About Me

I have nearly 10 years of experience working with clients on developing and executing strategic plans across the world. From my working experience and extensive research, I have developed a model to assess, analyze, and improve organizations called the BrandedWorld Framework.

To put it simply, I help organizations by assessing their current situation, analyzing data, and developing a road map to increase efficiency, save money, and move towards achieving the goals set.

Business Description is a performance management-consulting firm providing training, tools, resources to improve your organization.

The term 'BrandedWorld' is used to describe an organization. All organizations have the potential to be a BrandedWorld. Some work to achieve it while others are not aware of it.

The BrandedWorld Framework is the model we developed to analyze, synthesize, and filter data through to better understand an organization’s performance level. The seven Axioms that make up the model are universal to organizations of all sizes.

The BrandedWorld Framework is scalable across all sectors of industry and all organization types. Is your organization performing well in all seven Axioms? Where can it improve?

From our extensive research, we have found that all organizations, (public, private, non-profit, government) are made up of seven universal truths, or what we call Axioms. Organizations need all seven of the Axioms performing at high levels to really thrive.

We then studied these Axioms and quantified them to be able to analyze how an organization was performing. Each Axiom can be scored independently, with the total being an index score. Our product, BrandedWorld Score provides both a broad picture and detailed analysis on what is working and what is not working for your organization.

My Skills


Profile Questions

What are 3 attributes you need to be successful in your industry?

Three of the top attributes needed to be successful in the management consulting industry are: Integrity: doing what you say you will do, keeping your word, and providing exceptional value is absolutely critical. Humility: being able to listen to a client's problems and fears, and feeling confident enough to know that while you may not be a true expert in their field, you can learn from them and still provide them with the training, skills, knowledge, and tools to help them succeed. Honesty: clients wil not always like what the recommendation is, however by being honest you can help them overcome and grow much faster. While tough to hear, honesty is usually the best strategy.

How are you different than others in your profession?

My background is very unique in that what I studied in school (landscape architecture) fueled my passion, curiosity, and determination to focus on helping entrepreneurs and executives develop and grow long lasting, sustainable companies. Having a design background combined with a passion for business has allowed me to use my creativity to the fullest. I not only help clients envision a future, I can show them the future they dream of through sketches, renderings, and other media. Then, we can write up plans, set goal and objectives, and execute, measuring and analyzing along the way. Performance management is something that fascinates me and is an area that I can grow with, both personally and professionally.

What are your biggest professional influences (books, mentors, events)?

To answer this question may take a while as there have been so many books, mentors, and events I have attended that have influenced my professional career. My all-time favorite entrepreneur is Sir Richard Branson. A couple of my all time favorite books include 'Mavericks at Work,' 'Pitch Anything,' and 'New Sales. Simplified.' See more of my favorite books, mentors, and influencers at


CEO, Founder at BrandedWorld Capital

October 2012 - Present
BrandedWorld Capital is a strategic management-consulting firm focused on increasing an organization’s value through, asset creation, asset management, and framework strengthening.

Products in Development
Creating a proprietary scoring system for the BrandedWorld Framework to assess organizations and identify areas for continuous improvement

Executive or Entrepreneur: Profile Assessment is a tool focused on an individual's strengths within a business environment.

BrandedWorld Strategy Guide is a workbook that walks an organization through the 7 Axioms, identifying areas to increase value and strengthen the brand.

Associate Planner at Parsons

April 2009 - November 2013
As an Associate Planner, I assisted in leading cross-functional teams of planners, engineers, and architects to produce high quality technical documents. Overseeing production and maintaining quality, my work focused on continuous improvement, process efficiency, and systems creation, as well as report writing, site programming and analysis.

Assistant Project Manager Tasks
- Oversaw and managed all aspects of the contract
- Coordinated and managed production of a highly technical, cross functional team to produce high quality documents on time and within budget
- Responsible for pricing proposals, ODCs, and Technical Management Approach Plans for Task Orders
- Updated and maintained accurate project schedule versus the preliminary schedule
-Responsible for tracking Earned Value for Task Orders (TO), checking percent complete against each task to determine physical percent complete overall.

Outside of those responsibilities, I was actively involved in business development, researching pre-solicitations and sources sought opportunities. Worked closely with senior team members to analyze and evaluate opportunities at bi-monthly meetings, brainstorm new marketing strategies, potential partnerships, and ways to further promote the Parsons brand locally. Also work with senior team members to write proposals in response to RFPs.

I served as Safety Chair for the Parsons Safety Committee in the Honolulu office. I led the committee to define and establish participation metrics, analyze that data, and used it to increase the overall level of safety awareness through strategic campaigns that aligned with employees interests at the office.

Planner at JZMK Partners

October 2007 - April 2009
At JZMK, I was a planner, assisting the Project Manager with tasks such as conceptual design, schematic design, illustrative master plans, putting together concept books, design guidelines, and running stats. Outside of those responsibilities, I also was a member of the Professional Growth Forum, a member on the LEED sub-committee, and contributor to the development of the brand.

Landscape Designer at Susan Black & Associates

May 2003 - August 2006
As a landscape designer, I worked closely with senior staff members to provide conceptual master plans, illustrative and schematic plans for private residences, cities, and public schools and colleges. I also worked as a facilitator to conduct public meetings and discuss ideas and concepts from the public. I was called upon to produce computer graphics and models for presentations and marketing materials.


California State Polytechnic University-Pomona

Field of Study: Landscape Architecture

Washington State University

Degree: Bachelor's
Field of Study: Landscape Architecture, International Business, Entrepreneurship


Lean Six Sigma Black Belt

Authority: Villanova University
Start Date: Oct 01, 2012

Six Sigma Greenbelt

Authority: Villanova University
Start Date: Sep 01, 2012

Lean Six Sigma

Authority: Villanova University
Start Date: Jun 01, 2012

Executive Certificate in Leadership & Management

Authority: University of Notre Dame Mendoza School of Business
Start Date: Jan 01, 2012

Advanced Negotiation

Authority: Washington State University School of Business
Start Date: Feb 01, 2007



Publication: BrandedWorld Capital Official Website
Date: Apr 10, 2014
The BrandedWorld Blog discusses business topics surrounding the BrandedWorld Framework and the Seven Axioms: Passion, Mission, Story, Designed Experience, Culture, Metrics, and Platform Development.

Personal Blog

Date: Dec 18, 2008
Since late 2008, I have made a conscious effort to blog on the topic "business development for the service industry." The goal of the blog is to provide a resource for service industry professionals as well as entrepreneurs entering the industry. I am passionate about helping service industry-based businesses create a stronger business model through business development, strategy, and identity techniques that build a solid foundation and a brand beyond that of the entrepreneur. 2013 - The blog has now shifted to a more personal blog as a platform to showcase my work, record my experiences, and share research I have done on topics that interest me greatly.

Featured Platinum Expert Author

Publication: Ezine Articles
Date: Jun 21, 2008
Benjamin contributes to the community on a variety of topics including business development, branding, marketing, goal setting, and success.


Contact Information

Chicago, IL

Benjamin's Badges

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