About Me

Rochelle Carter-Wilson, Digital Content Strategist for, is a speaker, certified coach, and former Human Resources Executive. Endlessly curious, she looks for innovative ways to tell stories about the extraordinary and the very ordinary. Asked what she does professionally, she says, “As a writer, I help you see the world differently.”

Business Description

ShopPOPdisplays has been in the manufacturing business of acrylics and retail display products since 1943 and now we have expanded to selling on-line. shopPOPdisplays has been providing its customers a combination of price, selection and service for over 72 years. Our goal is to earn the trust and satisfaction of our customers. Our company has grown to worldwide manufacturing and direct material sourcing. The result is the highest quality products, along with quick , safe & on time deliveries. We offer competitive pricing, but are determined to combine honest and helpful dealings with outstanding service before, during, and after the sale.

Our success is due to the long, continued relationships with our customers and innovative products that will help them to maximize their sales.


eCommerce Content Strategist/Writer at shopPOPdisplays

January 2017 - Present
As a content strategist and copywriter for an industrial organization, I draft and manage written communications for the brick and mortar and eCommerce businesses. I function as an internal consultant to research and gather information for storytelling, in sales decks, for the web, and across social media. I am shaping the corporate voices, building the corporate blogs, establishing forgoing relationships for networking, link building, and enlarging our corporate media footprint. Core competencies include strategic thinking, empathy, the capacity for both analysis and connection, the ability to translate technical information into plain English, copy editing, as well as the abilities to communicate effectively, to coach, and to collaborate.


Contact Information

222 Browertown Road
Woodland Park, NJ
Phone: 973 256-6666 *103

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