Introduction

About Me

With over 3 years of experience within the marketing function, having a proven track record in event and project management, advertising, relationship building and marketing communications to various levels of stakeholders.

Development and implementation marketing activities and communication campaigns within allocated budgets for product offers, corporate branding, raising brand awareness and visibility.

Execution of events (product launching, conferences, forums, corporate events, open days, co-hosted or sponsored events, roadshows and CSR) from planning to execution and floor management, including budget management and sourcing of required logistics and visibility materials appropriate for each type of event.

Manage communication with internal (staff) and external (suppliers, agencies, media and customers) stakeholders. Manage website content, social media and use of email and sms campaigns.

Brand management, campaign management, art direction for visuals and artworks. Production of marketing collaterals and deployment to customer touch points and other business units.

Communication with advertising agencies for briefing, design & development of all visibility materials, from product visuals to corporate artworks, TVC storyboards, radio scripts and annual report design.

Relationship building with channel partners for loyalty/discount programs implementation.

Opening, relocation and revamping of branches

Business Description

Bramer Bank is one of the fastest growing banks in Mauritius. The Bank has merged with Mauritius Leasing (ML), the leading asset finance provider in Mauritius, in May 2012. The merged entity is listed on the Stock Exchange of Mauritius.

The Bank is part of the British American Investment Group, a premier conglomerate in Mauritius that has interests in financial services, healthcare, trade & commerce, construction and tourism. Within the financial cluster, the Group operates banking, insurance, asset and wealth management, forex, Islamic finance, insurance brokerage, stock-broking and commodity and currency futures broking. The Group has an established presence of 40 years in Mauritius.

The Bank started operations in 1989 as the South East Asian Bank (SEAB). The banking entity was acquired by British American Investment in 2008, and became the Bramer Bank.

Over the years, Bramer Bank has been helping families, individuals, entrepreneurs and corporates alike to realize their ambitions. It has strong capabilities to build solutions around customer needs. The Bank offers a wide choice of financing, deposits and transactional facilities to meet personal and business requirements of the clientele. The Bank also operates leasing and micro-finance services, following its merger with Mauritius Leasing.

Bramer Bank has a wide network of 20 branches across the island in line with its mission to deliver proximity services to its customers. It also has a Private Banking Unit that caters for a high net worth segment.

Bramer Bank's International Business Unit operates a range of cross-border banking services, including project finance and finance syndication in view to meet the complex financing requirements of international investors and corporates.

My Skills

marketing
communication
social-media
events
conferences
corporate-branding
creative-branding
art-direction
account-executive
marketing-executive
media-management
trade-marketing
csr
customer-retention
customer-service
banking
financial-products-marketing
digital-marketing
brand-awareness
event-management

Location

Contact Information

Beau Bassin Mauritius

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