Writing a Pitch for my startUp (A Mobile Game), Should I pitch my "product" or my "company"?
I've been working on a mobile game for a while now and have built a prototype to show to potential investors. If one starts a crowdfunding campaign, on say kickstarter, he would generally pitch his Game and not his company. But, on the other hand, if one wants to approach an Angel, he would have to pitch his Game Company/Business instead of his Game. Is that right ? Could he pitch his game instead?
Other thing I want to know is that if I've a company already (which I do have) for Web/App Development Services, Can I use that same company to pitch to investors to be used as my Mobile Game Studio Company?
Hi Garish, If you are pitching to investors, then you need to pitch your Company. They will require a proper business plan to review as investors are looking for return on investment (ROI) and want to make sure you have done your homework and are organized. Score Org. has business plan tools on line you can download. Here is the link, http://www.score.org/resources/tab-a
Investors are usually invested for a short time and will exit once they have made sufficient profit on their investment (usually 5 years or less).
Look at your 'game' as your product, so when you pitch your company you may have more than one product within your Company. A one product Company is a hard sell to investors as there is a lot of risk riding on a one product strategy.
Yes, the best way is to pitch to investors as your Mobile Game Studio Company. Under this umbrella Company you can then develop a series of products.
Hope this helps.
Great questions! I would start first with your Value Proposition. When you go to an investor and ask for their money, you need to be able to provide them with value. So part of answering your own question is sitting down and recognizing whether your business or your app is bringing the majority of the value.
If your company that you have already is what owns the legal rights to the app that you've started, then what you are offering to investors is an opportunity to invest in/partner with you in your business. In this case your pitch should include both your business, and your app.
If you own the app independent of your business and are looking for funding in exchange for a royalty, then what you are pitching to investors is just your app.
In the case of Angels (a whole different type of investor), you are right yes, that you would want to pitch the app, and maybe just have your company logo in the presentation.
Hope that helps you out!
The answer depends on 2 things:
1. How much do the product teams of the Company and the Product intersect? If you get the money, will the Product be the only/primary project for all, or will you be the head of development projects and game project simultaneously?
2. Are you betting on one big game project for the first year of startup existence, or position it as the first game in series?
I've done games and doing app development services now. They are VERY different businesses, even while both having "a bunch of developers and designers working together to create great things". From my experience, the best way is creating a pitch about the Product and how it will grow, what new products can be added later, and add team app development expertise as a strong point: "We have already created good products!".
In current mobile game development the primary tasks are good marketing/traffic management skills, good game design to keep monetization and retention at high points. If you go to Angel - show it. If you create Kickstater pitch - show how awesome is your game, as Kickstater is a customer, not investment platform.
Hi Garish.! Showcase the company. If it is to Angels/ VCs, introduce the company, giving a quick overview of everything that has and is being done [web dev., apps, etc.]. Then move to the game, mentioning that this will be the key growth driver for the near future [assuming that's what your plan is].
Interested investors would not want to invest into your web/apps business, but it will provide a certain comfort with regard to your execution and management capabilities, etc.
If possible, use the same company for both, but without any attempts to deceive or confuse investors. They will dig deep enough to know everything there is to know, so be extremely transparent about the organization structure, etc. They might have ideas/ recommendations of their own with regard to the structure/ using the existing company or creating a new one, etc. And when you do get an investor for the game, they will make sure that the funds go towards that alone, and not your web/apps business. So if you have plans of diverting part of the funding to the existing web/apps business, state that in your pitch as well.
For the crowd-funding route too, give a quick intro of the company and existing business. That gives confidence and showcases your commitment towards your business. Then talk extensively about the game, because that's what will draw in the contributions. Good luck.!
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In tech space I believe the products should go first. Companies are generally pitched in "old school" business world. Products showcase your ability to deliver results and that your company is organized enough to deliver something tangible. Just an opinion though :) Good luck!
Definitely, the product. Once the game pitch is successful, the company will automatically get promoted.
Whichever route you choose make sure you and your team focus strongly in the presentation.
Investors tend to invest in people as much as they do in a great idea. Because a great idea with the wrong people won't go anywhere.
So don't forget to let your passion for your product/company and what you do show. Tell your why.
I recommend you sign up for Stanford Technology Entrepreneurship. It is free and very very helpful. I just finished part 1 on April and part 2 will start in May.
This is the perfect course for what you are trying to do. You will learn how to present your idea to Angel Investors and Venture Capitals.