Why Should Churches Have A Blog?
I feel that a blog can be your pulpit, your publication, your journal,
your way of contacting and staying in touch with
members who are unable to attend your service. I think the number one reason is to get the message out by reaching more people via blogging via social media.
Keep in mind, it only makes sense if that is where your audience is. If the vast majority of your audience is of an older generation and is not on social media and/or prefers traditional paper-printed church bulletins, then a blog or social account will be more of a burden than anything else.
When you use a mismatched communication type (such as a blog that never gets read because your audience isn't interested in going online to read it, or doesn't typically do so anyway), you're creating more work for no real return.
If a majority of your audience has a desire to get more out of your church's website (as in, you can see many return visits to the church's website), then a blog may be worth considering -- especially since you can cross promote the blog in the church bulletin, or elsewhere.
Why wouldn't a major corporation that generates so much money and involves so many families in a positive way reach out in every way possible . Good deserves every outlet. I say plug in .
Philippians 4:8 ESV / 2 helpful votes
Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is lovely, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things.
A blog is always a key component of any online marketing efforts these days. However, just to create a blog and post content without conducting the proper preparation and execution will often fail. You need to find out specifically what will make those readers that can not attend church not only read your blog but follow and interact with others on it.
My suggestion is to create content not necessarily directly connected to the church but will lead into those discussions once you grab the visitors attention. For example be on the forefront for community issues. As such, people who would not usually follow your intended purpose will be more likely to become interested
Absolutely! And be on social media! It's a form of evangelism!
Blogs are great for churches. Keeping the sense of community going when church is not in session works particularly well. Getting the congregation involved in the conversation builds that sense of community.
I truly appreciate all the comments on this post. Very much insight has been given and I will take this information and relay it to my church. Actually, we have a blog/bulletin...but I feel it should have a different format so it will allow for more interaction, have the message [ Video]on the blog, and use social media more effectively.
When I worked at a church a blog help us Communicate the activities of the week. It was another tool used to continue the theme as part of the teaching series brand. Yes, as part of a church we participated in marketing just like the rest of the world. :)
A blog was also used to continue a sermon, explore the message in other directions and connect with members during the week.
There are already a lot of great responses here, but it is important for all businesses to be able to reach their target market in the age of the internet, even for churches.
Blogging has the advantage of allowing people to read your message at all points in the day regardless of geographic location and date/time. More so, by having your message written and published rather than just spoken, it can be accessed multiple times and thus have a stronger impact on your audience.
Every church is different and a blog offers visitors a view to what yours is like.
I agree with the comments posted. A church could really benefit from blogging and other forms of social media. It would give the church a platform to reach out and connect with both existing parishioners and others that they have been unable to reach. There is so much content that can be shared to help people with the spritual side of life, especially if the blog is open to comments. It's a good idea to put an anti spam plugin on the blog so you are not swamped with irrelevant comments. I like the idea of sharing videos to illustrate a message. That would make it the blog very appealing. I hope you are able to start a church blog.
Blogs are very helpful from a SEO point of view. you will gain visibility and make sure that your website stays updated for search engines.
Hope it helps,
I have been involved with Church websites in the past as a not for profit group. They used it to put out information and to have a "professional" website for people who were interested.
Of course they should have a blog, but like any organization, the content should be consistent and as high quality as possible. Too many bloggers get caught up in frequency of posting thinking they will lose followers if they don't post a few times a week and the writing suffers. That's where followers are really lost.
But I beg to differ with Jonathan - blogging is not the best social media to reach teens, but it's outstanding for adults and seniors.
I think the blog is a great way to reach the younger audience. These days, churches do a lot to "modernize" themselves as hip and cool with the style of sermons and worship music.
It's not only teens who write blogs of course, but you're reaching them in a medium they're familiar with. Plus, it makes it that much easier to review topics and spread messages.
I am on board with everyone else with blogs for Churches. A church is... or should be... like any other business, in regards to their online presence. Social media, a good website, a mobile website, video marketing and getting found in local searches are all important and effective tools to consider.
A church should have a blog for the same reasons and B2B or B2C business has a blog:
- To share information of value
- To keep members and prospective members apprised of activities
- To educate, inform and answer questions
- To inspire, motivate and comfort,
- To build awareness
- To build a repository of knowledge from which others can benefit
- To expand your website and generate more traffic
- Improve SEO
- Differentiate the church and establish it as both a thought leader as well as an active participant in social media
- Generate more prospective members of the church
Of course...every organization (religious, social, etc.) should have a blog. Every institution should have the ability to communicate / exchange information frequently to a mass group and identify with their concerns.
A church blog is an awesome, and wide reaching medium to have! Churches are getting more into the social media world- for instance constantly updating their websites, have a Facebook page, to even having a Twitter feed.
I am a Roman Catholic, and I have found that churches with blogs reach out to a different realm of people, including those that are not members of your parish, or those that attend your church. It helps with larger attendance at church events, initiates spirited conversation, and allows for the church administration to post things that otherwise would not be included in a bulletin, or announced at the regular mass.
A blog can certainly be your pulpit! But it also allows others to voice their concerns and questions directly to you, that they may not be able to do when sitting in front of an actual pulpit.
As a freelance content writer and blogger for non-profits, and other businesses, I highly recommend it! They are easy to access, Blogger for example through Google is a free and easy to use site to write a creative blog.