Introduction

About Me

As an engineer with over 25 years of engineering, marketing, sales, training and consulting experience, I’ve learned that intelligent marketing combines analytical process with strategic and creative thinking to capture attention, stimulate the senses and stir the soul through visual, auditory and tactile imagery.

To that end I have created an innovative experiential communications design consultancy with a simple premise—engineer communications that connect: physically, rationally and emotionally.

We help consumer, business-to-business, industrial, and professional services organizations worldwide swiftly grow and enhance their return-on-investment. We accomplish this by engineering a proprietary and sustainable brand position and creative strategy then multi-dimensionally stream behavior-affecting messages at the right time in the right format to each brand touchpoint for a total communications experience.

Our broad portfolio of Engineering, Management Consulting, Marketing Communications and Workforce Development services can be customized to focus on an individual application or integrated into a holistic organizational solution.

Specialties: Problem solving, consultative sales, integrated marketing communications, CAD, engineering, practical and efficient design, training development, strategic planning, market research, competitive analysis, analytical, detailed oriented

Business Description

Mountain Stream Group is a multidiscipline communications consultancy. Our mission is simple: help businesses achieve success by engineering communication that connects them to their stakeholders, physically, rationally and emotionally.

Since 1993, we've been blending engineering, management consulting, marketing communications, and workforce development services to provide organizations a singular place to obtain a cohesive, consistent brand message for all their brand touchpoints; a multi-dimensional message stream that creates a physical, rational and emotional connection between your stakeholders and your brand, products or services; causes action; and results in issues/challenges/problems being answered.

SERVICE OFFERING: (Services as shown on mosiacHUB)

Business Consulting
-- Business Consulting / Planning
-- Market Research
-- Project Management

Marketing & Advertising
-- Advertising
-- Branding
-- Copywriting
-- Event Planning / Promotion
-- Graphic / Print Design
-- Marketing
-- Public Relations
-- SEO
-- Social Media

Sales & Business Development
-- Business Development
-- Pricing

Web & Mobile
-- Web Design
-- Web Development

You can find more services at our website.

My Skills

competitive-analysis
market-research
strategic-planning
integrated-marketing
fluid-power
consultative-selling
troubleshooting
b2b-marketing
mechanical-engineering
pneumatics
hydraulics
strategy
business-development
engineering
product-development
selling
management
manufacturing

Profile Questions

Describe a recent client engagement or project.

For an entrepreneur we conducted market research to help them determine market potential, threats and opportunities for their services — how best to position them in the marketplace. After completing the market research we helped them develop a business plan, create name for the business and designed their company logo.

What are 3 attributes you need to be successful in your industry?

Patience. Persistence. Passion. Solving a client's problem(s) requires a systematic process. Blending art, science, passion and persistence. One that applies Einstein’s adage. "We can’t solve problems by using the same kind of thinking we used when we created them." It involves curiosity to learn how the world works. How your business works. Objective data analysis. Practical, efficient and creative application of common sense principles to YOUR specific situation and needs. Testing hypotheses. Performing experiments. Continuously fine-tuning course direction based on measured results. Last, but not least, the persistent desire to see clients succeed. Last, but not least, the persistent desire to see clients succeed.

Do you have a favorite story from your work?

A small, 50-year-old manufacturer faced several years of flat sales, poor morale and a parent imposed 5-year revenue goal of 20 million dollars. By launching a new product along with creating a new brand identity and marketing communications program that communicated their staying power, we were able to generate greater market awareness for their company and products. Distributor and employee morale improved almost instantaneously. Sales grew 31%, and run rate increased by $1.2 million within 18 months of implementing these new initiatives. These results proved to them an investment in new, integrated and unique communication is more than offset by increased morale, sales, productivity and profit performance.

Work/Experience

President & CEO at Mountain Stream Group, Inc.

January 1993 - Present

President at Fluid Power Technologies International

January 1992 - January 2009

Western Region Sales Manager at Taiyo America, Inc.

January 1990 - January 1992
Taiyo America was the US operation of a Japanese pneumatic fluid power products (solenoid, manual and mechanical control valves, air motors, NFPA cylinders, filter-regulator-lubricators) manufacturer.

Managed a 11-state Western United States region including Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming. Customer base consisted of fluid control distributors and original equipment manufacturers (OEMs).

Duties included identifying potential distributor partners and establishing a distributor network for the region; provide technical assistance with products, and conduct market and product training; identify potential OEM accounts and assist distributor network in acquiring these OEM accounts.

Key achievements include:

• Doubled territory sales.

• Created and managed a successful marketing communications campaign.

• Designed several products, including ultra-low friction cylinder with hollow rod for use on glass cutting machine, a guided cylinder for metal saw, and a PCB-mounted valve manifold. Function included creating technical drawings, selecting materials, sourcing vendors, and assembling product.

Territorial Sales Manager at American Fluid Power Company

January 1988 - January 1990
American Fluid Power (AFP) was a Chicago-based distributor of hydraulic and pneumatic fluid power components and systems. During tenure:

• Provided product and technical support to original equipment manufacturers (OEMs) and end users (MRO) using consultative selling techniques.

• Researched and implemented new computer system to increase purchasing and inventory efficiency.

• Negotiated and acquired co-op marketing funds from represented manufacturers for the AFP's participation in Plant Engineering Week. Designed and built exhibit. Managed all aspects of exhibit.

Midwest Region Sales Manager at Asco Joucomatic

June 1986 - July 1988
At the time, the company was known as Joucomatic Controls—a French manufacturer of process control valves and pneumatic fluid power components (solenoid, manual and mechanical control valves, cylinders, filter-regulator-lubricators). Now known as ASCO Numatics, a Division of Emerson Electric.

Managed a 10-state Midwest region including Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, North Dakota and South Dakota. Customer base consisted of process/fluid control distributors and original equipment manufacturers (OEMs).

Duties included identifying potential distributor partners and establishing a distributor network for the region; provide technical assistance with products, and conduct market and product training; identify potential OEM accounts and assist distributor network in acquiring these OEM accounts.

Key achievements include:

• Doubled region sales during my tenure.

• Developed a 2-day national product training program for distributors.

• Developed and managed a successful marketing communications campaign.

• Represented the US operation at the company's international product design and development meeting. My presentation proposed the integration of semiconductor chips into the valves to measure a wide range of information, including flow, temperature and pressure, and provide operating and diagnostic data to central computing system. Additionally, it proposed the miniaturizing of valve envelope dimensions while maintaining or increasing the flow rate.

Regional Sales Engineer at ASCO Valve

January 1984 - June 1986
ASCO (Automatic Switch Company), a Division of Emerson Electric, is the manufacturer of solenoid valves, pressure switches and electrical lighting contactors and transfer switches, and today pneumatic fluid power components.

Managed a 3-state (East-Central Illinois, NW Indiana and SE Michigan) territory with a customer base consisting of electrical supply and process/fluid control distributors, original equipment manufacturers (OEMs) and electrical and mechanical consulting engineers.

Duties included working with distributor personnel to better manage the inventory, provide technical assistance with products, and conduct market and product training; manage and grow existing OEM accounts and acquire new OEM accounts; and provide product specification assistance for consulting engineers.

Key achievements include:

• Increased a distributor’s sales from $450,000 to $800,000 in 18 months, and region sales by $1+ million in the same time frame.

• Solved a major air compressor manufacturer’s warranty claim problem, which resulted in a $480,000 annual savings along with reducing production man-hours.

Customer Service Representative at ASCO Valve

February 1983 - January 1984
ASCO (Automatic Switch Company), a Division of Emerson Electric, is the manufacturer of solenoid valves, pressure switches and electrical lighting contactors and transfer switches, and today pneumatic fluid power components.

Provided technical product assistance to distributors, OEMs and electrical contractors along with processing sales orders. Closed a $65,000 order over the phone after being on the job only 4 months. Was promoted to regional sales engineer after 10 months. Earned the 2nd highest score — at the time — in company history on Valve and Pressure Switch education exam.

Education

University of Wisconsin-Platteville

Degree: BSME
Field of Study: Mechanical Engineering, Minors in Math & Business Administration

Mid-Valley Vocational Center

Field of Study: Mechanical Drafting

Central High School

Honors/Awards

Tower Award

Issuer: Business Marketing Association
Date: Dec 15, 2017

Publications

Content Marketing: Tips from your peers on making use of internal resources

Publication: MarketingSherpa
Date: Mar 25, 2014
A blog post from MarketingSherpa. I was quoted with regard to the issues and challenges small companies, especially manufacturers, have with respect to generating content. In particular how to gain insight from engineers.

Radio Interview

Publication: BLT - Business Life Transition Radio Show on Blog Talk Radio
Date: Mar 17, 2014
Discussion about STEM education and manufacturing with Jan Marino and Brian Basilico. Give it a listen at Linked 'N Chicago.

Marketing is an investment in your company’s future success! But there’s more…..

Publication: Linked 'N Chicago Networking Group
Date: Jan 19, 2014
An article about the importance of closing the loop on a company's marketing program and a 5-step outline on how to gain critical business intelligence to reduce or eliminate marketing waste and improve its efficiency and effectiveness.

Fluid Power Fundamentals: More Educational Institutions Needed Now To Educate Workforce

Publication: Today's Fluid Power
Date: Dec 01, 2009
An article in the now defunct Today's Fluid Power magazine discussing the need for more educational institutions teaching fluid power fundamentals in order to help the fluid power industry survive.

Introducing Fluid Power to Younger Students Is One Way to Stave Off Extinction

Publication: Today's Fluid Power
Date: Sep 01, 2009
An article in the now defunct Today's Fluid Power magazine discussing the need to for to start that education at a younger age in order for the fluid power industry to survive.

Oh No! Ensure All of Your Safety Bases Are Covered with a Well-Designed Operator’s Manual

Publication: Compact Equipment
Date: Apr 01, 2007
An overview article about why it is important to implement the ANSI Z535.6 standard for developing well-design technical and operations manuals along with some basic rules in the standard.

Eeney Meeney Miney Moe

Publication: Compact Equipment
Date: Sep 01, 2004
Article about the available types of hydraulic motors and how to pick the appropriate one for the application.

Don't Gripe about Math Scores; Boost Them!

Publication: Design News Magazine
Date: Sep 01, 2003
Article in Design News' Rant Section about the need for companies to get involved in teaching math and science to our children.

Location

Contact Information

376 E. Jefferson Ave., POB 549
Hampshire, IL
Phone: 847 453 8895

Jeff's Badges

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