Introduction

About Me

Becky joined Luth Research in 2001 and brings unique perspectives in a wide array of research practices, particularly in the areas of digital tracking for advertising effectiveness, new product development, media measurement, and branding and marketing strategies. Becky has worked with companies including LG Mobile Communication, Cox Communications, Comcast Cable Communications, Cricket Communications, HSBC, Disney Digital Publishing, and ProFlowers.

Profile Questions

What do you like most about your profession?

What questions do clients most commonly ask you? How do you respond?

Describe a recent client engagement or project.

What are 3 attributes you need to be successful in your industry?

What are the most important things to consider when hiring a service provider in your field?

How are you different than others in your profession?

What are your biggest professional influences (books, mentors, events)?

How do you typically handle disagreements with clients?

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Contact Information


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