Asia-focused digital marketing (online and mobile), media buying/planning, online PR consulting, web portal and application development as well as a highly rated speaker and trainer. Working mostly with Fortune 500s and other public listed companies, government bodies and dotcom startups.
+ digital marketing strategy (online and mobile)
+ digital media buying/planning
+ lead generation
+ web site development and management
+ web site activity performance measurement and analysis
+ eCRM database management and segmentation
+ search engine marketing and optimisation
+ web 2.0 / social media
+ online public relations and reputation management
+ online / mobile media buying
+ content translation / localisation
+ email marketing
+ mobile marketing
+ web-enabled software application development
Advisor at American Express OPEN Forum
December 2013 - Present
Director, Digital Strategies at FXPRIMUS
March 2010 - October 2013
FXPRIMUS is the fastest growing Forex broker in Asia and will soon list on the Singapore stock exchange. Jeff had three primary responsibilities:
1. To ensure the FXPRIMUS websites deliver a world-class user experience.
2. To guide the creation, development and promotion of the FXPRIMUS brand through digital media.
3. To direct the development of "industry first" online marketing tools to enhance and support the continued business growth of FXPRIMUS clients and partners.
Chief Guru, Asia & Co-Founder at Web Guru Asia
February 1997 - Present
Jeff is responsible for all of Web Guru Asia's activities in Asia. He is involved in selling, conceptualising, strategising and overseeing the implementation of such solutions for more than 150 clients in 15 countries.
Client work includes projects for HSBC, Sony, BMW, Walt Disney, Singapore Airlines, Singapore Tourism Board, Malaysia Airlines, TimeWarner, CNBC, Pepsi and many other multinational and public-listed companies and organisations in the region. This includes award-winning work recognised at the Asia-Pacific regional level for Singapore Airlines and Malaysia Airlines.
Jeff is also a recognised expert and thought leader in Internet marketing, online public relations and digital branding in the Asia-Pacific region. He brings his years of practical experience to bear in running his own training sessions for corporations such as HP, Microsoft and TimeWarner as well as participating as chairman and/or speaker at a variety of industry conferences and seminars in Kuala Lumpur, Singapore, Hong Kong and Thailand over a 10 year period, including the prestigious ad:tech Singapore Digital Marketing conference.
He is always a highly-rated speaker, presenter and trainer, often ranked as the top speaker at conferences and seminars.
Partner at Bardmoor
January 1993 - January 1997
Import/export between SE Asia and the US plus some retail in SE Asia.
Manager at Accenture
January 1984 - January 1992
Management Information Systems Integration consulting.
Field of Study: Chemical Engineering
Kuala Lumpur Malaysia