Why should I use video marketing?
I'm in the process of finalizing my e-commerce site and my web developer told me I should consider adding a video to the website for marketing purposes. I'm still confused on why I should go through the trouble of making a video instead of putting my money/time into other forms of marketing. What are the benefits?
It's more than recommended because one-third of online activity is spent watching video and 51% of marketing professionals worldwide name video as the type of content with the best ROI (Return on investment). Also, you will reach your target market directly and only pay for confirmed clicks and views! Did you know that the latest proven stats are that marketers who use video grow revenue 49% faster than non-video users!? If you need the best HD advertising video production company and campaign management firm check out, http://www.bestadco.com for full HD videos and free posting to social media and streaming video sites like Facebook, Youtube, and more!
Well, I think video preference is one of the most important driving forces of using video in your content marketing. Video marketing can capture a wide audience, and it works on many levels. Many companies use video marketing to keep leads engaged on their page. It is one of the most effective mediums of content marketing. As for your startup business, I would recommend you Global Video Pros (https://www.globalvideopros.com/) because they use cutting-edge technology to create remarkable video content at a low cost.
To some extent, it is good to have videos on our official websites. But it's not mandatory at all. It may cause slow speed of your website. If you can afford a hosting server that can handle these videos and maintain load speed of your website then go for videos. Otherwise compressed photos are also enough good to market your brand. You can upload videos to Youtube as well.
I am glad you are asking the right questions at the outset Lynn. This is very rare. The answer is there is no one-size-fits-all answer. A simple Talking Image can be much more powerful than a video. Simply a video consisting of a static image but an audio voice over. Why is this better? a) because people can then browse the rest of your website while listening. Listening and talking are the most effective ways humans communicate. The old powers of oral story telling are not lessened in the digital age. If you do decide to try a video, first put it on Facebook and boost it to a very targetted audience to test it. Then you will get the data which consists of viewers numbers as a function of time through the video, If you get a large drop off in views before the end - i.e. if the viewers at the end are much less than at the start - then this video is doing nothing for you. In fact it is likely to be damaging your brand.
Video is critical. I compiled a few studies in a slideshare. Here is a link, and please let me know if you need help with any video production:
Personally, and this is simply based on my experience as a marketer of 10 years, and video production consultant for the same time, that we can't put video in it's own class, verse other forms of marketing. All video is marketing, just as seo, email, newsletters, blogs, etc.
The video simply puts you into another channel of audience that likes it better than to read the info.
It sounds to me also like the developer may have meant one video to showcase the company, products, not necessarily a video for all products, or categories.
I typically recommend to my clients also, that one video showcasing their company, the people, the fun within is always good, then we launch on youtube and begin I begin my viral marketing magic.
Feel free to shoot me an email with any questions.
Video Marketing should be profitable because in these days people wants to go for visual prove and video marketing focuses the online imaginative point which will get them comfort and understandable of product and service what you offered by website or other relevant area you choose about.
In my opinion Video marketing is not good idea because people have no time to spend time to watch vedieo ,so vedieo marketing never give you good result
Unfortunately it's a sign of our sound bite world where most people get their news digitally. Video is a growing trend and I've heard statistics that say something to the effect that 90% of websites will have video in the next few years. So, embrace it because like Twitter, it's not going away. Now, the good news! Video gives your website visitors an opportunity to know you, more personally, than if they're simply reading what you write. Video allows you to welcome website visitors in a way that the written word does not. Video is friendly and with good content, starts creating that know, like and trust factor. Video makes sure your viewer is hearing your thoughts, with your emotion and passion. Most visitors will watch a video (if it's not too long).
Make your video as professional as you can afford because you will benefit from the extra expense long term. If you're going to do a video, negotiate with your videographer and do a couple at the same time: welcome to the site, promote an offer, give a great tip or piece of advice. This way, you have a library you can rotate depending upon what your want your website visitors to do. Good luck!