About Me

Before co-founding How To Who, Inc., Candis had 13 years experience at Synecticsworld, Inc. in strategy, group creativity facilitation, consumer insight research, new product invention, business process innovation, and developing custom workshops. She developed the Synectics Leadership Coaching Program. Her clients included IBM, Nabisco, Burger King, HBO, and Bank of America.

Prior to Synecticsworld, Candis held a broad range of sales and marketing positions during 19 years in the F500 information technology industry – sales, sales management, channel strategy, PC product management, corporate positioning and strategy, and global technology planning.

Candis has guest-lectured at the Harvard Business School on the group creative process. She was a member of the Harvard Business School research team studying factors that influence team effectiveness and creativity. [August 2002 Harvard Business Review, “Creativity under the Gun” and The Progress Principle, by Amabile & Kramer, 2011]

Business Description

Relationships are the very lifeblood of business. When we learn and pay attention to how relationships operate, we are amazed at the results we experience.

Besides, it makes work so much more enjoyable!

How To Who helps companies imbue the skills and tools of effective relationships and gain the perspective of looking at business through the lens of relationships.

We offer custom workshops for organizations that need to enhance skills both internally and in their client-faced operations. Typically, we follow our workshops with personalized championing to support people as they integrate their skills.

Profile Questions

How are you different than others in your profession?

How To Who is different because we tell how to build effective business relationships, as contrasted with telling you what to do. For example, we share the elements that build trust, as contrasted with telling you simple to be sure to build trust.


Contact Information

Wales, MA

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