Introduction

About Me

Scott Brand is a triple threat - possessing significant experience for over 20 years in the areas of Digital and Traditional Marketing, Project Management, and Public Relations. Brand has leveraged his talents for a wide range of clients in the Healthcare, Transportation, Sports, Real Estate, Technology, and Telecommunications industries.

In the last few years, he has effectively increased his skill-set in the area of Digital marketing - where he has attained certifications in Online Marketing, Web Analytics, SEO, and now PPC. Brand has transformed his Internet Marketing knowledge into practice, implementing Social Media programs for a wide-range of businesses from healthcare to sports, video SEO optimization, link building and designing Wordpress websites from the ground up. Brand is being trained by some of the greatest minds in Internet Marketing including Avinash Kaushik (Google's Digital Marketing Evangelist).

Brand has also excelled in project management where he holds the coveted Project Management Professional certification. He has put his degree to good use as a project management consultant for Miami-Dade Transit’s SmartCard implementation – the fastest installation in public transit history.

Brand's skill-set includes:

Extensive experience launching and managing Social Media, marketing and public relations programs, directing high profile project management initiatives, copy writing talking points, executing, coordinating, community events, conferences, and seminars.

Brand's work has included authoring, designing and laying out newsletters, brochures, and PowerPoint presentations; all aspect of Internet Marketing including email marketing, Social Media, Web analytics, SEO, blog creation and authoring; developing the content and graphic elements of web sites, orchestrating strategic alliances and corporate partnerships.

My Skills

video-editing
video-production
photography
blogging
feature-writing
promotions
media-relations
public-speaking
press-releases
public-relations
copywriting
newsletters
social-media
event-planning
editing
writing
research
social-media-marketing
strategic-planning
online-marketing
microsoft-office
marketing-communications
event-management
crisis-communications
community-outreach
powerpoint
community-relations
facebook
corporate-communications
social-networking
strategic-communications
marketing-strategy
internal-communications
web-content
online-advertising
ppc
publishing
web-design
strategy
crm
web-analytics
content-strategy
e-commerce
marketing
management
marketing-management
integrated-marketing
advertising
competitive-analysis

Work/Experience

Principal at Brand Communications

May 2010 - Present
•Direct web site launches and redesigns (www.veedis.com, www.noblerealty.com) and branding campaigns
•Create, implement and administer Marketing and Social Media plans
•Manage $2 million PPC account
•Engineer Email marketing program where open and click-through rates, deliverability, and opt-outs all meet or out-perform industry standards
•Manage SEO and web analytics operation for top 3 teen treatment center in nation - incorporating best of breed Internet Marketing practices
•Publish internal and external communication such as ezines and strategic messaging to publicly-held hospital operators
•Serve as the project manager for the timely completion and execution of all event marketing activities
•Lead the copywriting, design and production efforts of stylish, downloadable brochures articulating and segmenting core benefits to target markets
•Develop and implement online
Marketing/PR and Social Media programs

Technical Services Project Manager at Miami Dade Transit

March 2008 - January 2010
$42 million MDT SmartCard system installation for the nation’s 16th largest transit agency
•Directed development of business plan to serve as a roadmap for MDT SmartCard implementation
•Navigated team that completed the SmartCard installation in 7 months - fastest in transit history
•Played integral role in setting in place the project management methodology to reengineer the
agency’s business process for the SmartCard implementation
•Launched and demonstrated state-of-the-art two-week exhibition showcasing Automated Fare
Collection System to key stakeholders including the public, elected officials, and MDT work-force
•Collected work performance data and recorded it into Microsoft Project and Excel to ensure that deliverables and milestones were monitored and controlled from 12 division decentralized agency

Public Information Officer at Pistorino & Alam

January 2002 - January 2008
• Mitigated project related conflicts between business and property owners for $106 million federally sponsored transit initiative
• Published quarterly newsletter for construction of nation’s longest Bus Rapid Transit project
• Performed public speaking opportunities to local business groups, Chamber of Commerce organizations, and government agencies
• Developed and executed Arsenic crisis communication plan to prevent potential negative impact to the project

Public Relations Manager at TracFone Wireless

January 2000 - September 2001
•Secured $100 million public relations impressions including coverage in the New York Times, USA Today, Reader's Digest, Wall Street Journal, Consumer Reports, and Forbes
•Teamed in the Web site redesign to provide consumer feel for company with 15 million subscriber’s regularly logging onto highly visited online portal
•Served as message provider and gateway to internal communications, informing functional areas of mission critical company information, such as product launches and policy changes

Marketing/Communications Manager at Data Access Worldwide

August 1998 - January 2000
•Created and delivered message points that defined the company product’s highly technical
feature-set into clear and concise value added propositions
•Branded, organized and executed “Synergy 2000,” a worldwide technology conference, attracting
hundreds of developers spanning 22 nations from Brazil to Australia - now in its 12th year
•Managed strategic alliances with technology partners Microsoft, IBM, and Pervasive Software
driving revenue by expanding company’s exposure to new business channels
•Secured favorable product review in Visual Basic Programmer's Journal, increasing new
product sales and upgrades of company’s flagship offering Visual DataFlex by 20%
•Conceived and developed web marketing programs with search engine companies and
web-based publications, such as Yahoo, CNET, and WebBuilder.com

Public Relations Manager at Deneba Software

October 1995 - August 1998
•Created 20-city seminar circuit geared to clients such as Boeing, Lockheed Martin and NASA increasing product sales volume 40%
•Successfully persuaded editor of PC Magazine to write favorable follow-up review, after an
initial negative article prior to my employment deterred product demand
•Leveraged strong media relationships by placing articles in publications including PC World,
InfoWorld, PC Magazine, PC Week, and Success magazines

Public Relations Manager at Expert Software

August 1992 - October 1995
Secured product placement on the Today Show on several occasions
Instituted & executed cross promotions with Best Western and Chrysler Corporation. The Chrysler Corporation involved a car giveway and was considered the most successful in CompUSA history at the time. Implemented press tours in New York City

Education

Market Motive

Degree: Certified Practitioner: Online Marketing Professional, Web Analytics, Search Engine Optimization
Field of Study: Internet Marketing

St. Thomas University

Degree: Masters of Science
Field of Study: Sports Management

University of Rhode Island

Degree: Bachelor of Science
Field of Study: Journalism

Spring Valley Senior Highschool

Degree: High School Diploma

Certifications

Internet Marketing Fundamental Practitioner Certification

Authority: Market Motive

SEO Certification

Authority: Market Motive
Start Date: Oct 01, 2012

Web Analytics

Authority: Market Motive
Start Date: Apr 01, 2012

Project Management Professional

Authority: Project Management Institute
License: 1809046E4
Start Date: Oct 01, 2010
End Date: Oct 01, 2012

Publications

Mexico's Rising Global Influence

Publication: Customer Service Experience
Date: Mar 28, 2014
Article on Mexico's explosive growth in the auto manufacturer business regarding Nissan, BMW, etc.

Did a Wrong Turn Compromise a Guinnesss World Record

Publication: College Sports Madness
Date: Jan 18, 2014
Article on Guinness World Record comedic performance

South Florida Dribbles Into Guinness World Records Acclaim

Publication: College Sports Madness
Date: May 24, 2013
South Floridian dribbles two basketballs while running the fastest marathon time to break a Guinness World Record

Canes in Final Four State-of-Mind

Publication: College Sports Madness
Date: Dec 30, 2011
Article on University of Miami head men's basketball coach Jim Larranaga

College Sports Madness Exclusive Interview with Isiah Thomas

Publication: College Sports Madness
Date: Oct 16, 2011
Exclusive Interview with Isiah Thomas

Blindside 2.0

Publication: College Sports Madness
Date: Aug 20, 2011
Basketball Star raised by 20 something mentor

Location

Contact Information

540 Brickell Key DriveMiami, FL 33131
Miami, FL

Scott's Badges

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