Would high power sky laser advertisement or billboard signage be too distracting or just too much in every city?
Can we light up the sky will projection displays? How would you feel about having the sky in each City with a few high altitude glowing display signs "like the Bat Man Seachlight"
People don't generally enjoy ads so it would be awhile before it didn't cause a negative reaction I think. But after awhile it's bound to take off (FAA permitting)
I believe that laser billboard and/or high power sky laser advertisement would be a big distraction especially for those driving.
We as a company have done these high power sky displays on occasion worldwide for a multitude of different industries. Some were graphics and some were logo text. We do have government clearance to do sky shows with aircraft notified in advance. This is done safely each time. We do it for NASA in Florida but not signage as for science and leaving the Earth with long distance scans. We just wanted feed back if we were to market sky laser signage more to corporations worldwide. This could be an interesting project but we will leave our marketing as is and only do 10-20 sky shows per year worldwide. If we marketed this heavy it could be 500-1000 sky shows per year and that may be extreme and create new issues to solve. Thank you for all your great feed back.
For exceptional circumstances, I would say its a great concept. However, you might have to face issues with the aviation authorities, and possibly civic administration as they might see the display as a distraction that would possibly increase the probability of accidents etc.
Marcus: I would not be a fan of the high altitude sky laser advertisements. Today certain auto dealerships use multiple search lights crisscrossing the sky to draw attention to their dealerships. I personally find these very distracting when I am driving especially as you get close to the dealership. I view it as "light pollution".
I would not be opposed to vivid LCD billboards to promote advertising, especially a series of billboards in rapid succession that can tell a story.
Don't like it. There have been recent incidents where lasers have been pointed at airplanes, temporarily blinding the pilots. This could cause similar problems.
It's certainly got the wow factor. Used correctly, with a light touch, it could be big.
On an occasional - no, make that a very infrequent - basis, used for major events (holidays, city-wide celebrations, the 200th anniversary of something) it could be something very special. However, as a medium for advertising a mundane product or on a frequent basis, you run a strong risk of backlash. You'd tick a lot of people off if they looked up in the sky and saw the Tide detergent logo every night.
I think as a means of adding to a celebration, you've got something good. As a means of advertizing a product, I'd advise you to be very careful.
Hope this helps. Happy day!