Are social media experts using social media management tools?
I find that posting on social media all the time and keeping all the channels active can be a drag. Personally, I also find that social media management tools like SproutSocial and HootSuite are falling short of what I hoped for. I wonder if it is just me or do others find the tools to be clunky to use, missing lots of functionality, and generally unusable expect on small scale. Am I using the tools correctly? Are there better tools out there or ideas to keep social media exciting?
David, you have hit the nail on the head. You are doing something which not only is a drag on you but a drag on your business. There is a schism brewing right now.
On one side sits one group of "experts" - most of these will tell you that there is and can be no such thing as a social media expert - who believe that social media has been way oversold and this is dragging down businesses. I am one of these and an outspoken one - outspoken because I have the data and have measured what the over-sold ideas actually look like in terms of r.o.i.
On the other side sits another group of experts who believe that content marketing and social media are the magic solution to marketing, that either google+, facebook, twitter, linkedin, blogging is the one size fit all solution for every business.
What I would be happy to do with you David, is have a chat with you freely not about social media, but about your specific, unique business and what you are actually trying to achieve. From there we could look at how online & digital tools could be brought into play in such a way that they help minimize your time=money spent online while maximizing your bottom line.
All these online things are simply tools. Like any tools, misappropriate use can actually be very detrimental. That is what I read in your lines. It is something the side on which I sit see all the time. It annoys us immensely because we see the backlash coming, the social media fatigue has already set in, and that too will damage businesses unless nipped in the bud and a smooth transition to something more sustainable started.
Thanks for bringing up this topic! Well, I myself use these social media management tools. In some point, it helps me to manage my social media sites more efficiently. I think its usefulness depends on how someone use these tools.
David, the basis for picking tools should be an objective evaluation. this is obviously an evolving area. As such, you shouldn't be banking on it for the results you need in your business.
At this time, I am personally interested in Google+Hangouts. Check it out:
First define what is the “Social Media Expert” that is a title that can mean a little or a lot. Granted no one is coming out of an educational institution what a degree in social media. There are ton of tools that free, and some that are paid tools. Yes managing it on an individual basis is a chore. My advice is become an expert in one before trying to market yourself across others. Granted I had a conversation with someone who considered me a “Social Media Expert” and I was flattered.
I find it social media just misleading and it is not accurate tool for anything professional to be dealt with. Social media is just for social, name itself says it all. It is nothing official, people make blunders and go philosophical and sometimes just Hippocratic opinion. There are some websites those effectively work for professionals, linked in is one of these website that has some professional contents.
I guess FB and twitter is not as reliable to post anything that important for any industry.
There are certainly a lot of players in the industry that provide social tools. Many of them have comparable capabilities and others have niche benefits. The fit will likely depend on the need. What are you looking for in a social media tool?
My suggestion would be to take a serious look at HubSpot. It's an inbound sales and marketing platform. It's an all in one tool for building and managing your website, your content (blogs) inbound campaigns including landing pages, CTAs, social publishing, social monitoring, SEO, Keywords, CRM, workflow automation and so much more.
This one tool brings all of your digital marketing together in one fully integrated place to deliver a personalized marketing experience for each of your target personas.
On the surface, it looks expensive but if you were to cobble together all of the stand-alone apps like Hootsuite, Mail chimp, Wordpress, SocialBro, Buffer, etc. the material cost and overhead to setup, integrate and manage these Franken-systems is much greater in the long run.
It is right that all social media experts use social media managment tools for their campaigns because handling each and every social media accounts can be tricky and time-consuming. And tools like Crowdbooster, Bitly, Sprout Social, Buffer, HootSuite and many others help you to mangae social media marketing activities in a more efficient manner.
I can tell you that if you're serious about inbound marketing and understand that social media is one of many channels, HubSpot offers an application that lets you manage everything under one roof. I do understand your question refers to social media alone and if you remove SEO, content development and comprehensive analytics, I found Hootsuite to be somewhat helpful. Like you, I find it a bit short of everything I need.
Use social media natively and correctly. Trying to automate it takes away the human factor and decreases the quality. People don't want to see just articles being shared. They want to hear from real people being social. More importantly, you need to engage with people on social media instead of constantly blasting out ads to them. Social media is not designed for traditional ads and doing so annoys people. Be creative and "human".