Can we use YouTube to advertise effectively and fast?
We are about to launch an app and need exposure for downloads. Any tips on where the best place to advertise is or what tools to use? I spend a lot of time on YouTube, so this seems like a logical starting place for us. But is it an effective channel to advertise on?
Expert Answers
Sort by Date
Sort by Votes
Feb 13, 2015
yes absolutely - but make sure you have a catch line or phrase cos this is what will catch the eye of users
Jan 29, 2015
YouTube is absolutely still one of the best places to flaunt your app. Also consider getting your app approved for Apple. It's easy. Just follow the bouncing ball.
Jan 28, 2015
Yes YouTube is a very effective channel on which to market. YouTube is a social network friendly search engine specializing in video content. Content that can be designed as a commercial, video presentation or tutorial. In addition you can increase viewership by opting for paid advertisement.
Of course the most effective way to use YouTube is to create content that goes viral.
Even better you can target desired audiences using keywords. The entire targeting structure is much like Google Adwords because it is in fact a part of the Google search engine machinery.
I use it myself and recommend it as part of the business marketing plan when writing business plans for my clients.
Jan 27, 2015
Advertising on utube can very effective
but the true ROI comes when you sell the product your advertising not when your marketing the product your trying to sell. you still have to sell your product though a source and utube isn't the best place to sell...depending on the app you have created, I say find a buying source not a selling one ...see if this helps
https://www.youtube.com/watch?v=M9znJav_0O0
Jan 27, 2015
I would disagree with the below that 'it will yield you growth'...it will if you are targeting the right people with the right message and right value proposition.
Many business owners are fooled by the YouTube, Twitter and other social media overnight wonders and stars. It is the exception not the rule. And there is no such thing as FAST as you state, unless you want short term low margin and low margin results...And I would say if you are about to launch and you are just getting started, you are already behind the eight ball - but better late than never.
So as folks said below - determine if your customer is on YouTube first, then determine where and what they are viewing and align your launch and product/service to it. If you want to spend a great deal of money coming up with a unique and catchy video, HOPING it goes viral, you certainly can...but it is not a long term option...and you would be spending money prior to even having customers.
Get a plan and strategy together for short and long term...
Jan 27, 2015
Well, yes promoting yourself over the YouTube is something I would is surely going to yield you results. Also in addition to that you can also try promoting yourself over the other social media networks like G+. Facebook, Twitter etc...create a fan page over these sites and try promoting yourself over their by posting your videos over the fan page.
Jan 26, 2015
Who is your target market? But yes, YouTube is really an effective tool for advertising. =)
Jan 26, 2015
Yvonne.. Youtube advertisement will surely get you the exposure but if my intent is to get downloads then i will run campaigns which charge me per download rather than campaigns which charge me per view...But all said and done, Youtube is also a great channel for advertising to the users and if you get to make a good Ad then you will have good views
Jan 26, 2015
Yes you can use YouTube to advertise effectively, but it does depend on what your target audience is like. There are a few things you should do to really decide what is the best platform to advertise on. First, take a look at some of the options out there:
GOOGLE ADWORDS:
What's great about advertising through Google AdWords is that it provides such a large variety of options in one space. Google owns YouTube, so advertising on YouTube is actually done through Google AdWords. Google AdWords also has the option for image ads that you strategically place on certain websites or other apps that fall under relevant categories to your product and search ads which are text-based ads shown in results when people search for certain phrases. You can also do something call remarketing with image ads. Both search and image ads show up on desktop and mobile devices.
FACEBOOK:
Facebook also has advertising, and depending on your target audience and product, this might be worth looking at as well. Facebook's advertising is based entirely on demographics, geolocation, interests, etc.
LINKEDIN:
If your product is more of a business app, it might be beneficial to look at LinkedIn advertising. It has similar demographic targeting like Facebook but instead you can target based on things like the industry they work in, their job title, LinkedIn groups, etc.
You see, there are a lot of options. I only mentioned the top three that I like to work with. However, before you can really decide which of those is right for you to use, you really need to assess who your target audience is and what their behaviors are.
Start first with looking at your audience and mapping out their demographics and interests. Then, assess which platform would work for you to advertise on based on this demographics and how well each platform can help you reach your audience by leveraging those demographics. Keep in mind, you can choose more than one! Then you need to assess how you will target them on that chosen platform(s), what your budget will be, etc.
Jan 26, 2015
Where is your target audience? Are there video reviews of similar products out there? Do you have your own to utilize in your ad? I think your best bet is to do some research to see where your target audience is online. If they are watching videos then what videos?
I am assuming that your app is for mobile - which means you should perhaps think about targeting only mobile users to start with.
Jan 26, 2015
Where do the people who will be using your app spend their time? Keep in mind your buyer persona and backtrack from there. If your persona uses YouTube, that's a great place to show how your app works or why it is different. But, to capture those buyers, you'll need to engage with them where they regularly engage (Facebook, Vine, Twitter, Snapchat, etc...) which is likely in other outlets outside of YouTube.
Good luck with the app!