How do I know which SEO keywords to use?
I still need to add SEO keywords to my website in order for it be more easily searchable by future customers. However, I have no clue what kind of words I should use nor how. Any help would be appreciated.
Get a Keyword research tool from sites like SEoclerks, and do keyword research with that tool , then choose best keywords for you.
First look at your website & why it is build upon & on which theme/concept/industry/audience? are trying to reach the potential. Write down all the possible points which you are targeting for & check in GWT search queries and build more broad/general keyword phrases ( filter the relevant keywords first). Get ideas from following ways/tools
GWT search queries
GA (organic keywords other than NOT provided)
Moz -keyword discovers
Brain Storming ( a lot & every month should be done & enhanced in a more better way)
Is not necessary at all that all the valid keywords should be used in website meta tags or body of the content. After identifying keywords make it into a grouping ( having a similar keywords or getting similar sense or meaning) and try to optimize the pages & content.
Also, follow the experts advice that don't write the keyword rich content rather focus on your audience interest and write engaging & appealing content that drive more relevancy, traffic, branding & much more value.
Seems to me it is best to use a professional. Look at seocreativity.com.
I just noticed that I wrote a book, so I highly recommend that you grab a good cup of coffee (or your preferred beverage) before you read my comment
- Research your niche
- Analyze your competition
- See what keyword/keyword phrases they are using and which one helped them get high ranking
- Yes, like Gee said, Keyword meta tag is useless but you should still do keyword research on your service(s)
- Write your content around the high search volume but low competition keyword/keyword phrases (long tell) but do not focus filling out your page with those keywords! You can use as many (one keyword per page) keyword as long as your content looks natural and not keyword spamming
- Optimize your page for your visitors first and search engines second
- Title is important so write a good title for your page, starting with your keyword if possible, but make sure to no go over 60 characters max (yes, 60 and not 70 because you also have to consider the pixel size of each character! Uppercase character (ie: A) will have a higher pixel size than your lower case 'a'. Stay within 60 and do not use all caps if you don't want your title to be truncated and not make sense
- The 'Description' tag is important but not for SEO! It is important to boost your click through! Meaning write a good description (I like to stay within 140 but no more than 145 so that the description does not get truncated).
Now let us assume that you implemented every on-page SEO technique properly. This will not help you if you chose a poor hosting company!
A successful website employs all the available techniques to stay on top of its competition! You have to choose a good hosting company that offers optimized hardware, such as SDD instead of your old mechanical drive, stores your pages and databases on RAM, for better performance!
Once you have chosen a good hosting company, you have to think of SEO before you even start the design phase! Think of the which platform to use, good layout that is easy to understand once I land on your page. Don't forget to make your site responsive and have a good URL hierarchy. Make sure that your menu is clear, descriptive and easy to navigate. make sure that you don't have very deep URL (ie;domain.com/services/websitedesign/.../.../page.html) but instead, something like domain.com/services/web-design.html
You have to decide on whether to use www or not! It does not matter which option you go for but you have to stay consistent.
For every website I design, I do not use the page suffix (.html) - It is not needed! I just like to make the url easy to read, understand and remember
Wow! I just noticed that I am writing a book and this was not my intention! But again, A successful website will employ every technique known to optimize and optimize their site! From choosing a good hosting, to implementing good Technical and HTML SEO techniques, to marketing (on-page and off-page).
OK! I better stop now! I hope this helps!
Hi Christel, while there are tools to help inform this process. Probably the best thing to start is think of each page as a keyword target. What keywords do you want your homepage to target vs. your services or product pages. If you think about it, you will realize there are only a couple keywords that your content will support. Reserve your product/service pages for more specific keywords, while your homepage or category pages reserved for less descriptive terms. You want to place the keyword or two your page naturally targets in your title tag - which are the words that appear in the top of your browser or that are seen as the words in the search engine. Make sure whatever keyword you target in your title tag is topically relevant to the content on the page. It even helps a little if you can naturally use the keywords in your content. But a better read piece of content converts better than a forced piece - so dont force keywords into copy. Most times they can be creatively leveraged without compromising the quality.
If you would like to use a tool reference Google Trends or Google Adwords Keyword Planner.
I think you're aproaching the SEO problem wrongly!
Your content (any content) must not be about keywords use but about tell a story, talk with your visitors in a conversational manner and using the same kind of vocabulary your user will be using when asking things on search engines that can lead to your very good, relevant and fine tunned content!
What kind of website do you have? Whats your business? If you were searching for your product what would you put in? How would you google your own company? f you cant answer that question you need to re-think your business altogether. Common words that are associated with your website/business/product thats all SEO is. Search Engine Optimization is a fancy term for "how do I Google this?" Understand that SEO does not work over night nor does guarantee people will go to your site. For example, if you Google "Graphic Designers in Yonkers, I come up, but that does not mean anyone will hire me...my website(s) are what draw customers, and social network pages, and everything else you need to do.
Google your own company and see what words come up - think of it in terms of searching as if someone has no idea what your business is or what your product does, and try to make it as idiot proof as possible. The simpler the better.
I can't advise what words without knowing anything about your business. Keywords aren't as valuable these days (for Google) then actually having the right copy and content on your website. Google looks for well written and relevant page copy and videos over keywords now. So I would advise to make sure you cross that off your list before worrying too much about keywords.
Happy to chat further if you need more specific guidance.
Start with your own list, you know your customer's best! Then you'd need to do keyword research with Google's Keyword Planner. Google Webmaster Tools put out some really simple videos for small businesses (if that applies to you). I covered them on my site: http://graceadato.com/online-marketing-resources/small-business-seo-tips/
What you need to do Christel is going to depend upon how much you want to do yourself. One thing to keep in mind is that what you would search for when looking for your service/product is not always what your customers are searching for. In an ideal world you need access to someone who regularly uses a tool like SECockpit and/or Semrush.
If you are going to do it yourself the best advice I can offer you is to go right now to Sam Applegate's blog about keyword research. I couldn't write a better one. When you're done there come see us about getting you some traffic.
Further reading: http://www.samapplegate.co.uk/keyword-research/how-to-do-keyword-research-tips-tools-and-techniques/