You say you have a website designer which is amazing because you've done 33% of the work. However, just like it was mentioned design alone is unlikely to guarantee any traffic. The authentic appearance of the website does play a significant role in user engagement and seamless customer journey, however, you need to concentrate on raw SEO as well.
Why your designer covers only 33% of the work? Ideally, you need to have a content writer which will consistently contribute to your blog as it's one of if not the most important customer acquisition channels. Apart from it, the blog itself has to be advertised well, so you need a digital marketer to optimize the content for keywords.
Ideally, your team should look somewhat like that:
1. Web designer (33%)
2. Content Writer (33%)
3. Digital marketer (33%)
This team is enough to run a small size or even mid-size business.
Finally, to increase traffic on your website these 3 should work together. Let's look at each of them separately to see the approximate strategy.
Web-designer should create custom imagery for each post, press-release, white-paper, featured images for social media, etc. Custom imagery helps your brand stand out and stay consistent with your company message and style. Also, a web-designer should create infographics based on the content that a content writer produces. Infographics spread quickly on social media and Pinterest. Also, you can have some good leads from a simple Google Image search.
A content writer has to create content for your blog understanding what a content mix is (How-to, educational content, short shareable posts, etc.) and types of content (press-release, white-paper, social media post, etc. as they require different writing style and structure). Ideally, a content writer has to understand the basics of SEO and optimize his content for keywords. If not, the digital marketer shall help.
A digital marketer has to make sure the message in the articles and posts is consistent. Also, a good digital marketer has to take care of keywords, links, on-page and off-page SEO issues using tools such as SEMrush or alternatives. It's vital to perform competitor analysis regularly and see what's happening on the market to outperform competitors on every small leak possible.
How to bring more traffic?
- Create a blog and publish articles at least 2 times a week.
- Advertise the articles on social media (Facebook, Twitter, LinkedIn).
- Answer niche-related questions on such websites as (Quora, Reddit, and other forum-like websites). Put links to your site. Always.
- Run ads if you have a budget.
This is just a survival kit but it works perfectly fine. Learn about SEO here:
- SEObytheSea.com (sophisticated stuff)
Watch these Youtube channels:
- Income School (two guys teach about organic SEO)
This is a very brief and rough representation of what how to bring more traffic to your website. I used to work for some SEO company and I have many great and "not-that-bad" articles related to your question, so make sure check out the perfectly related one: https://rankactive.com/blog/five-tips-to-get-found-on-google
As well as the whole blog: https://rankactive.com/blog
Mobile - Very important, the optimization for smartphones and tablets is now an essential step if you want to have a busy site. We must always remember that most of the navigations and visits to today are mobile devices. Create an app, a great ally of mobile and phablets, the new smartphones with even bigger dimensions, but not enough to be considered a tablet.
Social Proof Marketing - It is often forgotten, although it is not news. Yet Social Proof Marketing plays an important role in terms of social sharing and traffic expansion.
Partnerships and Collaborations - One of the most beautiful things on the web is that it allows many collaborations, with many professionals, with very short lead times. It also offers the possibility of "bartering" with respect to content, products, sales, and sponsorship: creating partnerships with important brands, well-known sites or relevant social channels greatly increases the number of visitors, their traffic and their own leads. In short, you are not alone!
Content Marketing - This is the new trend in web traffic. As in a courtship, it is about making yourself beautiful to attract, rather than chasing your own object of desire.
Karen from Quizlet
Here are some tips you can do on your own.
For Website SEO:
1) Create unique page titles for each page. Use keywords.
2) Create unique site descriptions for each page. Start with your company name then a mix of keyword phrases.
3) Create ALT tags for each image on your website, using keyword phrases and some geared for voice searches.
To build tags, use this as a guide: https://www.freemetataggenerator.com
If you are low on budget, you should start promoting your website through your own efforts. Linkedin, Business.com, Facebook, Twitter, etc are few platforms which you can try yourself.
There are three basic methods to getting traffic to a website:
1. Search engines.
2. Social sites.
Any of the three will cost you money or a lot of your time.
You could start learning search engine optimization, (SEO), but that's a long row to hoe. You could hire
an SEO specialist, but that will cost you a pretty penny.
If you have time on your hands, you could spread the word via social sites. Get a list of all social sites
and start joining each one. Tell people what you offer and your URL.
Advertising is okay if you have a budget. Lots of web owners use Facebook, but there are hundreds
of places to advertise.
George Bellington at Resume Glossary
Hire, at least as a consultant, a UX designer. Navigation and user experience is everything when browsing the Internet. People ten to judge a webpage within first 3–4 seconds then leave and never come back, when they don’t like what they see.
Create a marketing strategy to promote your most valuable products or those which need support to sell a little better.
And don't forget to use a reliable web hosting provider for speed and traffic control. I use Zomro.net. It gives me outstanding service always.
For a website to generate revenue, it must reach beyond passive advertising. It is not sufficient to design attractive banner ads, flash presentations but neglect search engine optimization (SEO). Great website appearance alone will not create traffic and conversions from your targeted customers. By posting engaging articles you can provide interesting content on themes that your client base seeks, and at the same time direct them to your website for additional information. Website owners and webmasters use various SEO strategies for this purpose.
Blogging helps in establishing a presence on the Internet. The algorithms of most search engines have been greatly enhanced in the last few years, and now have the capability to insert ads into blogs. If you don't have the in-house talent to create good quality articles, you can find quality freelancers who can do it for you at a reasonable price.
However, to position your articles for commercial purposes, they cannot be openly used to flog your business's products and services. This is achieved by deploying keywords in the blogs that can be clicked on to receive more information from your website. The subtlety in which this is achieved separates the professional from the amateurs.
I don't know which strategy fits you. There are a lot of ways you can create traffic to your new sites. If you have something to sell on your website, don't hesitate to advertise your site after you know how to advertise your website effectively, yet efficiently. If you mean to create traffic to your site through search engines, there are many things to do and there are tons of competitors. It's not easy to rank on top and takes time to feel the results.
About your web designer, he or she should be aware of the HTML and CSS structure that is SEF. Fresh graduate web designers or even those who are still in their formal education know how to create stunning web designs. But one thing that you shouldn't miss in hiring a web designer is about SEF HTML and CSS structure that accordingly will not be devalued by search engines. It's the most important factor in on-page SEO as you can have millions or even billions of traffic through search engines for free. But once again, it takes time and needs a lot of efforts at the beginning phase.
To generate traffic SEO is the best way but SEO is a long-term process. You can use reddit.com or quora.com to get instant traffic.
There are numerous websites where you can hire marketers and web designers. Go ahead and check the latest portfolios from Upwork, Toptal, Elance, Freelancer, Craigslist, etc.