What is the strategy around producing testers or samples for a product?
I recently sold perfume testers for well known brands such as Chanel and Dolce & Gabbana, which are far cheaper than the original perfume, but the tester unit is absolutely the same as the normal perfume. I wonder why companies spend more on the final product when the testers are the same. What should the strategy be around producing testers or samples, as opposed to the final product? Thank you.
For the most part there is NO difference. All you really end up paying for as a consumer is the packaging and marketing. So I would assume the manufacture passes those costs to the consumer.
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