Introduction

About Me

MindShuffle offers custom marketing strategies to solo practitioners and small businesses on a retainer on project basis. We're your communication partner as your business grows and changes.

> integrated marketing strategy
​> personal & business branding
​> social media community management
​> web site development
> content marketing
​> collateral development
​> public relations & publicity
​> event management
> speaking engagements & marketing education

Marketing is about bringing awareness of your brand - your company's personality - to the community. As a small business, your neighbors are your customers, so it's vital that the community you serve knows who you are.

​At MindShuffle, we've created The MindShuffle Way, which simplifies the process of establishing your business as a "friendly face" in the neighborhood. We take care of all the complex stuff; but with The MindShuffle Way, you understand the reason behind each strategy, so you're comfortable with the process. It's specialized marketing excellence combined with clarity and direction. Uniquely MindShuffle.

Business Description

MindShuffle isn't your typical marketing company. You'll receive the high-quality, personalized service you expect from a boutique firm, and a guide who will show you why integrated marketing is a smart choice for your business. Pushing your organization to the next level is daunting. We're here to help you move forward with confidence and knowledge.

My Skills

marketing
branding
social-media
content-marketing
collateral-development
internet-marketing
public-relations
event-management
copywriting
proofreading
public-speaking
customer-service
team-building
business-development
health-care
elder-care
case-management
small-business
non-profit
not-for-profit
start-up
entrepreneur
solopreneur
sole-practitioner
marketing-communications
marketing-strategy
advertising
media-relations
sales-management
online-marketing
social-media-marketing
social-networking
email-marketing
community-outreach
writing
editing
event-planning
program-development
customer-relations
account-management
leadership

Profile Questions

What do you like most about your profession?

I love working with clients and "see the light come on," or, watch people find their success. To provide help and guidance to people who are anxious about pushing their business and of using new tools that seem so daunting is rewarding; it's my passion. It's my job to simplify this process so clients can promote their business confidently and continue with the business at hand: their business!

How are you different than others in your profession?

MindShuffle concentrates on working only with solopreneurs, small, independent businesses and non-profits who are interested in and capable of seeing true change happen quickly. Services are focused on helping guide clients to success by educating them on and simplifying the marketing process, which can be overwhelming for non-marketers.

What are your biggest professional influences (books, mentors, events)?

I love reading Seth Godin's work (his blog is outstanding). I also enjoy reading work by Ann Handley, Bryan Kramer, Mark Schaefer, Mike Moran, among so many others. There are so many fantastic thought leaders in the marketing realm; I discover new mentors to follow each day! I also love listening to podcasts. I especially enjoy Big Value Big Business with James Lynch; The Marketing Companion with Mark Schaefer and Tom Webster; The Enchanting Lawyer with Jacob Sapotchnik; Social Media Marketing with Michael Stelzner; and This Old Marketing with Mike Pulizzi and Robert Rose.

Work/Experience

Owner at MindShuffle, LLC

April 2014 - Present
MindShuffle is a marketing company that specializes in helping solopreneurs, small businesses and not-for-profit organizations discover their voices and share them with the world through customized integrated marketing strategies. MindShuffle will change the way you think about marketing.

Community Outreach and Education Manager at Home Helpers

June 2012 - May 2014

Director of Sales & Marketing at The Arbors at Buck Run at Morningside Management, LLC

December 2010 - January 2012

Director of Community Relations at Chelsea Senior Living

April 2010 - December 2010

Geriatric Care Manager at Aging Advisors

October 2009 - April 2010

Director of Community Relations at Abrams Hebrew Academy

September 2008 - April 2010

Owner/Principal Resource Consultant at Beacon Senior Resources

December 2007 - November 2008

Admissions Counselor at Paul's Run Retirement Community

January 2007 - December 2007

Community Relations Specialist at Atrium Village

January 2003 - January 2005

Account Executive & Media Relations Specialist at Bonnie Heneson Communications

January 2001 - January 2003

Education

Rutgers Center for Management Development

Degree: Mini-MBA
Field of Study: Digital Marketing

National Resource Center on Supportive Housing and Home Modification at the University of Souther...

Degree: Executive Certificate
Field of Study: Home Modification

Goucher College

Degree: B.A.
Field of Study: Communication with focus on Interpersonal Communication

Framingham High School

Degree: High School Diploma

Honors/Awards

Chairperson of the Year, Public Relations Committee

Issuer: Reisterstown-Owings Mills-Glyndon Chamber of Commerce
Date: Feb 11, 2004

Languages

Spanish

Proficiency: Limited Working Proficiency

Publications

MindShuffle

Publication: Jessica Federman
Date: Feb 01, 2014
Visit my blog regularly for thoughts about our digital world, trends and tips you can use to market your business, and other musings!

Location

Contact Information

Bucks County, PA
Yardley, PA
Phone: 267-981-2031

Jessica's Badges

Login to Business.com

Social Login
Login with Your Account
Forgot Password?
New to Business.com? Join for Free

Join Business.com

Sign Up with Your Social Account
Create an Account
Sign In

Use of this website constitutes acceptance of the Terms of Use, Community Guidelines, and Privacy Policy.

Reset Your Password

Enter your email address and we'll send you an email with a link to reset your password.

Cancel