Giselle has worked in Internet Marketing in one form or another since 1995. Before that, she worked in traditional marketing, promotions, hospitality, event planning, retail and broadcast media. She's the Official Blog, Newsletter and Social Media Manager for Greater Phoenix SCORE. She helps businesses increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.
Social media strategic planning
Social media tactical planning
Social media setups
Social media training
Social media implementation
Jump-Start Follower Builder
Social media coaching
What do you like most about your profession?
I help small business owners by being their tour guide in the rather overwhelming world of social media marketing.
What questions do clients most commonly ask you? How do you respond?
Where do I start? Start with a plan. What are your goals & objectives? Clearly define your target market. Do some research and figure out where they're hanging out the most on the social networks and start engaging them!
Describe a recent client engagement or project.
I helped the owners of Fix My RV, a mobile RV mechanic to get on the first page of Google by teaching them how to blog and use content marketing and social media marketing. They got a call from someone who needed their RV fixed at the NASCAR race at Phoenix International Raceway. Imagine him driving in with his brightly colored Fix My RV truck at the track!
What are 3 attributes you need to be successful in your industry?
Keeping up with the constant changes in the social media networks. Being able to train and work with all different types of people and the different ways they learn technology.
What are the most important things to consider when hiring a service provider in your field?
Do they really know what they're doing? Just because you know how to post on Facebook, doesn't mean you know how to market on Facebook. Will they not just build you a WordPress blog, but will they teach you how to maintain it and blog regularly. They cannot sell you Facebook likes or Twitter followers. That's not going to help you.
How are you different than others in your profession?
I focus on training the people who are not very computer literate. My philosophy is that any business can take control of their own marketing. There's no way I can know your business like you know your business. I can teach you how to blog, grow your following and then manage your social media in 30 minutes a day!
What are your biggest professional influences (books, mentors, events)?
Jay Baer, "Youtility" Gary Vanerchuk, "Jab, Jab, Jab, Right Hook"
How do you typically handle disagreements with clients?
Fix the issue.
Adjunct Faculty at Phoenix College
June 2014 - Present
Teaching a social media marketing class starting in Sept. Only $81/credit hour = $243
Click here for information and to register: http://bit.ly/SMMClass
Social Media Marketing Strategist, Trainer and Coach at AZ Social Media Wiz
November 2011 - Present
Social media marketing consulting and training
Internet Consultant at Creative Eye Marketing
April 1995 - June 2003
A pioneer consulting firm specializing in website design, custom graphic design, desktop publishing, SEO and Internet marketing services.
- Designed websites for clients from various industries including CPAs, insurance companies, Realtors, restaurants, non-profit organizations, retail, interior designers, newspapers and chiropractors
- Produced and presented seminars on the potential of the Internet
- Taught and translated Spanish
- Edited, designed and published newsletters for several organizations
- Designed and published the membership directory for the North Dade Chamber of Commerce and set up their website
Green Mountain College
Field of Study: Business Management/Marketing
Degree: NY Regents Degree
Field of Study: General Studies
Certified e-Commerce Specialist
Start Date: Oct 01, 2010
Certified Internet Webmaster
Start Date: Oct 01, 2010
Spanish - Argentinian
Proficiency: Native or Bilingual Proficiency
Proficiency: Limited Working Proficiency
Deo Volente! (God Willing): Love in the First Century
Publication: WestBow Press
Date: Jul 13, 2011
Award-winning historical novel set in 1st Century Italy. 5-star reviews! $1 from the sale of each book - no matter what format, benefits StreetLight USA to help eradicate child sex slavery.