Over the centuries, the aim of bells and whistles has been to attract attention, communicate and on occasion gain a competitive edge by frightening the competition. More recently the term bells and whistles has been typically attributed to additional features, differentiating attributes, facilities needed in special circumstances and additions that make things more commercially attractive. Nothing has changed as Bells and Whistles still accomplishes all these aims by defining, developing and manifesting your competitive edge through innovative and effective marketing and communications solutions.
You could do with those extra bells and whistles when next you’re considering a strategic marketing plan, or when you need additional resources to help restore your marketing focus.
Bells and Whistles specialise in emerging technologies plus the leisure and financial industries. Founder John Eustace is cognisant with the needs of small businesses in addition to the aspirations of the corporate and government sectors. He has built an acknowledged reputation for results, client service, ethical professionalism and earned multiple industry and national business awards.
Standardised marketing formulas and off-the-shelf plans can never depict your individual corporate culture, neither will they sustain tangible business benefits. Your dynamic market position and competitive business methodology alone set you apart. When your audience recognise and value your true point of difference, you and your enterprise will prosper.
Specialties: Our service mix encompasses all the bells and whistles you need to make you and/or your enterprise rich and famous.
Media & Public Relations
Corporate image development
Marketing plan preparation
Web content development
Social Media integration
...making people rich and famous!
What do you like most about your profession?
I enjoy contributing to the commercial success of others, by ensuring that the marketing strategies they employ are only those developed to achieve their intended objective.
What are 3 attributes you need to be successful in your industry?
Creativity, Creativity and Creativity
What are the most important things to consider when hiring a service provider in your field?
A fit with your own aspirations, and a broad understanding of the commercial issues you need to manage.
How are you different than others in your profession?
My approach is never governed by any medium, technique or technology that I am familiar with. I never attach a restrictive prefix to the word “Marketing,” as that can only ever dilute its value and limit you possibilities.
How do you typically handle disagreements with clients?
Once in a decade I come across an individual who can’t (or maybe wont), appreciate the value of what I can do for them, they oppose the strategy and/or approaches that I recommend. Under these disagreeable circumstances, I simply part company, as there is no value to either party in trying to continue.
Group Leader - 4Networking Chatswood at 4Networking Ltd
April 2015 - December 2016
Online networking is great, but the life-blood of your business is face-to-face appointments. Every 4Networking breakfast meetings gives you 3 ten minute appointments with people you choose…at events you choose. Why not invite target prospects along to a breakfast event for a great ‘neutral territory’ meeting?
Our network of breakfast groups is growing with new groups opening across Australia. Each group meets fortnightly, it's easy book yourself in. With a 4Networking Passport you can visit any meeting of any group.
Contributor (Expert) at mosaicHUB
January 2014 - Present
mosaicHUB is an online platform that helps businesses find expert service providers and pose the questions they need answered to conduct their business professionally, productively & Profitably.
President/ Secutery Treasurer/ Growth Coordinator & Mentor at BNI Business Networking International
August 2007 - Present
Owner at BOX$MART Carton Rental
January 2005 - April 2013
Boxsmart Carton Rental reduces the stress and expense of moving with free box delivery plus all you need to pack, move or store. This CRI Certified Carbon Neutral company hires and sells moving cartons and ‘Pre Green’ packaging material. With the largest selection of cartons and the widest service area Boxsmart supply everything to protect your valued positions, and protect the environment too. Eliminate time wasted searching for boxes or shopping for wrapping, simply depend on Boxsmart’s free box delivery and prompt collection throughout Sydney Newcastle, Wollongong the Blue Mountains, the NSW Central Coast, Southern Highlands and beyond. Return used cartons for environmentally responsible recycling and your refund
Owner - Communications & Media Strategist at Bells and Whistles Marketing Pty Ltd
January 2001 - Present
making peope rich and famous!
Sales & Marketing manager at Laservision
November 1990 - January 2002
Laservision is a world leader in Entertainment Communications. Known for our work in Attractions, Special Events and Architectural Lighting, our original creations are enjoyed by tens of thousands of people around the globe each night. From a one night Special Event to a permanently installed Attraction, Laservision has an enviable track record.
Manager, Strategic Market Development at Bull Information Systems
January 1987 - January 1990
Major International computiung company
Previously known as Honywell Bull and Honeywell Infromation Systems
Optimisation of long-term market share and revenue in emerging technology and new markets. Accountable for defining, planning, developing and coordinating the implementation of product and market entry opportunities to position for future growth.
National Marketing Manager (AUS & NZ) at TA Triumph Adler (Adler Business Machines)
January 1986 - October 1987
NATIONAL MARKETING MANAGER - ADLER BUSINESS MACHINES
Develop, implement and monitor all national marketing programs to achieve market share, revenue and profit objectives. Liaise with overseas and local senior management, distributors and key accounts to develop new business opportunities. Select and direct product management and support personnel. Manage state sales operations; inventory forecasting, advertising and sales promotion, product and sales training, market research, pricing and competitive analysis. Performance analysis of product by branch and distribution channel. Continuous reviews of industry trends and recommend policy, marketing and business plan changes. Prepare research data, statistical and financial recommendations for business plans. Source and evaluate new product to compliment existing ranges.
ACHIEVEMENTS: Development and adaptation of sales, distribution and customer service infrastructure and procedures in support of new product ranges and an enlarged national reseller networks (AUS & NZ). Increasing profit and commercial market penetration in proprietary, and agency ranges. Lifting brand/corporate awareness from below 30% to over 80% in target markets through effective corporate communications, dealer merchandising and advertising.
Marketing Services Manger at Fordigraph Rexel (OFREX Group)
January 1982 - January 1986
NATIONAL GROUP MARKETING SERVICES MANAGER 1984 – 1986
(Promoted October 1984) Accountable for both operating divisions of Fordigraph with extended responsibilities for the Fordigraph’s direct sales and government business equipment division in addition to Rexel office products wholesalers and dealer sales.
ACHIEVEMENTS: The successful melding of two fundamentally dissimilar product ranges and distribution channel infrastructures. The significant improvement of customer service levels.
NATIONAL MARKETING SERVICES MANAGER 1982 – 1984 (REXEL OFFICE PRODUCTS DIVISION)
Assisting in the development of marketing plans. Product sourcing, costing and forecasting and the development of marketing programs for new and existing products. Conducting sales force and reseller product/sales training programs. Direction of outside suppliers’ i.e. local manufacturers, advertising and PR agencies, exhibition contractors and printers. Organisation and management of trade events, sales conferences, product launch programs, corporate communications and brand awareness building.
ACHIEVEMENTS: Building a national office products company and positioning Rexel as a major industry supplier, from a two-man start-up enterprise in an oversupplied, fiercely competitive market. Successfully launching Derwent Artists supplies and Rexel computer products.
STUDIO PRODUCTION MANAGER & ART DIRECTOR at ALBERG, FOSTER, COLE & ASSOCIATES
January 1980 - January 1981
Responsibilities included client liaison, supplier co-ordination, project costing, production co-ordination, art direction, studio management, and artist supervision. General studio administration, product design, packaging design and production. brochures, point of sales. catalogues, audiovisuals and advertising campaigns. Clients included Dunlop- Slazenger, Hoover, Beiersdorf & Philips.
Twickenham College of Technology
Field of Study: Exhibition, Museum & Gallery Design
Degree: GSE "O" & "A" Levels
Field of Study: Art History, Criticism and Conservation
St Nicholas C of E School
Field of Study: English Language and Literature/Letters
Most outstanding entertainment web site
Issuer: Web Marketing Association [WMA]
Date: Feb 01, 2001
Extract from Hansards... http://www.parliament.nsw.gov.au/prod/parlment/hansart.nsf/V3Key/LC20010228025
Best Asian Business Activity in Australia
Issuer: Charlton Communications Pty Ltd. (Business Asia)
Date: Oct 01, 1999
Award winners seal new deals in region.
Best Use of Australian Technology in Asia
Issuer: Business Asia News Magazine
Date: Aug 01, 1999
Laservision steals the show. http://www.thefreelibrary.com/Laservision+steals+the+show.-a055143065
Inaugural "Australian Exporter of the Year"
Issuer: Australian Institute of Export
Date: Oct 01, 1997
Presented by the Federal Minister for Employment, Workplace Relations & Small Business The Honourable Mr Peter Reith. Sponsored by Dept. of Industry, Science & Technology
Inaugural Australian "Entrepreneur of the Year" 1996/97
Issuer: Ernst & Young
Date: Jun 15, 1996
Presented by the Federal Minister for Science and Technology The Honourable Peter McGowan. Sponsored by Dept. of Industry, Science & Technology /AusIndustry
English - British
Proficiency: Full Professional Proficiency
Phone: 02 9416 1262