Introduction

About Me

Understanding the Marketing requirement, Business of clients, Target profiles, Market segments & running online initiatives.

• Assisting clients with defining their SEM strategies.
• Experience in managing large scale performance based PPC campaigns on enterprise level PPC management platforms
• Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns.
• Conduct keyword research as an input to clients' PPC programs.
• Making daily adjustments to PPC campaigns based on budget constraints, lead generation goals, cost-per-action targets and other parameters that clients specify.
• Provide regular reporting and recommendations to clients based on PPC program results.
• Monitor client conversion rates and optimize results through A/B testing and other KPI’s.
• Knack of implementing new technologies, automation capabilities that enhance SEM efforts.
• Coordinating and managing marketing campaigns on Google Adwords and MSN Marketing campaigns.
• Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns
• Track and update traffic patterns through PPC or cost per click, as well as Adwords Management
• Determine ROI on search marketing efforts
• Adding new keywords in the search engines, Search Engine Marketing skills
• Managing Google-Banner Ads (including client search strategies), Paid Search Campaigns; setting

SEM Expertise
• Search Engine Marketing (SEM), Google AdWords, Bing Ads & Facebook Ads
• Customize Reporting Dashboard: Quantify, Word Watch.
• Google DoubleClick Ad Exchange (AdX)
• Dynamic Search Ads, Product Listing Ads, Display & Search Remarketing
• Google AdWords Editor, Enhanced Campaign
• Call Tracking Metrics (Online Tool)
• Google Analytics, Event Tracking, Goal & Funnel setup.
• Google Tag Manager, URL Tagging, SEMRush Competitor Analysis Tool

https://adwords.google.com/professionals/profile/ind?id=016611904235761121872

Work/Experience

Google Adwords & Analytics Certified Consultant at FranConnect, USA

June 2013 - Present
• Strong online Advertising industry domain expertise.
• Knowledge of display ad-serving technologies, Online Display ad network and ad exchange platforms.
• Knowledge of DSP (Demand-Side Platform), RTB technology, Mobile/Video Campaign management
• Hands on experience in platforms like TURN, Appnexus, ReTargeter, AdRoll, Right Media Exchange
• Experience in AdWords platform; Display Advertisements
• Knowledge on third party ad serving concepts and tracking of impression pixels for the ads
• Strong understanding on how third party tags helps in delivering the creative’s at the publisher website and how impressions are measured
• Working knowledge in Flash, HTML, JavaScript
• Knowledge about Ad Servers – DFP, OAS etc

Responsibilities:

• Building advertising strategy for Advertisers.
• Reviewing Advertiser Product/Services and implementing tactics to build IO/Campaigns as per the budget allocated.
• Media Planning based on the Advertiser Product/Services.
• Work with Advertisers and Account managers.
• Provide Advertiser specific service on Demand-side platform such as Invite Bid Manager and Double click bid Manager.
• Serve as point of contact for AM for any escalation management and work as bridge between trafficking, reporting and Support team.
• Manage allocated budget/revenue and optimizing IO/Campaigns based on the advertiser performance goal.

PPC Manager at ONS Interactive Solutions Pvt Ltd

December 2012 - May 2013
Profit By Search™ is North India’s First Google AdWords Qualified Company, Specializing in end-to-end Search Engine Marketing Services.

Expertise

• Search Engine Marketing (SEM), Google AdWords, Bing Ads & Facebook Ads
• Customize Reporting Dashboard: Quantify, Word Watch.
• Google DoubleClick Ad Exchange (AdX)
• Dynamic Search Ads, Product Listing Ads, Display & Search Remarketing
• Google AdWords Editor, Enhanced Campaign
• Call Tracking Metrics (Online Tool)
• Google Analytics, Event Tracking, Goal & Funnel setup.
• Google Tag Manager, URL Tagging, SEMRush Competitor Analysis Tool

Sr. SEM at E Virtual Services

December 2011 - December 2012
The work profile includes understanding the marketing requirement, Business of clients, Target profiles, Market segments & running online initiatives.

• Search Engine Marketing (SEM)
• Google AdWords
• Facebook Advertisement
• Bing/ Yahoo Ads

PPC Executive at Wildnet Technologies

August 2010 - December 2011

Internet Marketing Executive at vAngelz Technologies

September 2009 - July 2010

Education

Doctor Ram Manohar Lohia Awadh University

Degree: B.Tech
Field of Study: Computer Science & Engineering

NDDAV Public School, Faizabad

Field of Study: Physics, Chemistry and Mathematics

Certifications

Microsoft Advertising- Digital Academy

Authority: Microsoft

Google Analytics Platform Principles

Authority: Google
Start Date: Mar 01, 2014

Google Digital Analytics Fundamentals (DAF)

Authority: Google
Start Date: Oct 01, 2013

Bing Advertising Accredited Professional (BAAP)

Authority: Microsoft
Start Date: Aug 01, 2013

Google Analytics Individual Qualification (GAIQ)

Authority: Google
Start Date: Jun 01, 2013

Google Adwords Certified Professional (GAP)

Authority: Google
License: 01309150
Start Date: Sep 01, 2012

Languages

English

Proficiency: Professional working proficiency

Location

Contact Information

New Delhi, India
New Delhi India

Piyush's Badges

Login to Business.com

Login with Your Account
Forgot Password?
New to Business.com? Join for Free

Join Business.com

Sign Up with Your Social Account
Create an Account
Sign In

Use of this website constitutes acceptance of the Terms of Use, Community Guidelines, and Privacy Policy.

Reset Your Password

Enter your email address and we'll send you an email with a link to reset your password.

Cancel