Introduction

About Me

I am an expert in brand building, brand equity, positioning, marketing, and building winning business plans. I teach online courses, deliver online executive briefings, and coach/counsel founders of growing firms.

Business Description

Advisor to founders/managers of growing firms on marketing strategy, brand building, and business plan development.

My Skills

innovation
brand-building
marketing
management
leadership
strategic-planning
building-a-business-plan
break-even-analysis
mental-product-grid
niche-marketing
planning
advice
counsel
coach
vision
mission

Profile Questions

What do you like most about your profession?

Helping others with their business and career issues,

What questions do clients most commonly ask you? How do you respond?

Anything having to do with: business planning, career planning, marketing, brand building, personal branding, management, leadership, strategic planning, how to build a winning business plan, break-even analysis, entrepreneurship, or the value of education. I respond immediately.

Describe a recent client engagement or project.

Helped the founder of growing beauty care company put a business plan together that was used to sell the company to a Fortune 100 corporation.

What are 3 attributes you need to be successful in your industry?

Knowledge of your subject matter. The ability to clearly communicate and educate. Adaptability to any culture.

What are the most important things to consider when hiring a service provider in your field?

Their background and experience as it relates to your interests and needs.

How are you different than others in your profession?

The broad base of knowledge and years of experience that I possess. My authorship of books and wide variety of articles that I have written. My many years as an educator, business seminar developer and leader, and motivational speaker. My background as a corporate executive, CEO, and interim executive.

What are your biggest professional influences (books, mentors, events)?

Author: Personal Brand Planning for life, and Guidebook to Planning - A Common Sense Approach. Editor - Entrepreneurial CEO column - Chief Executive Magazine

How do you typically handle disagreements with clients?

I do not have disagreements with my clients.

Describe your proudest professional accomplishment.

Building the brand of an unknown foreign product into the market leader as CEO of their U.S. Subsidiary and positioning the company for sale to a Fortune 100 multinational corporation.

Why aren't more people as successful as they want to be?

Because they are not able to determine their unique skill set and true persona and as a result spend their careers working at jobs they cannot master while having perpetual conflicts with their peers, superiors, and subordinates.

Location

Contact Information

Hackensack, NJ

Robert's Badges

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