Introduction

About Me

If you're a female entrepreneur and feel overwhelmed and frustrated that you need to be a marketing expert to build your business, then I'd love to talk to you. I am Abigail Tiefenthaler, a 30+ year marketing expert, and I love helping women business owners simplify their marketing to explode their business. It's time to make marketing the business sweetspot where all the good stuff happens! Marketing is a lot easier than most people make it, and my goal is to help you create programs that are aligned with your strategy and focused on helping you reach your business goals.

Business Description

Marketing consulting company offering one-on-one consulting, live workshops, teleseminars and webinars, events. Focus on female entrepreneurs who are ready and interested in developing successful businesses.

My Skills

marketing
business-development
business-strategy
marketing-strategy
women-business-owners
business-start-ups
marketing-plans
consulting
direct-marketing
social-media-marketing
small-business
advertising
strategy
start-ups
leadership
marketing-communications
management
facebook
public-relations
direct-sales
product-marketing
brand-development
lead-generation
social-media
strategic-planning
social-networking
online-marketing
email-marketing
seo
customer-service
time-management
strategic-partnerships
b2b
team-building
coaching
marketing-management
event-management
new-business-development
web-marketing
online-advertising
social-marketing
negotiation
e-commerce
sem

Profile Questions

What do you like most about your profession?

I love being able to help business owners feel good about running their business. I love helping business owners put simple and focused plans in place. I love working with brilliant people who have come up with incredible ideas and teach them how to introduce and share their mission with the world.

What questions do clients most commonly ask you? How do you respond?

Why do I feel like I need to be a marketing expert to be successful? Why is marketing the most frustrating thing I have to do to run my business? How much money do I need to spend on marketing? Do I have to do all of these marketing activities? Why isn't my marketing working? All of these questions reflect a frustration and misunderstanding of marketing as a business sweetspot. Marketing is a lot easier than most business owners make it and understanding what it takes to create effective marketing is a good first step to creating effective marketing. My mission is to help business owners see their vision and then create a strategic path to make it happen.

Describe a recent client engagement or project.

I am working with a client who has 25+ years in her field. She is always overwhelmed, trying this and trying that, without a lot of success. Most of her past events were live and she struggled to fill them. Together, we organized her content, created four separate 4-week programs and today, she is putting the finishing touches on getting her seminar series launched. She has an active database of followers from all over the US so being able to provide her services via an online format gives her wider access to potential clients. Most importantly, she feels calm and clear because she has a strategy, and all plans are focused on making this one program a success.

What are 3 attributes you need to be successful in your industry?

1.Good listening and connectivity skills. 2. Ability to think outside of the box to come up with creative ideas that can be implemented easily 3. Ability to understand client's pain points so we create plans and activities that they are ready and willing to implement.

What are the most important things to consider when hiring a service provider in your field?

That they can understand and speak the client's language. That they can do what they say they're going to do and have experience doing it. That the client really understands that consultant or coach's specific area of expertise. That the client is ready to do the work and value the expertise of the consultant or coach.

How are you different than others in your profession?

First and foremost, marketing is in my blood and it is an area of both passion and experience for me. I believe a lot of business owners need small tweaks more than major overhauls, and when working with clients I try to find simple and easy solutions to get them started. Second, I have a wide and diverse resource network that I share with my clients, but there is never any obligation to use them, if they have their own resources (And, I receive no compensation if my clients choose to work with someone I recommend). I have a very broad experience base in marketing, having worked on both the client and agency sides. I have worked with corporate brands repositioning them in new markets, as well as helping new business start ups. I am a 17-year entrepreneur and understand the unique issues that running a successful home-based business entails, especially while raising children. My vision is a thriving community of collaborating female entrepreneurs and I won't stop until I can say that I did my job to make my vision come true.

What are your biggest professional influences (books, mentors, events)?

My biggest influencers are my parents because the were both involved in the industry. My father was an actual MadMan starting the promotion division of BBD&O and owning his own marketing companies until I was in my 30's. My mother ran a fulfillment company out of our home. There was a lot of shop talk growing up. I am a huge fan of the greats including Earl Nightingale and Zig Ziglar and I stay abreast of current thought leaders and industry influencers. Business success is as much about strategy as it is about implementation so mindset experts are influencers as well.

How do you typically handle disagreements with clients?

I am really proud to say that I have never had a major disagreement with any client! Of course, there have been jobs that have not ended well, but I am very clear in my communication and because of this, most of the time, all parties assume some responsibility in the poor outcome. I am a nurturer and will reach out to a client when I think there is something bothering them. My intuition is usually good so when I'm feeling something usually there is something going on with my client. It may not be directed toward me, it could be another resource, or the process, but I try very hard to work through any little battles so that together, we can win the war.

Describe your proudest professional accomplishment.

My proudest professional accomplishment was being on the the team that created the first starter kit in the Oral Contraceptive market. I had called on this client weekly for one year and when the client finally agreed to meet with me they presented me with a challenge. My team went back with five ideas and the client bought two. One was a Starter Kit that would be given to anyone prescribed my client's brand of OC. By packaging the starter materials a patient received complete package and thought it was a gift versus other OC brands that only gave samples. In addition, the Starter Kit took up a large portion of the sample closet, where the nurse often made the OC brand decision, so my client earned premium shelf space for free. Finally, I was tapped again when that client launched a new OC and my team created a Starter Kit for that product as well. Today, Starter Kits are common for drugs that are used daily.

How would you feel if you were running the business you really wanted to run?

If I were running the business I really want to run, I would be spending as much time as possible working with clients I loved, and finding new ways to make what I offer even better. If I were running the business I really want to run, I'd be outsourcing all the things that are time drainers, so that I'd be free to create and collaborate. If I were running the business I really want to run I would be networking and developing relationships to increase my resource network. My day would flow from one productive activity to another because I knew all the little things that make me frustrated, overwhelmed and stuck would be removed and given to people who love doing those things!

Work/Experience

Team Leader at Wildtree

November 2013 - May 2015
Amazing direct sales company focused on providing great tasting and healthy food solutions. From farm to table! Gourmet culinary spice blends, sauces, rubs,infused grapeseed oils and more. All products are made by Wildtree in the USA, and are free of preservatives, additives, fillers, MSG, GMO's, high fructose corn syrup, dyes and peanuts. Check out www.mywildtree.com/entertaining to learn more about the company, order product, and check out the business opportunity. A great way to try the products and budget your food dollars at the same time is host a Freezer Meal Workshop! Grab your friends and get up to 20 meals prepped and ready for cooking...when you're ready for them!

Specialties: marketing strategy, branding, business development, female entrepreneur, small business

Founder at Sweetspot Strategies

January 2013 - Present
Consulting company offering small- to mid-sized businesses, and start ups with business and marketing efforts that are aligned with the strategic objectives of a company. Abigail is passionate about working with small business owners helping them segment, target, and position their efforts. She believes you can simplify your business by simplifying your marketing to create the business you love!

Specialties: marketing strategy, branding, business development, female entrepreneur, small business

Founder at Sweetspot Strategies, Inc.

January 2013 - Present
Consulting company that helps female entrepreneur simplify their marketing and business development activities. Sweetspot offers workshops and one-on-one consulting in the area of marketing, branding and sales.

Co-Founder at Successful Women's Mastermind Alliance

March 2010 - Present
Professional women's networking and mastermind organization focused on providing tools for professional, personal and financial growth. Group meets the 2nd Tuesday of the month for breakfast and the 4th Tuesday of the month for lunch.

Specialties: marketing strategy, branding, business development, female entrepreneur, small business

Board member at Association of Professional Businesswomen

January 2000 - January 2012
Past President, have previously served as Expo Manager, Board Secretary, Board VP.

Founder at Sunshine Promotions & Marketing, Inc.

September 1997 - December 2012
Award winning promotional products supplier. Provide promotional products and fulfillment services to customers throughout the US and Caribbean. Services have supported customer retention activities, new customer welcome kits, employee uniforms, and employee recognition. Top 5% of the industry

Account Supervisor at DePersico Group

January 1995 - January 1997
Managed new business acquisition, and day-to-day account service for a variety of ongoing clients. Developed media plans for new start ups.

Asst Product Manager at Sandoz Pharmaceuticals

January 1987 - January 1987
Work on the Ex-Lax brand.

AE at Devon Direct

January 1987 - January 1989
Manage direct marketing materials for AT&T's divestiture of Baby Bells.

AE at The Phillips Agency

January 1987 - January 1995
Business development and management of accounts including AT&T, Hershey Foods, General Instrument, Wyeth-Ayerst, IMS Research.

Education

Pace University

Degree: BBA
Field of Study: Business Administration with an emphasis in marketing

Pace University - Lubin School of Business

Degree: Master of Business Administration (MBA)
Field of Study: Strategic Management

Pace University

Degree: MBA
Field of Study: Strategic Management with emphasis in strategic marketing

Pace University - Lubin School of Business

Degree: Bachelor of Business Administration (BBA)
Field of Study: Marketing

Honors/Awards

Member of the Year

Issuer: Association of Professional Businesswomen
Date: Dec 10, 2017
Involved with APB from start in July, 2000 until December, 2013. On board all 13 years ending as President.

Game Changer Award for Co-opetition

Issuer: Women's Prosperity Network
Date: Jan 01, 1943

Location

Contact Information

72 Cherry Hills Drive
Aiken, SC
Phone: 954-804-9413

Abigail's Badges

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