms convert that audience better, so do a little research and go where your customers are.
2) Google+ and YouTube are both great for SEO because they're both Google properties. I get great engagement on Google+ and visibility through YouTube.
3) Even if you're not super active on it, you should at least have a complete and up to date Linkedin profile for yourself and your business. Lots of people use Linkedin to research you once they hear about you and you want them to develop confidence in you and your company.
4) Successfully and efficiently taking advantage of a few social media platforms is better than being present but not really utilizing a bunch of them. Start out just adding one more channel and work with it until you really have a system down to make it work for you. Once it's second nature to manage and isn't taking a lot of your time you can think about adding in another - but only if your customers are active there. Don't just keep adding platforms because they're getting buzz.
oGoing.com is for small businesses with nationwide coverage and LinkedIn is for all businesses. There are so many different sites getting too many is hard to manage. Find the 4-6 that you feel comfortable using and meets the companies needs.
First you need to do your research to find out on which social network(s) your audience hangs out the most. Once you've got that information then you need to have a presence on the preferred social network(s) of your customers.
Next, you need to set your goals and how you intend to measure these goals.
After a while you'll come to realise that your target audience are more active on certain networks than others. Once you notice this trend, then simply concentrate the bulk of your efforts on the social network(s).
However, I would recommend you have a presence on all the Big 5 (Facebook, Twitter, LinkedIn, GooglePlus, Pinterest).
Depends on your industry. For professional services, LinkedIn and Slideshare. If you are in consumer goods or design, maybe Pinterest and Instagram. If audio is important to you, how about Soundcloud. The secret is not to spread yourself too thin. Choose the most important ones and stick with them.
Oh, and Google+ is useless for everything except improving your SEO. So ignore what the so-called experts say and just use a service to automatically repost your Facebook and LinkedIn posts to google+...
I am a big fan of LinkedIn and use it regularly...also use Google Plus as well as Facebook, Twitter, and Foursquare but only on a limited basis for Foursquare....If you are in the Entertainment/Media game I would also suggest Square 32......Don't use Instagram but I hear wonderful things about it......