Email marketing software vs. email marketing service?
I want to compare the option of email marketing software vs. email marketing service. Email marketing software will take some efforts, but at the end of the day which is cheaper? Is it worth the effort?
Email marketing service. Cost less per hour than an employee or what your time is worth doing it yourself. I outsource those tasks. If you want to know more, message me.
I think, “why would a customer choose email marketing software (such as GroupMail) over an email marketing service provider (such as http://www.icubes.in )”.
I believe there are a number of advantages:
Email List Freedom
I'm using GetResponse platform and for me it's the best choice and the easiest way to improve your email marketing strategies.
Hello Shubhada, email marketing is essentially nearing 100% filtered by gmail, hotmail, as well as legislated anti-spam efforts etc., so these marketing dollars are getting least effective. Realize low cost conversion to digital and online brand presence to internet search buyers who are and will be your largest customer audience segment. Engage the Global Coupon Digital Brand Marketing, Advertising, and Online Media platform for targeted and intelligent customer engagement to B2C & B2B web/tablet/mobile geo-located and targeted audiences for long term brand resonance, social media integration, display advertising to current and future sell-to markets, dominate categories by region etc. Support social impact, and if so inclined, become Individual and/or Business affiliate of the platform to create new revenue streams for yourself or your businesses, while engaging the platform for your products, services, and professional services.
In my experience Email marketing softwares are more preferred over email marketing service as it helps you own the data and you do not pass your data to third party.
Each have their own distinct features and benefits.
Email marketing software allows you to upload your own segmented email database (customers further segmented in high end, one-off, regular, etc., suppliers, staff, important stakeholders) and direct your communication to each of them. The software will also highlight invalid email addresses, and let you know what percentage of your audience have actually viewed your email, which region, etc.
You can also customize the design and layout of your email to have an appropriate mix of images and text.
Email marketing service will only take your image/promotion and forward it to their existing database which might completely miss your target audience. Also, some agencies pride themselves for having 300,000 + emails in their database, but most of them might be offshore or bogus.
The email marketing software is not yet tested and proven in the industry. However, you could trust the email marketing service that is handled by many professional agencies. So, I would put my money on the email marketing agency.
The email software can be learned and used to benefit your business. But the time it takes to learn how to use it and the best way to use it can be time consuming and a lot of trial and error.
Although a email marketing service can get that out their for you, the cost can be overwhelming. So, you are going to want someone that also does your social media work as well in order to know your product and get the message out that you want.
There are companies out there that can do both and help you get the best bang for your buck. But you need to compare what they offer and can do for you that will reach beyond just the one's that already know about you. So, you are reaching those out there that may not know about you. And do it in a way that is centered on the type of customer that you are looking for and bring you more business.
We offer all of this at a price that is very affordable for the small business. But you can search that out yourself and in order to make a the best decision for your business.
Email marketing software will be a lower expense but a higher cost.
This is because if you get a good email marketing company they will be able to get better results and it will take less of your time to do the email marketing.
So by choosing email marketing software you have the added costs of missed revenue and the added cost of much more of your time making get a company to do your email marketing the way to go.
The idea of email marketing is to add value to your business - increase sales, increase loyalty, increase knowledge about your brand. Measuring it with just time spent might not give you the right answer. Absolutely agree with Bill Gray about the ROI. Quite often spending less means receiving less, too, as we can't be all experts of all areas of marketing. If you're working with a tight budget, I'd suggest doing it yourself and then including a professional from time to time to look at the way you've done things and to offer suggestions on improvements. You don't know what your capabilities and limitations are unless you try - and there might come a point where spending a 1000 pounds with an agency to gain 10 000 is absolutely worth it. But getting a bit of first hand experience before involving an agency will certainly give you a better understanding of where and how to spend the money.