Lara runs Product Marketing at OCTOBOARD.com
Businesses work with Lara's team at OCTOBOARD to build dashboards and reports, to make smart decisions and share data with customers and internal teams.
These are some of the areas Lara has helped businesses with:
* Marketing agencies - automated client reports
* Billing and Finance - recurring revenue and subscription management
* Web Analytics - business data from Google and Yandex
* Paid Advertising - spending wisely on your campaign
* For Bloggers and Brands - smart blogging and brand engagement
* Email Marketing - managing all popular email automation platforms
Lara also runs Partnership programs at OCTOBOARD and enjoys yachting and photography.
OCTOBOARD - Business data analytics provider for Startups, SMEs and Marketing Agencies.
Startups, Marketing Agencies, Brands and Bloggers use OCTOBOARD to build dashboards and reports, to make smart decisions and share data with customers and internal teams.
What do you like most about your profession?
Making stuff happen, see results and positive outcomes for businesses and people.
What questions do clients most commonly ask you? How do you respond?
Q: How do I make sure my company uses your great data and the product? A: Do not talk data or features of the product. Show value that it brings, tell business how much money and time you save with OCTOBOARD, demo great use cases that we have built together - in Digital Marketing, Recurring Revenue analytics, Email Marketing - and invite everyone in your company to join and become part of the success story.
Describe a recent client engagement or project.
Saving 36.000 EUR per month for a marketing agency by setting up and automating marketing reports for 45 clients. Winning 5 more clients for that customer during the engagement and meeting awesome people in that business who I now call friends.
What are 3 attributes you need to be successful in your industry?
1. Listen, listen and then listen more 2. Understand customer business and make their goals your priorities 3. Like what you do. This way you will always outwork the rest.
What are the most important things to consider when hiring a service provider in your field?
High quality product and domain expertise
How are you different than others in your profession?
I want my customers to succeed MORE than I want to make money. Funny how it often turns out to be the way to make more in the end. Counter-intuitive, isn't it?
What are your biggest professional influences (books, mentors, events)?
Companies and bosses: Amazon, Salesforce, Virgin.
How do you typically handle disagreements with clients?
Remove emotions from the equation, align my position with customer goals and use logic and common sense.
Describe your proudest professional accomplishment.
The next one will be - Releasing OCTOBOARD for Agencies in 2017.
Can I try OCTOBOARD for free and start using my business data now?
Visit OCTOBOARD.com and signup. We have a FREE plan. No credit card required.
Digital & Social Media Marketing Specialist at OCTOBOARD
January 2016 - Present
Proficiency: Limited Working Proficiency
Proficiency: Professional working proficiency
Proficiency: Native or Bilingual Proficiency
Proficiency: Full Professional Proficiency